• Thursday 7 November 2019
  • Grand Millennium Auckland
24-25 July 2019

TECH TALK WORKSHOPS

The free Tech Talk Workshops will be held live on the expo floor - delve into the nuts and bolts of the technologies behind retail success and innovation, from SEO, PPC and content to PR and more.

DAY ONE TECH TALK WORKSHOPS

Wednesday 24 July | Tech Talk Theatre on Expo Floor

WORKSHOP 1: 10:20 – 10:50am

Headless Commerce and how to take your business international with optimal customer experience in each region

Join this session to discover how to build an international eCommerce brand using headless commerce on BigCommerce and Wordpress.

Key takeaways:

  1. How headless commerce enables the best online shopping experience through the marriage of complete design flexibility and flawless commerce experience
  2. How to manage all your different regions in one site: Content, inventory and order management across multiple regions
  3. How to take your eCommerce international: multiple brand storefronts, multiple currency, tax and shipping

Speaker: Nigel Poole, Matter Design

____________________________________________________________________________________

WORKSHOP 2: 11:00am -11:30am

Skyrocket digital revenue with the total trifecta: SEO PPC and content

This session is all about securing the flood of new customers, not just clicks; buyers, not just browsers. It’s about creating tangible revenue impact with digital marketing. Learn how to build and optimise the digital trifecta, leveraging multiple channels to produce the highest ROI.

Speakers: Mez Homanyunfard (Co-Founder and Head of Partnerships, Online Marketing Gurus) and Safan Chowdhury (Growth Director, Online Marketing Gurus)

____________________________________________________________________________________

WORKSHOP 3: 11:40am -12:00pm

The Future of Payments and impact on Australian retailers

Openpay’s Chief Revenue Officer, Dion Appel will provide an overview on embracing change, the future of omni- channel, and the role that Buy Now, Pay Later technology is having in driving customer growth for retailers.

Speaker: Dion Appel (Chief Revenue Officer, Openpay)

____________________________________________________________________________________

WORKSHOP 4: 12:20pm -12:50pm

Discover the key trends driving online shopping growth and tips on how to stay ahead

In 2018 alone, the number of online purchases grew by more than 20% year on year, with online spend reaching 10% of total retail. In this session you’ll discover the key trends powering this growth and tips on how to stay ahead.

Speaker: Rose Yip, Head of eCommerce Data Analytics, Product & Innovation, Australia Post

____________________________________________________________________________________

WORKSHOP 5: 1:00pm -1:30pm

Hitting the Mark with Omnichannel Marketing Campaigns

More information coming soon!

Speaker: Rohan Lock (Regional Director, APAC, Dotdigital)

____________________________________________________________________________________

WORKSHOP 6: 1:40pm -2:10pm

From Profile to Profit – How to achieve consistent media exposure and create instant trust in your brand

Key Takeaways:

  1. Participants will gain a good understanding of the current media landscape and what journalists are looking for in a story.
    2. Monica outlines 5 newsworthy angle ideas that online retailers can use to consistently achieve coverage in mainstream media.
    3. A demonstration of how to combine media exposure with digital marketing to grow your business at an exponential speed.

Speaker: Monica Rosenfeld (PR Specialist Business Owner, Wordstorm PR)

____________________________________________________________________________________

WORKSHOP 7: 2:20pm -2:50pm

Product Data Insights: Marketplaces & Google Shopping

 

More information coming soon!

Speaker: Andrew Thomas, Founder & Chief Technology Officer, Intelligent Reach

____________________________________________________________________________________

WORKSHOP 8: 3:00pm -3:30pm

Opportunities in fragmented markets – how you can own an entire industry vertical for your business

Fragmented markets create significant opportunities for innovative organisations or start-ups with the right strategy and platform to consolidate and bring together individual businesses that may be struggling on their own, and give them the tools and ecosystem they need to succeed.

  • Learn from real-life stories, of businesses who are pushing the boundaries and creating new pathways for success
  • See how your own distribution or retail business can adopt these strategies to create new business models and “own” your sector
  • Explore how you can access cross-border markets and combine physical and online channels to reduce cost and grow sales exposure for your brands

Speaker: Fabian Rebeiro (Founder & CEO, Omnyfy)

____________________________________________________________________________________

WORKSHOP 9: 3:40pm -4:10pm

Reinventing Commerce : Insights from an analysis of 1200 global retailers on data and trends

Join this session and discover the data and trends, and how others are becoming digital-first businesses fit to compete in this changing landscape, including:

  • Key challenges facing commerce professionals today
  • A new model for growth: experience + commerce
  • Lessons learned: defining the path forward

Speaker: John Menagh (Commerce Solutions Specialist ANZ, Sitecore)

____________________________________________________________________________________

DAY TWO TECH TALK WORKSHOPS

Thursday 25 July | Tech Talk Theatre on Expo Floor

WORKSHOP 1: 10:20 – 10:50am

The era of Living Marketing: Fuelling you to drive growth in the moments that matter.
 
