In line with Online Retailer Conference & Expo’s WOKE panel series, the Best WOKE Leader award celebrates the brands and the individuals that are fully awake and present in a politically charged environment where culture, news and the environment have shaped their focus. The retail sector has an important role to play in our community and in times of crisis. We, as both retailers and consumers, do not (and cannot) sit in a vacuum.
The Best WOKE Leader award recognises the outstanding achievements of those who have made a significant contribution through community projects, services or social justice initiatives. It recognises those who are dedicated to the care of others, environment and community and those who seek innovative solutions to addressing social, environmental and political issues and make a REAL difference.
1. PURPOSE (250 words max). Describe WHY you launched the initiative and WHAT (e.g. environment) or WHO (group, individual) was the target audience. You may include, but not limited to:
a. Length of service and commitment to the community
b. Organisations supported, consulted or partnered with for the initiative
2. STRATEGY (250 words max). Describe the objective, strategic and creative approach of the initiative. You may include, but not limited to:
a. Short and long-term project/community objectives
b. Discuss barriers and difficulties overcome
3. IMPACT (250 words max). Describe HOW this had made an impact and to WHO/WHAT. Please include metrics (if any) or quantifiable evidence to support. You may include, but not limited to:
a. WHAT outcomes this initiative had on your target market
b. Proven contribution to lasting solutions and sustainability