• 21-22 July 2021
  • ICC Sydney

Congratulations to our 2020 winners

We're thrilled to announce the winners and finalists of the Australia Post Online Retail Industry Awards (ORIAS) for 2020. Hosted online for the very first time, the virtual ceremony recognised the outstanding effort, innovation and creativity across the entire industry.

Click through the categories below to reveal the star performers in each category.

Best Pureplay Retailer

2020 Winner: Lovehoney

FINALISTS:

  •  Esther & Co.
  •  ettitude
  •  Koh Australia Pty Ltd
  •  THE ICONIC
  •  Tinyme

Category description:
This category was open to new and established online-only retailers who have demonstrated best practice in merchandising, service, functionality and customer experience. Judging was based not on overall size but on efficiency, ingenuity, dedication to customer experience and proven business success.

Category sponsored by:

Best Small Independent Retailer

2020 Winner: Etoile Collective

FINALISTS:

  • ECO. Modern Essentials
  • Esther & Co.
  • I Love Linen
  • Milkbar Breastpumps
  • Milton Ashby Toys

Category description:

This category recognises the achievements of small ecommerce exemplars who have demonstrated best practices in ecommerce, innovation and growth, with an effective business strategy. Nominations were accepted from independent businesses with between 2 to 10 employees, and annual revenues up to $10 million. 

Category sponsored by:

Best Phygital Initiative

2020 Winner: Dan Murphy's

FINALISTS:

  • Brosa
  • Cue Clothing
  • INTERSPORT
  • The Athlete's Foot
  • Volkswagen Group Australia

Category Description:
Addressing the consumer demand of merging online and offline, this category is designed for fantastic examples of technologies and innovations that have successfully blended physical with digital to add value for the customer and serve a great business need. This category recognises innovation in physical stores, including pop-up or other live experiences and retail concepts, integrated seamlessly with digital campaigns and initiatives for an immersive phygital experience.

Category sponsored by:

Best B2B Online Retailer

2020 Winner: ICCONS Pty Ltd

FINALISTS:

  • JasonL Pty Ltd
  • Shorty's Liquor
  • Total Tools

Category description:

Our judges looked to see which retailers have been able to transform into a more digitally agile business, offering B2B clients the very best in online merchandising, service, functionality and customer experience. Judging was based on how well the nominee demonstrated the implementation of B2C ecommerce principles and in particular the success in growing their B2B business via online/ecommerce channels.

Category sponsored by:

Best Social Commerce Initiative

2020 Winner: Tinyme

FINALISTS:

  • Best&Less
  • Good Pair Days
  • Jurlique
  • Snuggle Hunny Kids Pty Ltd
  • Superdry (Brand Collective)

Category description:

Social media is the rocket fuel that boosts retailers engagement with their customers, and this category awards the retailer that makes an art form out of building community engagement through any and all social channels. The award recognises the most innovative and effective social commerce initiatives - those in which the retailer leverages social networks for brand building, customer service and a sales channel, while also tying social media to the online and physical store experiences.

Category sponsored by:

International Conqueror

2020 Winner: Lyre's Spirit Co

FINALISTS: 

  • ECO. Modern Essentials
  • Jurlique
  • MESHKI
  • Modibodi
  • Tinyme

Category description:

Which retailers are taking the world by storm? This award is for Australian-based retailers who are making inroads into international markets. Judges looked for entries that demonstrate they have found overseas markets, adapted to the global marketplace, managed international shipping and logistics effectively, and built a substantial following in regions outside Australia. They also looked  for innovation in how overseas presence and / or market penetration has been delivered and sustained

Category sponsored by:

Best Woke Leader

2020 Winner: Flora & Fauna

FINALISTS:

  • Best&Less
  • FORD MILLINERY
  • Francesca Collections 
  • Modibodi
  • Nourished Life

Category description:

In line with Online Retailer Conference & Expo’s WOKE panel series, the Best WOKE Leader award celebrates the brands and the individuals that are fully awake and present in a politically charged environment where culture, news and the environment have shaped their focus.  The retail sector has an important role to play in our community and in times of crisis. We, as both retailers and consumers, do not (and cannot) sit in a vacuum.

The Best WOKE Leader award recognises the outstanding achievements of those who have made a significant contribution through community projects, services or social justice initiatives. It recognises those who are dedicated to the care of others, environment and community and those who seek innovative solutions to addressing social, environmental and political issues and make a REAL difference.

