Presented by
On Demand Access
Re-shaping digital retail: a race against time
Register to watch the replay - a one hour panel discussion that explores:
- How customer intelligence across the organization has become the most decisive factor to successful digital transformation
- How AI and machine learning offer the greatest opportunity for winning customer loyalty and market share
- How innovative brands achieved increased customer lifetime value & financial value by enabling enhanced unified customer data approach
Demand for outstanding customer service and flawless digital experiences is driving change in the retail industry. Shoppers are accustomed to getting their “first-choice” product with the click of a button and having access to “endless aisles” of e-commerce.
At the same time, retailers around the world are under increasing pressure to improve operational efficiencies and free talent to focus on areas of innovation, while trying to maintain and improve brand relevance. Consumers seeking more self-service and online options are leading retailers to adopt more mobile applications, chat bots and new virtual services.
Replacing the brick-and-mortar store with a digital experience offers more convenience and value for the customer but requires focused efforts across the organization and into the supply chain. As the lines between digital and physical shopping experiences blur, retailers need to make sure to be agile and responsive to customer needs with branded touchpoints at all parts of the buying journey.
In this session, we will feature industry & marketing thought leaders who will share their perspectives on how customer intelligence across the organization has become crucial to successful digital transformation and dive into why AI and machine learning offer the greatest opportunity for winning customer loyalty and market share.
REGISTER TO ACCESS THE REPLAY
Speaker Panel
David Raab
Founder and CEO of the Customer Data Platform Institute
Prior to founding the CDP Institute, Mr. Raab established Raab Associates, an independent consultancy that helped marketers to understand, find and deploy marketing technologies and vendors. Clients included Global 2000 firms in retail, financial services, telecommunications, publishing, technology, and other industries. Mr. Raab began his career as a marketer in publishing and continuities.
Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. He has written hundreds of articles and blog posts on marketing technology and regularly speaks and teaches at events around the world.
Joey Nguyen
Co-Founder & Executive Director, Venntifact
Joey is one of Australia's premier marketing technology thought leaders. With 16 years of background in digital and 12 years in marketing technology, Joey has extensive experience across many verticals (telco, financial services, food & beverage, tech, travel and retail) and now works with leading brands across Australia and worldwide, helping to shape their customer experience technology strategy.
Kshira Saagar
Chief Data Officer, Latitude Financial Services
Kshira has spent 24.7% of his life helping key decision-makers and CxOs make smarter decisions using data, and strongly believes that every organisation can become truly data-driven.
He has been consecutively recognised among the Top 10 Analytics Leaders in Australia, for 2019,2020 and 2021. At every place he has worked, working and will work - he likes to go back to the fundamentals, asking people to ask more questions of data and being a tough taskmaster on getting actionable outcomes from data, on all possible occasions. Outside work, Kshira spends a lot of time on advancing data literacy initiatives for high school and undergrad students.
Melissa Dean
Managing Director, Accenture
Melissa is an avid entrepreneur with over 20+ years of experience in digital marketing and technology building businesses in the US, Canada and Australia. She currently leads a team offering end to end, integrated digital business and technology services at Accenture.
- Specialist in digital marketing and technology building businesses
- Customer-led business innovation
- Shaping large scale digital transformations
- Building brands and digital delivery capabilities
- Customer experience management, understanding customers, data-driven decisions, orchestrating experiences and making it relevant
PODCAST: Customer lead innovation at Little Birdie
The retail landscape has been evolving dramatically over the years, with evolving consumer expectation & rapid pace of technological advances.
Retailers today are required to focus on strategic digital initiatives to deliver consistent & personalised experience to their customers, and also at the same time improve operational efficiencies and free talent to focus on areas of innovation, all of these while trying to maintain and improve brand relevance.
In this podcast, Jon Beros, Cofounder & CEO at Little Birdie talks about how they embraced new business models and technologies that put the customer’s needs and wants at the center of their digital transformation strategy, and how comprehensive customer intelligence will be key in driving long-term value for both their customers and their business.
- The next big problem in Online Retail that drove Little Birdie to be the" new homepage of online shopping"
- Customer data lead innovation :Optimizing the experience for an intent driven customer
- Race to digital: New business model & technologies that Online retailers should evaluate
