Reece Hobbins

Director of Brand Development & Innovation

The Taboo Group

Don’t let the photo fool you, Reece Hobbins is not a digital-native shaman or a burning man eco-fashion activist; preaching hashtag cleanses and offering micro-dosing transcendent customer retail experiences. With 20 years experience across Canada & Australia in design, marketing and brand strategy, he has spent the last 11 years as Creative Director of Melbourne-based creative agency TABOO.

Reece has worked across nearly every consumer category from FMCG, fashion, music, arts, sports, beauty, finance, tech and lifestyle. Brands like Nike, CUB, NAB, LVMH, BONDS, MECCA, General Mills, GE, Schnitz and Afterpay have entrusted him to deliver unique ideas with purpose, creativity and the potential to grow not only their business but their brand. Reece has also walked-the-walk with exhibiting art shows internationally and co-founding his own businesses such as Diemen’s, a nationally distributed FMCG food brand.

His new role within TABOO expands on his experience and knowledge of cultural & consumer trends, brand strategy & development, retail experiences and product innovation to help re-focus brands and businesses( both old & new), on what really matters and works for both their long and short term objectives. Essentially Reece is that creative dude who not only looks creative (black clothes, beard, tattoos) and thinks creatively (optimist, pessimist, zealot), but also really gives a shit about the ‘why’ we are doing what we do and how it’s improving the lives of others.