Peter is a highly awarded and applauded CEO and senior retailer, specialising in digital innovation, e-commerce and business transformation within disrupted markets. From creating and developing Online start-up’s to working with some of Australia’s largest public companies, privately-owned companies, NFPs, Co-operatives and Mutuals, including Myer, Dymocks, Thrifty the Co-op and St Vincent de Paul.

Peter has been recognised as one of Australia’s top 50 people in E-Commerce and successful leader of a Top 50 online retailer, an ORIA winner along with being a National Retail Association Multi Channel Retailer of the year winner.

This breadth of experience working on Advisory Boards, NGO’s and Start Up’s provides a virtually unparalleled view and understanding of the entire retail ecosystem and Circular Economy.

Peter switched on Australia’s first high volume consumer website in 1998 and now has over 20 years’ experience in online retailing in all its forms, as well as being a leading strategy mentor for NORA members and ORIAs Awards judge keeps Peter at the leading edge of most online and innovative retail industry operations, developments, practice and trends.

Peter has been the Deputy Chairman of the Retail Council representing Australia’s largest retailers, Director of the National Association of Charitable Recycling Organisations (NACRO) and a founding director of the Business Council of Co-operatives & Mutuals (BCCM) with members representing nearly 80% of Australian Consumers. Peter has also helped create Australia’s first Co-operatively owned Craft Brewery.