• 20 - 21 July 2022
  • ICC Sydney

Congratulations to our Finalists!

After receiving a record number of entries...

We're thrilled to announce the finalists for the Australia Post Online Retail Industry Awards (ORIAS), which reward outstanding effort across the entire industry. Watch the video or click the headings below to view the finalists for each category!

Best Pureplay Retailer

Congratulations to our 2021 Finalists:

  • Appliances Online
  • Booktopia
  • Lovehoney 
  • THE ICONIC
  • The Sheet Society 
  • Tinyme

Description:
This category was open to new and established online-only retailers who demonstrate best practice in merchandising, service, functionality and customer experience. Judging was based not on overall size but on efficiency, ingenuity, dedication to customer experience and proven business success.

Definition of a Pureplay Online Retailer: Nominations for this category were only accepted from businesses that have originated online and with no more than one physical store / showroom.

Category sponsored by:

Best Small Independent Retailer

Congratulations to our 2021 Finalists:

  • Adventure Snacks
  • Etoile Collective
  • Moments Condoms
  • Snuggle Hunny Kids
  • Summon
  • UNE PIECE Pty Ltd

Description:
This category recognises the achievements of small ecommerce exemplars who demonstrate best practices in ecommerce, innovation and growth, with an effective business strategy. Nominations for this category were only accepted from independent businesses with between 2 to 10 employees, and annual revenues up to $10 million. Businesses that form a subsidiary of a larger group of businesses with employee numbers or revenues in excess of those outlined above were not considered.

Category sponsored by:

Best Phygital Initiative

Congratulations to our 2021 Finalists:

  • Cue Clothing
  • Mobile Tyre Shop Holdings Pty Ltd
  • Mr. Consistent
  • Summon
  • The Sheet Society

Description:
Addressing the consumer demand of merging online and offline, this category is designed for fantastic examples of technologies and innovations that have successfully blended physical with digital to add value for the customer and serve a great business need. This category is recognising innovation in physical stores, including pop-up or other live experiences and retail concepts, integrated seamlessly with digital campaigns and initiatives for an immersive phygital experience.

Proudly sponsored by:

Best B2B Online Retailer

Congratulations to our 2021 Finalists:

  • Pacvac
  • Signet
  • Snuggle Hunny Kids

Description:
Best B2B Online Retailer was open to all retailers demonstrating best practice in successfully translating B2C online retail practice into the B2B space.  What we were looking for is how the retailer has been able to transform into a more digitally agile business and is offering its B2B clients the very best in online merchandising, service, functionality and customer experience. Entries were welcome from wholesalers who are retailing products on both a B2B and/or D2C, B2C retailers who have blended B2B into their current offering and traditional B2B retailers who have transformed their business model to embrace ecommerce as a channel to market over traditional face to face sales channels.

Judging was be based on how well the nominee demonstrated the implementation of B2C ecommerce principles and in particular the success in growing their B2B business via online/ecommerce channels.

Best Social Commerce Initiative

Congratulations to our 2021 Finalists:

  • babyboo fashion
  • boozebud
  • Esther & Co.
  • MESHKI
  • Miss Amara
  • Tinyme

Description:
Social media is the rocket fuel that boosts retailers engagement with their customers, and this category awards the retailer that makes an art form out of building community engagement through any and all social channels. The award recognises the most innovative and effective social commerce initiatives - those in which the retailer leverages social networks for brand building, customer service and a sales channel, while also tying social media to the online and physical store experiences.

Proudly sponsored by:

International Conquerer

Congratulations to our 2021 Finalists:

  • Honey Birdette
  • Jurlique
  • Lyre's Spirit Co
  • MESHKI
  • Modibodi 
  • Tinyme

Description:
This award is for Australian-based retailers who are making inroads into international markets. Judges looked for entries that demonstrated they have found overseas markets, adapted to the global marketplace, managed international shipping and logistics effectively, and built a substantial following in regions outside Australia. They also looked for innovation in how overseas presence and / or market penetration has been delivered and sustained.

Proudly sponsored by:

Best Community Initiative – Community Service Award 

Congratulations to our 2021 Finalists:

  • Adore Beauty
  • birdsnest
  • Flora & Fauna
  • Lovehoney
  • Modibodi
  • PLOYS

Description:
The Best Community Initiative Award celebrates the brands and individuals that are present in a politically charged environment where culture, news and the environment have shaped their focus.  The retail sector has an important role to play in our community and in times of crisis. We, as both retailers and consumers, do not (and cannot) sit in a vacuum.

This award was developed to recognise the outstanding achievements of those who have made a significant contribution through community projects, services, social justice or environmental initiatives. It recognises those who are dedicated to the care of others, environment and community and those who seek innovative solutions to addressing social, environmental and political issues and make a REAL difference.

Category sponsored by:

Best Multichannel Retailer

Congratulations to our 2021 Finalists:

  • Winning Appliances 
  • Best&Less
  • Cotton On
  • Fantastic Furniture
  • Salvos Stores
  • Super Retail Group

Description:
Multichannel was open to retailers demonstrating best practice in integrating traditional bricks and mortar retail with digital retail in an innovative, effective way to grow the overall retail business. Judging was based on the brand’s ability to successfully integrate both its offline and online touch points to maximise the multichannel customer experience. Judging considerations focused on the offline, online, mobile and combined overall retail experience on offer, including strength of cross-channel functionality. Entries were welcomed from former pureplay online retailers which have augmented their offer via multiple physical points of presence (eg more than a single showroom / flagship store) as part of their strategy.