Consumers are interacting with retailers and brands through stores, digital channels, social, ecosystem partners, traditional media and often most importantly through your product.
 
Recognising this, it’s critical for retailers to engage on consumers’ terms in these moments through living campaigns, collaboration, and technology platforms.
 
Living Marketing centres on hyper-relevant customer experiences regardless of where a customer is in any given moment. It allows marketers to nail the moments that matter, becoming part of a customer’s everyday life in a meaningful way.

Speaker: Dan McMahon, Avanade

____________________________________________________________________________________

WORKSHOP 2: 11:00am -11:30am

The Anatomy of Commerce Success - Presented by Magento

Forbes estimates that 95% of all mobile shoppers are only giving eCommerce merchants their partial attention. While merchants have little control over external distractions like work, friends or television, they can rid their platforms of additional distractions that could push potential customers off their sites entirely.

Join Terence Rajah, Senior Solutions Consultant at Adobe, as he shares his insights into how to simplify the buying process and streamline your commerce site.

Key takeaways:

• Learn how to integrate Amazon Marketplace to grow your business
• See how to optimise your site for mobile commerce
• Explore ways to eliminate distractions and streamline your checkout process

Speaker: Terence Rajah, Senior Solutions Consultant APAC, Magento

____________________________________________________________________________________

WORKSHOP 3: 11:40am -12:00pm

How to be successful when expanding your business overseas

Join this session to discover the key insights and tips to be successful in expanding your online business overseas.  
• International shipping and challenges
• Messaging to different customers
• Launch strategies
• Managing payments and foreign exposure 

Speakers: Edward Wiley, Partnership Manager, OFX
Paul Waddy, CEO, The Horse
Dylan Mullan, Founder & Director, Happy Skin Co.
Sarah Hamilton, Co-Founder, Sand & Sky

____________________________________________________________________________________

WORKSHOP 4: 12:20pm -12:50pm

While digital innovation is fuelling current growth across retail... what’s next?

The future is about activating emotions for long-term customer relationships.
 What does this mean for you as online retailers? Do you know the precise growth drivers for your organisation and what you should be investing in? Do you have the tools to make strategic decisions with certainty? More importantly, do you know the impact these decisions will have on sales or market share?
 In this talk, we’ll share new approaches and tools that you can embrace to predict the future and set your brand up for success.
• Why sales data and clicks are no longer enough
• How to activate customer emotions for sustainable brand growth
• How to move past the limitations of traditional market research and insight
• Where does brand premium come from and how can it be increased
• How new tools can quantify brand activity contribution to sales and market share
• Better ways to track and lift brand equity

Speakers: Stephen Prendergast (Founder, FutureEQ) and Elisa Adams (Founder, FutureEQ)

____________________________________________________________________________________

WORKSHOP 5: 1:00pm -1:30pm

Augmented Reality and the Future of Retail - presented by Mirelz

More information coming soon!

Speaker: Harish Kantamneni (CTO, Mirelz)

____________________________________________________________________________________

WORKSHOP 6: 1:40pm -2:10pm

Convenience is key - how to boost your online store’s conversion through user experience development

This talk will focus around 3 key points:

  1. How user experience development will create more conversion
    2. How digital marketing wil support your sales processes
    3. How you can utilise insights to boost growth

Speaker: Gino Philip, Founder & Tiina Mustonen, Digital Content Manager

____________________________________________________________________________________

WORKSHOP 7: 2:20pm -2:50pm

eCommerce 2029 - A snapshot of the future ...

With 20 years in the industry, eStar has seen the past, leads the present and predicts what will happen. Matt will fast forward 10 years at what we will be seeing in the future of eCommerce...
 
Join the session to discover how:

  • The Sharing economy and autonomous vehicles will change the shape of retail
  • Platform of platforms” approach to eCommerce – the end of the monolithic platform and the dominance of microservice-based meta-platforms
  • Augmented Reality becomes commonplace and AI advancements, and much more… "

Speaker: Matt Neale (Chief Technology Officer, eStar)

____________________________________________________________________________________

WORKSHOP 8: 3:00pm -3:30pm

Ecommerce packaging solutions – Finding right fit for your business, your customer and the environment

  • Meet the new range of eco-friendly e-commerce packaging
  • Discover Automation On Demand Packaging Systems – dynamically creating the right size box, every time.
  • International trends in e-commerce packaging, printing and automation

Speaker: Dick Heintz, Consultant - Market Knowledge, ABBE

____________________________________________________________________________________