2025 ORIAS Wineers & Finalists

• The Nashie
• Boob Armour
• Cool Beans Underwear
• Little Human Linens
• Scarlet Period
• Nourishy

Small Business innovation is critical for creating a competitive advantage, driving growth and delivering customer satisfaction. This award recognises those small businesses that have innovated to deliver a new product or service, outstanding customer experience, or business process. Entries for this category will only be accepted from independent businesses with between 2 to 20 employees, and annual revenues up to $10 million.

Proudly sponsored by:

• RCYCL - To Fashion a Better Future
• Koh
• SKIPPER
• Jean Pool
• Farmers Pick
• SOMERSIDE

At Australia Post our 2025 Sustainability Roadmap is driven by our purpose of delivering a better tomorrow, creating positive social, environmental and economic outcomes. Open to all retailers, this category recognises businesses that are driving sustainable change within the eCommerce industry through demonstrated process, product or innovation.

Proudly sponsored by:

• Fempro Armour
• The Laundry Lady
• Yaala Sparkling
• Snuggle Hunny
• Emma Jae Custom Laser Designs
• Mettle Women Inc.

Australia Post is proud to be one of Australia’s most diverse workforces. This category celebrates other businesses who have made an outstanding contribution to supporting diversity and fostering inclusion within their business and beyond including; Culturally and Linguistically diverse, Disability, Gender equality, Indigenous, LGBTQIA+ and Veterans.

Proudly sponsored by:

• Oz Hair and Beauty
• Access Office Industries
• Soundbay (Mannys & Store DJ)
• Volvo Cars Australia Online Shop
• City Beach
• Freedom Furniture

Multichannel is open to retailers demonstrating best practice in integrating traditional bricks and mortar retail with digital retail in an innovative, effective way to grow the overall retail business. Judging will be based on the brand’s ability to successfully integrate both its offline and online touch points to maximise the multichannel customer experience. Judging considerations will focus on the offline, online, mobile and combined overall retail experience on offer, including strength of cross-channel functionality. Entries are welcomed from former pureplay online retailers which have augmented their offer via multiple physical points of presence (e.g. more than a single showroom / flagship store) as part of their strategy.

• Muscle Republic
• BABYBOO.
• THE ICONIC
• St Frock
• InStitchu
• LEO LIN

Best Online Fashion Retailer is open to retailers demonstrating best practice in retailing fashion products and utilising innovative technologies to recreate the instore purchasing experience, online. 

Proudly sponsored by:

• Archie Rose Distilling Co.
• MILKRUN
• Skull&Barrel
• Farmers Pick
• Maggie Beer Holdings
• Two Bays Brewing Co.

This category is open to new and established retailers who demonstrate best practice in innovation, service, functionality, delivery and customer experience when it comes to Food & Beverage retailing online. Judging will be based not on overall size but on efficiency, ingenuity, dedication to delivering food & drink – be it perishables, groceries or ready to eat meals.

Definition of a Online Food & Beverage Retailer: Nominations for this category will only be accepted from businesses that sell food and beverage online, either as a pureplay or multichannel retailer, or as a restaurant group preparing and delivering fresh meals.

• THE ICONIC
• Oz Hair and Beauty
• Archie Rose Distilling Co.
• Appliances Online
• Dusk x Allen's
• City Beach

We’re looking for the most imaginative initiatives in the online retail space, whether that is in site design, usability, customer experience, service, fulfilment or any other area of the retail discipline. What we’re looking for is something original, exciting and practical. Submissions should be able to prove demonstrably how innovation has led to tangible, positive results.

Proudly sponsored by:

• THE ICONIC
• Carma
• BABYBOO.
• Appliances Online
• Miss Amara
• ELIYA THE LABEL

This category is open to new and established online-only retailers who demonstrate best practice in merchandising, service, functionality and customer experience. Judging will be based not on overall size but on efficiency, ingenuity, dedication to customer experience and proven business success.

Definition of a Pureplay Online Retailer: Nominations for this category will only be accepted from businesses that have originated online and with no more than one physical store / showroom.

Proudly sponsored by:

• HeyDoodle
• Hero Packaging
• Adorn Cosmetics
• Blak Brews
• Reluminate Beauty

This category recognises the achievements of small ecommerce exemplars who demonstrate best practices in ecommerce, innovation and growth, with an effective business strategy. Nominations for this category will only be accepted from independent businesses with between 2 to 10 employees, and annual revenues up to $10 million. Businesses that form a subsidiary of a larger group of businesses with employee numbers or revenues in excess of those outlined above will not be considered.

