Are you a SMB caught in the churn and burn trap? Eyes locked on the point of conversion while you blissfully ignore every touchpoint in the periphery? You're certainly not alone!
Customer-centricity is a culture of putting the customer at the center of everything you do – from the first interaction to their 99th repeat purchase and beyond. The challenge here is identifying "everything you do", EVERY. SINGLE. TOUCHPOINT with your brand.
In 2021, the average customer has 8.6 social media accounts (Backlinko). Throw in email, your website, SMS, search and in-store interactions, and you've got a customer journey worthy of a Tolkien novel.
Award-winning training provider MI Academy is here to demystify that process!
Join several of Australia's leading eCommerce experts on an interactive journey driven by the industry-leading ANCR Model ®. We will walk you through the stages of customer acquisition, nurturement, conversion and retention and teach you the fail-proof strategies to delight at every touchpoint.