MI Academy, Managing Director
Alita Harvey-Rodriguez is known as one of Australia’s leading digital marketing futurists and the brains behind MI Academy. For over a decade, Alita has worked with global brands including REA Group, Mr Toys ToyWorld, SAP, Experian, Mountain Bikes Direct and Alfa Romeo to transform their digital marketing and customer experience.
Today Alita works with tier one retailers to help create clarity in digital leadership. She specialises in intense training and data-driven innovation programs that help marketers leverage data to reveal hidden profits and build humanised communication strategies that create raving fans out of consumers.
Alita sits on several industry advisory boards including Girls In Tech Australia, Retail Global, Online Retailer and non-profit organisation, Retail ROI. She is a judge for the Online Retailer Industry Awards and a prominent speaker at events such as National Retail Federation’s NYC Big Show, Acquia Engage, Retail Global, Online Retailer and Hubspot’s Inbound conference in Boston, America.