Proudly sponsored by:

• Uniqlo
• OFFSETyoyo
• BABYBOO.
• Adorn Cosmetics
• DECJUBA
• Leina and Fleur

Social media is the rocket fuel that boosts retailer’s engagement with their customers, and this category awards the retailer that makes an art form out of building community engagement through any and all social channels. The award recognises the most innovative and effective social commerce initiatives - those in which the retailer leverages social networks for brand building, customer service and a sales channel, while also tying social media to the online and physical store experiences.

• Appliances Online
• Carma
• Farmers Pick
• Fairina Cheng Jewellery
• St John Ambulance Online Store
• Muscle Republic

This category will reward retailers who focus on excellence in customer service across every touchpoint that serves to add value and create an experience that instils trust in the brand.  This award recognises those retailers who know that you are only as good as your last communication, your last action and your last mile.

• Love to Dream™
• HeyDoodle
• MoveActive
• BABYBOO.
• Koh
• Azura Fashion Group

Are you taking the world by storm? This award is for Australian-based retailers who are making inroads into international markets. Judges will be looking for entries that demonstrate they have found overseas markets, adapted to the global marketplace, managed international shipping and logistics effectively, and built a substantial following in regions outside Australia. They will also be looking for innovation in how overseas presence and / or market penetration has been delivered and sustained.

Proudly sponsored by:

• Appliances Online
• Oz Hair and Beauty
• BABYBOO.
• Freedom Furniture
• Penfolds
• Carma

This award is for the best overall, multi-channel site design and integration from an aesthetic, usability and technology perspective, with specific focus on conversion optimisation features to improve shopability and the path to purchase. This category includes mobile friendly use and/or smartphone application.

• Carma
• Petbarn
• Appliances Online
• FRANKIE4
• Indie Boho Pets
• Decjuba

This category will reward retailers who manage to achieve excellence in customer experience throughout their customers’ online journey.  From the point of discovery, through to the look and feel of the website, to the personalisation, AI and ease of transition from selection, to ordering, to payment and finally to fulfilment, customer experience is the true differentiator between the retailer and its competitors. The winning retailer will be able to demonstrate how they have left a lasting impression across the buyer’s entire journey by proactively delighting their customers at every turn.

Proudly sponsored by:

• Lisa Jones
• Dean Salakas
• Ben Hare
• Mal Chia
• Sam Wood
• Owen Parry

A special award, nominated for free by the public, for the individual who has made the most outstanding contribution to the Retail e-commerce industry in Australia, this may include and is not limited to:

• Changed and/or significantly impacted the Australian online retail industry.
•  Shown leadership to the benefit of the broader Australian online retail industry. Examples of leadership might include:
  a) lobbied the government
  b) created exemplary tools/technologies that have enhanced the online retail experience
  c) contributed to leading strategy thinking or analysis of the industry
  d) created connections between individuals and organisations for mutual benefit
  
• Set an example, promoted education and knowledge of online retail within the industry and/or mentored newcomers.
• Made a meaningful and significant contribution to the health of online retail that may not be visible to the broader industry.

Proudly sponsored by:

• Hero Packaging
• Blak Brews
• MoveActive
• Mega Office Supplies
• Piksters
• THE ICONIC

The B2B Ecommerce Excellence award is open to all companies demonstrating best practice in successfully translating B2C ecommerce/online retail practice into the B2B space.  What we are looking for is to see how the company has been able to transform into a more digitally agile business and is offering its B2B clients the very best in online merchandising, service, functionality and customer experience. Entries are welcome from wholesalers who are retailing products on both a B2B and/or D2C, B2C retailers who have blended B2B into their current offering and traditional B2B companies who have transformed their business model to embrace ecommerce as a channel to market over traditional face to face sales channels. 

Judging will be based on how well the nominee demonstrates the implementation of B2C ecommerce principles and in particular the success in growing their B2B business via online/ecommerce channels.

Proudly sponsored by:

• Oz Hair and Beauty
• Riff Raff Baby
• DECJUBA
• LEO LIN

This category recognises retailers who excel in creating and managing a Loyalty & Rewards Program that significantly enhances customer engagement and retention. The winning retailer will demonstrate how their program not only rewards customers but also strengthens brand loyalty and encourages repeat business through innovative and customer-centric strategies.

Proudly sponsored by:

The Best of the Best - the recipient of this award will be selected from the above categories as being the best of the best in Australian online retailing in 2024. Retailers are unable to complete an entry for this category. The winner of this award is picked from the total collection of entrants nominated as finalists for the above categories, and will be announced on the ORIAS gala evening. 

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