Category sponsored by:

Best Multichannel Retailer

2020 Winner: Cue Clothing

FINALISTS:

  • Best&Less
  • Jurlique
  • Superdry (Brand Collective)
  • Tennisgear Management Pty Ltd

Category description:

Multichannel was open to retailers demonstrating best practice in integrating traditional bricks and mortar retail with digital retail in an innovative, effective way to grow the overall retail business. Judging was based on the brand’s ability to successfully integrate both its offline and online touch points to maximise the multichannel customer experience. Judging also looked at the offline, online, mobile and combined overall retail experience on offer, including strength of cross-channel functionality. 

Category sponsored by:

Best Online Retail Marketing

2020 Winner: Tragic Beautiful

FINALISTS:

  • Esther & Co.
  • Inspiring Vacations
  • Jurlique
  • Lyre's Spirit Co
  • MESHKI

Category description:
Judges looked for the most imaginative initiatives in the online retail space, whether that is in site design, usability, customer experience, service, fulfilment or any other area of the retail discipline; something original, exciting and practical. 

Category sponsored by:

Technology Champion

2020 Winner: Cotton On Group

FINALISTS:

  • boozebud
  • Lyre's Spirit Co
  • Oz Hair & Beauty 
  • The Sheet Society
  • Tinyme

Category description:
This award is for the best overall, multi-channel site design and integration from an aesthetic, usability and technology perspective, with specific focus on conversion optimisation features to improve shopability and the path to purchase. This category includes mobile friendly use and/or smartphone application.

Category sponsored by:

Customer Service Excellence

2020 Winner: Sleeping Duck

FINALISTS:

  • Best&Less
  • Brava Lingerie
  • Cotton On Group
  • ECO. Modern Essentials
  • Francesca Collections 

Category description:

This category rewards retailers who focus on excellence in customer service across every touchpoint - serving to add value and create an experience that instils trust in the brand. This award recognises those retailers who know that you are only as good as your last communication, your last action and your last mile.

Industry Recognition

2020 Winner: Shane Lenton, CIO, Cue Clothing Group

Finalists:

  • Costa Koulis - Designerex
  • Kirsten Kore - Designerex
  • Travis Wright - Esther & Co.
  • Julie Mathers - Flora & Fauna
  • Mark Baartse - markbaartse.com

Category description:

A special award, nominated for free by the public, for the individual who has made the most outstanding contribution to the Retail e-commerce industry in Australia - including/not limited to:

  • Changed and/or significantly impacted the Australian online retail industry.
  • Shown leadership to the benefit of the broader Australian online retail industry. Examples of leadership might include:
    a. lobbied the government,
    b. created exemplary tools/technologies that have enhanced the online retail experience
    c. contributed to leading strategy thinking  or analysis of the industry,
    d. created connections between individuals and organisations for mutual benefit.
  • Set an example, promoted education and knowledge of online retail within the industry and/or mentored newcomers.
  • Made a meaningful and significant contribution to the health of online retail that may not be visible to the broader industry.

Online Retailer Of The Year

2020 Winner: Tinyme

Category description:

The Best of the Best - the recipient of this award will be selected from the above categories as being the best of the best in Australian online retailing in 2020. Note that you do not enter this category, eligibility is based on your performance in one or more of the preceding categories.

Category sponsored by:

Australia Post Unsung Hero - Large Retailer

2020 Winner: Eunsoo Jeong - Buyer, Esther & Co.

FINALISTS:

  • Georgina Twomey - Managing Director, Alive Pharmacy Warehouse
  • Jun Xie - Ecommerce Manager, C&L TOOL CENTRE
  • Kirsty Milroy - Customer Experience Manager, Payday Deals
  • Luciano Cinel - General Manager, A1 Motorcycles
  • Tahlia Tuihalangingie - HR and Team Coordinator, Knobby Underwear

Category description:

To recognise those who have worked harder than ever to keep their business running through 2020, Australia Post has introduced a new category this year - The Australia Post Unsung Hero Award - Large Retailer. This award has been introduced to recognise individuals who behind the scenes have made business possible by going above and beyond. 

Category sponsored by:

Australia Post Unsung Hero - Small Retailer

2020 Winner: Melissa Murat - Co-Founder & Managing Director, Pantry To Plate Co.

 

FINALISTS:

  • Fono McCarthy - Director, McCarthy Brands Australia
  • GiGi Wells I'Wren - CEO, Goodbye Wrinkles
  • Julie Walker - Packer, Mrs J Edgar
  • Laura Conti - CEO, #GoKindly
  • Yvonne Ralph - Co-Owner, Chain Valley Gifts

Category description:

To recognise those who have worked harder than ever to keep their business running through 2020, Australia Post has introduced a new category this year - The Australia Post Unsung Hero Award - Small Retailer. This award has been introduced to recognise individuals who behind the scenes have made business possible by going above and beyond. 

Category sponsored by: