We're thrilled to announce the winners of the 2023 Australia Post Online Retail Industry Awards (ORIAS), which reward outstanding effort, innovation and creativity across the entire industry. Scroll down to view the winners of each category!
2023 ORIAS Winners & Finalists
Australia Post Impact Awards
Australia Post Impact Award
Small Business Innovation Award
2023 Winner: Stymie
Finalists:
Description:
Small Business innovation is critical for creating a competitive advantage, driving growth and delivering customer satisfaction. This award recognises those small businesses that have innovated to deliver a new or differentiated product or service, outstanding customer experience, or business process. Entries for this category will only be accepted from independent businesses with between 1 to 10 employees, and annual revenues up to $10 million.
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Australia Post Impact Award
Sustainability Award
2023 Winner: i=Change
Finalists:
Description:
At Australia Post our 2025 Sustainability Roadmap is driven by our purpose of delivering a better tomorrow, creating positive social, environmental and economic outcomes. Open to all retailers, this new category recognises businesses that, like Australia Post, are driving sustainable change within the eCommerce industry through product, process or innovation.
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Australia Post Impact Award
Diversity & Inclusion Award
2023 Winner: Kmart Australia
Finalists:
Description:
Australia Post is proud to be one of Australia’s most diverse workforces. This new category celebrates other businesses who have made an outstanding contribution to supporting diversity and fostering inclusion within their business as a strategic business imperative, including; cultural and linguistic diversity, disability, gender equality, Indigenous, LGBTQIA+ and veterans.
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International Conqueror
2023 Winner: Babyboo
Finalists:
Description:
Are you taking the world by storm? This award is for Australian-based retailers who are making inroads into international markets. Judges will be looking for entries that demonstrate they have found overseas markets, adapted to the global marketplace, managed international shipping and logistics effectively, and built a substantial following in regions outside Australia. They will also be looking for innovation in how overseas presence and / or market penetration has been delivered and sustained.
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Best Pureplay Retailer
2023 Winner: Carma
Finalists:
Description:
This category is open to new and established online-only retailers who demonstrate best practices in merchandising, service, functionality and customer experience. Judging will be based not on overall size but on efficiency, ingenuity, dedication to customer experience and proven business success.
Definition of a Pureplay Online Retailer: Nominations for this category will only be accepted from businesses that have originated online and with no more than one physical store/showroom.
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Best Small Independent Retailer
2023 Winner: UNE PIECE
Finalists:
Description:
This category recognizes the achievements of small ecommerce exemplars who demonstrate best practices in ecommerce, innovation and growth, with an effective business strategy. Nominations for this category will only be accepted from independent businesses with between 1 to 10 employees, and annual revenues up to $10 million. Businesses that form a subsidiary of a larger group of businesses with employee numbers or revenues in excess of those outlined above will not be considered.
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Best Phygital Initiative
2023 Winner: Penfolds
Finalists:
Description:
Addressing the consumer demand of merging online and offline, this category is designed for fantastic examples of technologies and innovations that have successfully blended physical with digital to add value for the customer and serve a great business need. This category is recognising innovation in physical stores, including pop-up or other live experiences and retail concepts, integrated seamlessly with digital campaigns and initiatives for an immersive phygital experience.
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Finalists:
- Adore Beauty
- BlackMilk Clothing
- Esther & Co
- Miss Amara Pty Ltd
- Naked Harvest Supplements
- tbh Skincare
Description:
Social media is the rocket fuel that boosts retailer’s engagement with their customers, and this category awards the retailer that makes an art form out of building community engagement through any and all social channels. The award recognises the most innovative and effective social commerce initiatives - those in which the retailer leverages social networks for brand building, customer service and a sales channel, while also tying social media to the online and physical store experiences.
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Best Multichannel Retailer
2023 Winner: birdsnest
Finalists:
Description:
Multichannel is open to retailers demonstrating best practice in integrating traditional bricks and mortar retail with digital retail in an innovative, effective way to grow the overall retail business. Judging will be based on the brand’s ability to successfully integrate both its offline and online touch points to maximise the multichannel customer experience. Judging considerations will focus on the offline, online, mobile and combined overall retail experience on offer, including strength of cross-channel functionality. Entries are welcomed from former pureplay online retailers which have augmented their offer via multiple physical points of presence (e.g. more than a single showroom / flagship store) as part of their strategy.
