80 per cent of women don't like shopping

80% of Women Don't Like Shopping

By Emma Sharley, ShopYou

A recent study* by fashion-tech entrepreneurs Kelly Slessor and Emma Sharley found 80% of women don’t like shopping.

WHY? Due to the time it takes, often they can't find the right fit or style, and the pain of having to return items.

The duo also found that:

80% of women believe their personal style is directly linked to their professional/personal goals
More than a third feel they have been overlooked for professional opportunities because of their style
40% have turned down invitations or felt anxious about going to an event because they didn’t have the right thing to wear
60% believe that their personal style doesn’t accurately represent who they are

There was an overwhelmingly positive response to the international keynote speaker this year with more than 70% of delegates stating that a highlight of the show was hearing from Netflix and particularly ‘hearing the nitty gritty of how they got the business off the ground and learning what mistakes they made’.

Gender parity

Another movement we are proud to pioneer is gender parity throughout the show and seeing the feedback praising the ZIP Women in Leadership lunch and hearing ‘the calibre women represented was outstanding’ makes it clear that we have your support to continue to champion these movements.

Stellar attendance in 2018

All in all, 2018 was our biggest show yet with our delegate attendance going up by 15% and total unique visitation up by 16%. The vibe was electric, the speakers of high level and the expo floor showcasing the best ecommerce solutions Australia has to offer.

What's next?

As the retail world prepares for the impact of 2020, we acknowledge that the future is now and leading up to Online Retailer 2019 we are making some huge, exciting changes to keep up with the fast-paced intricacies to better serve you, our community. Stay tuned!