*EXCLUSIVE TO LIVE CONFERENCE*
Part II: The Woke Brand – What legacy can retail leave behind?
In 2019, we featured the panel ‘Part I: The Woke Consumer’ which explored the rise of the Woke Consumer and the influence they had on brands. This year, we take you to ‘Part II: The Woke Brand’ featuring brands that have modelled their practices around diversity, inclusion and sustainability.
Join St Frock, Citizen Wolf and Shhh Silk as they share practical insights on the measures they’ve taken as a brand to be fully awake and present in a politically charged environment where culture, news and the environment have shaped their focus. We are also joined by Dr Mirzaei, Senior Lecturer at Macquarie University who has conducted a two year (and ongoing) research into ‘woke’ brand campaigns and Professor Nareen Young who shares practical insights into Indigenous engagement and bridging a link between community and business.
- How do you measure the value of your brand humanity?
- How can ‘Woke’ principles translate to profit and commercial success?
- If you’re not a diverse or inclusive brand, how does this negatively impact you? (in light of consumers boycotting brands (#MeToo, #BlackLivesMatter Adani) and also supporting brands (Bushfire relief’s Buy from the Bush, Mardi Gras, ‘YES’ marriage equality campaign)
- How do you measure consumer (and employee & community) loyalty against being a ‘Woke’ and responsible brand?
- What is the diversity measure of your network?
Panel moderator: Sandradee Makejev, Founder & Director, St Frock [Live Appearance]
Presenting the Woke Brands panel speakers:
Zoltan Csaki, Co-Founder, Citizen Wolf [Live Appearance]
Professor Nareen Young, Indigenous Policy (Indigenous Workforce Diversity), Jumbunna Institute of Indigenous Education and Research, UTS Sydney [Virtual Appearance]
Olivia Carr, CEO & Founder, Shhh Silk [Virtual Appearance]
Dr Abas Mirzaei, Senior Lecturer, Macquarie University [Live Appearance]