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Best Online Retail Marketing
2023 Winner: Miss Amara
Finalists:
Description:
We’re looking for the most imaginative initiatives in the online retail space, whether that is in site design, usability, customer experience, service, fulfilment or any other area of the retail discipline. What we’re looking for is something original, exciting and practical. Submissions should be able to prove demonstrably how innovation has led to tangible, positive results.
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Technology Champion
2023 Winner: Carma
Finalists:
Description:
This award is for the best overall, multi-channel site design and integration from an aesthetic, usability and technology perspective, with specific focus on conversion optimisation features to improve shopability and the path to purchase. This category includes mobile friendly use and/or smartphone application.
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Customer Service Excellence
2023 Winner: Appliances Online
Finalists:
Description:
This category will reward retailers who focus on excellence in customer service across every touchpoint that serves to add value, instils trust in the brand and builds loyalty. This award recognises those retailers who know that you are only as good as your last communication, your last action, and your last mile.
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Best Online Fashion Retailer
2023 Winner: Cue
Finalists:
Description:
Best Online Fashion Retailer is open to retailers demonstrating best practice in retailing fashion products and utilizing innovative technologies to recreate the instore purchasing experience, online.
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Best Online Food & Beverage Retailer
2023 Winner: Penfolds
Finalists:
Description:
This category is open to new and established retailers who demonstrate best practice in innovation, service, functionality, delivery and customer experience when it comes to Food & Beverage retailing online. Judging will be based not on overall size but on efficiency, ingenuity, dedication to delivering food & drink – be it perishables, groceries or ready to eat meals.
Definition of a Online Food & Beverage Retailer: Nominations for this category will only be accepted from businesses that sell food and/or beverage online, either as a pureplay or multichannel retailer, or as a restaurant group preparing and delivering fresh meals.
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Best End to End Customer Experience
2023 Winner: birdsnest
Finalists:
Description:
This category will reward retailers who manage to achieve excellence in customer experience throughout their customers’ online journey. From the point of discovery, through to the look and feel of the website, to the personalisation, AI and ease of transition from selection, to ordering, to payment and finally to fulfilment, customer experience is the true differentiator between the retailer and its competitors. The winning retailer will be able to demonstrate how they have left a lasting impression across the buyer’s entire journey by proactively delighting their customers at every turn.
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Industry Recognition
2023 Winner: Kirsten Kore
Finalists:
- Briony Kennedy - Adorn Cosmetics
- Costa Koulis - Designerex
- Fung Lam - New Aim
- Kath Purkis - KP Investments Group
- Kirsten Kore - Designerex
- Lisa Jones - SHE-com
Description:
A special award, nominated for free by the public, for the individual who has made the most outstanding contribution to the Retail e-commerce industry in Australia, this may include and is not limited to:
- Changed and/or significantly impacted the Australian online retail industry.
- Shown leadership to the benefit of the broader Australian online retail industry. Examples of leadership might include:
a) lobbied the government,
b) created exemplary tools/technologies that have enhanced the online retail experience
c) contributed to leading strategy thinking or analysis of the industry,
d)created connections between individuals and organisations for mutual benefit. - Set an example, promoted education and knowledge of online retail within the industry and/or mentored newcomers.
- Made a meaningful and significant contribution to the health of online retail that may not be visible to the broader industry.
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Online Retailer Of The Year
2023 Winner: birdsnest
Description:
The Best of the Best - the recipient of this award will be selected from the above categories as being the best of the best in Australian online retailing in 2023. Retailers are unable to complete an entry for this category. The winner of this award is picked from the total collection of entrants nominated as finalists for the above categories, and will be announced on the ORIAS gala evening.
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Hall Of Fame
2023 Winner: Cue
Description:
In 2016, the Australia Post ORIAS Hall of Fame was introduced, an invitation-only honour bestowed upon those who have delivered sustained excellence and contributed over the life of the awards. The Hall of Fame Inductees include: Shoes of Prey, Appliances Online, Dan Murphy’s and Tinyme. Once again in 2023, the judging panel will debate and nominate several inductees, with each brand inducted into the Hall of Fame earning permanent status as a member.
This category is invitation-only via the Australia Post ORIAS judging panel, external submissions are not required or accepted. Once a retailer has been inducted into the Hall of Fame, it will not be eligible to enter a nomination for a category for the next three years. Hall of Fame inductees will however be offered the opportunity to provide a short update on their continued evolution, innovation and progress as an exemplar of excellence.
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Best Social Commerce Initiative