• 20 October 2020
  • ICC Sydney + Online

Online Retailer FUSION

An exclusive one-day hybrid concept bringing together the best of online and face-to-face. 

Connecting an elite audience of ecommerce, digital, marketing and retail leaders to the best solution providers, and latest tech and insights through content uniquely curated to help the industry reset, restart and rebuild.  

You’re invited to attend a live conference at ICC Sydney, Darling Harbour with the objective to collaborate on the topics that currently challenge the industry.  One of the only opportunities to come face-to-face with industry peers since our world got turned upside down in 2020.

Coinciding with the live conference for the first time ever, will be a brand new virtual delivery of content catering to a broader audience ensuring that Online Retailer remains Everybody’s Opportunity.   

In association with our Exclusive Event Partner

3 options | 31 Speakers | 22 Sessions | 1 Day

Online Retailer FUSION 2020 unites online and offline, to deliver a hybrid event that keeps the industry connected.

HOW IT WORKED

LIVE CONFERENCE

With a limited number of tickets available, this intimate live one day conference will present new and unique content targeted toward a senior level retail audience. These sessions and speakers have been specifically designed to provide strategies and thought-provoking discussion centered around resilience and legacy in the time of COVID. 

The is also one of the very first opportunities since March, where the ecommerce industry can come together in the one place. A covid safe event, delivered to reconnect you with marketplace suppliers, re-engage with live content and step out from behind the screen to reunite with the faces you know and love.

Exclusive to live conference

Barnes & Noble | Westpac | TikTok | Citizen Wolf | UTS Sydney | Shhh Silk | Macquarie University | CUE Clothing | Forever New | Super Retail Group | Deloitte

LIVESTREAM STANDARD

Coinciding with the F2F conference will be an online component with a practical, case study led agenda catering to a wider audience, where you can tune in as you please to learn what’s new plus catch free keynotes from the live conference to stay informed, inspired and constantly evolving.

 

Exclusive to livestream standard

The Horse | Scotch & Soda | Total Tools | MyDeal.com.au | me&u | MI Academy | Miss Mafia Empire | Bookabuy + Puzzle Post | The Taboo Group

LIVESTREAM PREMIUM

If you are unable to attend in person, this ticketed option is available as LIVESTREAM PREMIUM - join the full live conference streamed in realtime and don't miss out Online Retailer FUSION being Everybody's Opportunity.

ONLINE RETAILER FUSION AGENDA

  

LIVE CONFERENCE & LIVESTREAM PREMIUM

Welcome Remarks

Matt Smith, Event Director, Online Retailer Conference - [Live Appearance]

Peter Knock, Non-executive Director & Specialist Advisor, National Online Retailers Association (NORA) - [Live Appearance]

The eCommerce boom of 2020

In this opening keynote, Gary Starr will be joined by Ruslan Kogan to explore the events of 2020 and how they have fundamentally transformed the retail industry.  They’ll discuss the challenges and opportunities that have emerged, and importantly what this all means for the future of online retail.

The global pandemic has brought change on a scale that we have never seen before. Social distancing requirements and the closure of many bricks and mortar stores during lockdowns have driven changes in the way people shop, what they buy and even when they buy - all prompting unprecedented growth in online shopping. Since the World Health Organisation declared Covid-19 a pandemic, eCommerce has boomed, with national growth for the first six months up 76% year-on-year (YOY). With this growth showing no signs of slowing and records continuing to be broken, what can online retailers learn from this period of huge change and what does the future hold?

Gary Starr, EGM – Business, Government & International, Australia Post

Ruslan Kogan, Founder & CEO, Kogan.com

*EXCLUSIVE TO LIVE CONFERENCE*

SPOTLIGHT KEYNOTE with Westpac
Australia’s economy in Recession & Recovery 

Providing you a framework for understanding what is meaningful and what is not. On 15 April 2020, the Westpac-Melbourne Institute of Consumer Sentiment released a survey that saw consumer confidence collapse at the peak of Coronavirus. Certainly, the Coronavirus outbreak generated unprecedented volatility. For example, the  consumer sentiment recorded an eye-popping record monthly decline when the shut downs came into effect in April but has regained most of that loss in the months since. So how has this volatility now impacted consumer confidence and how does this impact the retail and eCommerce sector?

Join Westpac’s senior economist, Matthew Hassan as he shares critical insights that will help you to understand how we will be impacted and what is yet to come.

  • Starting point: What is the COVID recession and what will ‘re-opening’ look like?
  • Policy and post-budget review: The wind down of fiscal supports; what happens after job keeper is removed?
  • Consumer behaviour: The initial rebound. Where are the wins and where are the losses?
  • Outlook: What will spending growth look like on the other side of COVID? Teasing out the different patterns over different states and sub groups of consumers

 

Matthew Hassan, Senior Economist, Westpac - [Live Appearance] 

*EXCLUSIVE TO LIVE CONFERENCE*

INTERNATIONAL KEYNOTE
Cultivating resilience and leading change through turbulent times  

With over 25 years’ of wisdom leading companies through their most challenging times, Kacey will discuss the leadership components that are critical in terms of making sure you’re adapting and leading successfully during an evolving and inevitably turbulent retail landscape. 