Proudly sponsored by:

Best Online Retail Marketing

Congratulations to our 2021 Finalists:

  • Appliances Online 
  • Jurlique
  • Modibodi
  • Naked Wines Australia
  • The Sheet Society 
  • Tinyme

Description:
We looked for the most imaginative initiatives in the online retail space, whether that is in site design, usability, customer experience, service, fulfilment or any other area of the retail discipline. Something original, exciting and practical. Submissions should be able to prove demonstrably how innovation has led to tangible, positive results.

Proudly sponsored by:

Technology Champion

Congratulations to our 2021 Finalists:

  • Booktopia
  • Boozebud
  • Miss Amara
  • Oz Hair & Beauty 
  • The Sheet Society 
  • Tinyme

Description:
This award is for the best overall, multi-channel site design and integration from an aesthetic, usability and technology perspective, with specific focus on conversion optimisation features to improve shopability and the path to purchase. This category includes mobile friendly use and/or smartphone application.

Proudly sponsored by:

Customer Service Excellence

Congratulations to our 2021 Finalists:

  • Adore Beauty
  • Appliances Online 
  • Birdsnest
  • Flora & Fauna
  • Sleeping Duck
  • Tinyme

Description:
This category rewards retailers who focus on excellence in customer service across every touchpoint that serves to add value and create an experience that instils trust in the brand. This award recognises those retailers who know that you are only as good as your last communication, your last action and your last mile.

Proudly sponsored by:

Industry Recognition

Congratulations to our 2021 Finalists:

  • Ben Hare - Tinyme
  • Costa Koulis - Designerex
  • Julie Mathers - Flora & Fauna
  • Kirsten Kore - Designerex
  • Kristy Chong - Modibodi
  • Travis Wright - Esther & Co.

Description:
A special award, nominated for free by the public, for the individual who has made the most outstanding contribution to the  Retail e-commerce industry in Australia, this may include and is not limited to:

  • Changed and/or significantly impacted the Australian online retail industry.
  • Shown leadership to the benefit of the broader Australian online retail industry. Examples of leadership might include:
    a. lobbied the government,
    b. created exemplary tools/technologies that have enhanced the online retail experience
    c. contributed to leading strategy thinking  or analysis of the industry,
    d. created connections between individuals and organisations for mutual benefit.
  • Set an example, promoted education and knowledge of online retail within the industry and/or mentored newcomers.
  • Made a meaningful and significant contribution to the health of online retail that may not be visible to the broader industry.

Online Retailer Of The Year

Description:
The Best of the Best - the recipient of this award will be selected from the above categories as being the best of the best in Australian online retailing in 2021. Retailers are unable to complete an entry for this category - the winner is picked from the total collection of entrants nominated as finalists for the above categories. Finalists for this category will not be announced, instead the winner of this award will be announced on the ORIAS gala evening

Proudly sponsored by:

Hall Of Fame

Description:
In 2016, the Australia Post ORIAS Hall of Fame was introduced, an invitation-only honour bestowed upon those who have delivered sustained excellence and contributed over the life of the awards. The Hall of Fame Inductees include: Shoes of Prey, Appliances Online, Showpo and Dan Murphy’s. Once again in 2021, the judging panel will debate and nominate several inductees, with each brand inducted into the Hall of Fame earning permanent status as a member.

This category is invitation-only via the Australia Post ORIAS judging panel, external submissions are not required or accepted. Once a retailer has been inducted into the Hall of Fame, it will not be eligible to enter a nomination for a category for the next three years. Hall of Fame inductees will however be offered the opportunity to provide a short update on their continued evolution, innovation and progress as an exemplar of excellence.

Please note: finalists for this category will not be announced - winners in this category will be shared with attendees on the night.

Proudly sponsored by:

Australia Post People’s Choice Award - Small Retailer under $100,000 annual revenue

Congratulations to the 2021 Finalists:

  • Australian Made Clothes
  • Little Moo Designs
  • One But Many Puzzles
  • Paramedic Pete
  • Sabarac
  • Swim by Elly

Description:
This category was open to new and established Australian online retailers, with under $100,000 annual revenue in the last financial year.

Proudly sponsored by:

Australia Post People’s Choice Award - Small Retailer over $100,000 and under $1m annual revenue

Congratulations to the 2021 Finalists:

  • Alyce Alexandra Cookbooks
  • Mikash Skincare
  • Shampoo with Purpose
  • The Train Game
  • Thermo Foodie and the Chef
  • Woohoo Body

Description:
This category was open to new and established Australian online retailers, with over $100,000 annual revenue but under $1m annual revenue in the last financial year.

Proudly sponsored by:

Australia Post People’s Choice Award - Large Retailer over $1m annual revenue

Congratulations to the 2021 Finalists:

  • Activated Eco
  • Beserk
  • Kogan
  • Koh Australia
  • Salvos Stores
  • The Iconic

Description:
This category was open to new and established Australian online retailers, with over $1m annual revenue in the last financial year.

Proudly sponsored by:

Thank you to our 2021 sponsors!

Exclusive Event Partner

Award Category Sponsors