  • Insights into delivering world class leadership and omni-channel CX in a disruptive retail world
  • How best to prepare and ensure organisational readiness for disruption and change 
  • Understanding change and the role of individual leadership in driving organisational performance and strategy during change

 

Kacey Sharrett, Former VP of eCommerce and Digital Operations, Barnes & Noble - [Virtual Appearance] 

Kacey Sharrett, former VP of eCommerce and Digital Operations, Barnes & Noble, Inc. [Virtual Appearance] 

Morning Tea + Marketplace Expo Viewing 

*EXCLUSIVE TO LIVE CONFERENCE*

Part II: The Woke Brand – What legacy can retail leave behind? 

In 2019, we featured the panel ‘Part I: The Woke Consumer’ which explored the rise of the Woke Consumer and the influence they had on brands. This year, we take you to ‘Part II: The Woke Brand’ featuring brands that have modelled their practices around diversity, inclusion and sustainability.

Join St Frock, Citizen Wolf and Shhh Silk as they share practical insights on the measures they’ve taken as a brand to be fully awake and present in a politically charged environment where culture, news and the environment have shaped their focus. We are also joined by Dr Mirzaei, Senior Lecturer at Macquarie University who has conducted a two year (and ongoing) research into ‘woke’ brand campaigns and Professor Nareen Young who shares practical insights into Indigenous engagement and bridging a link between community and business. 

  • How do you measure the value of your brand humanity?
  • How can ‘Woke’ principles translate to profit and commercial success? 
  • If you’re not a diverse or inclusive brand, how does this negatively impact you? (in light of consumers boycotting brands (#MeToo, #BlackLivesMatter Adani) and also supporting brands (Bushfire relief’s Buy from the Bush, Mardi Gras, ‘YES’ marriage equality campaign)
  • How do you measure consumer (and employee & community) loyalty against being a ‘Woke’ and responsible brand? 
  • What is the diversity measure of your network? 

 

Panel moderator: Sandradee Makejev, Founder & Director, St Frock  [Live Appearance] 

Presenting the Woke Brands panel speakers:

 Zoltan Csaki, Co-Founder, Citizen Wolf  [Live Appearance]

Professor Nareen Young, Indigenous Policy (Indigenous Workforce Diversity), Jumbunna Institute of Indigenous Education and Research, UTS Sydney [Virtual Appearance] 

Olivia Carr, CEO & Founder, Shhh Silk  [Virtual Appearance]

Dr Abas Mirzaei, Senior Lecturer, Macquarie University [Live Appearance]

The different impacts Gen Z and Millennials are having on retail: Engaging the next generation of shoppers

Join Afterpay as they breakdown the key drivers and opportunities that have emerged from Gen Z and Millennial shoppers, and more importantly what this has meant for Afterpay and their retail customers.

  • How to succeed in driving engagement and building your brand around Gen Z and millennial consumers
  • How to effectively engage and target the different drivers for each of these key generations
  • Identifying the motivating factors for Gen Z and Millennials to help train and (re)structure your teams and culture to meet their needs

Rachel Kelly, Head of ANZ Sales, Afterpay

Nick Molnar, Co-Founder and CEO of North America, Afterpay - [Live Appearance]

Pippa  Kulmar, Co-Director, Retail Oasis

Julie Stevanja, Founder and Brand Director, Stylerunner

Lunch + Marketplace Expo Viewing

 

Embracing the Power of Creative Commerce with TikTok

2020 has been a year of major change for the retail sector, with macro environmental factors driving massive shifts in the way that consumers explore, evaluate, and buy. The digital landscape fortunately offers numerous ways for retailers to reset, restart and rebuild, for those open to diversifying their approach. In this keynote, TikTok For Business Australia & New Zealand, General Manager of Global Business Solutions, Brett Armstrong, will discuss the newfound challenges facing retailers going into the 2020 holiday season, and how they can tap into creative commerce opportunities to stand out against competitors. He will show marketers how to overcome ad fatigue and cut through a cluttered marketplace to connect with consumers and supercharge online sales in a mobile-first environment.

Brett will share insight around:

• The importance of reaching consumers where they are and in the way that they want

• How to capture consumers' attention and keep them engaged

• Expanding beyond your current audience to reach and convert new followers

• How to show up not just as another advertiser but as a member of the community

 

Brett Armstrong, General Manager, Global Business Solutions, TikTok Australia - [Live Appearance]

*EXCLUSIVE TO LIVE CONFERENCE*

The Next Generation of Retail: Unified Commerce

Unified commerce is one step beyond omni-channel. It’s an architectural approach that effectively and seamlessly engages customers across all channels and touchpoints, bypassing omni-channel’s limitations. Unified commerce creates one common, centralised commerce platform that enables one version of truth across all channels. CUE Clothing Co.’s CIO, Shane Lenton, was one of the first (and few) retailers to pioneer unified commerce in Australia. Join Shane as he shares with you:

  • Customer Experience: Delivering a consistent customer experience
  • Brand: Providing a consistent brand experience
  • Inventory and Fulfilment: Creating a competitive advantage with endless aisle
  • Personalisation: Executing a single view of customer to deliver personalisation

Shane Lenton, CIO, CUE Clothing Co. - [Live Appearance]

*EXCLUSIVE TO LIVE CONFERENCE*

PANEL DISCUSSION
The Toilet Paper Effect of Supply Chain in Retail: Perish or Pivot?  (The Future of Strategic Supply Chain)

Continuous evolution is the norm today. Whether facing global pandemics, changes in workforce skillsets or the transformation of our operating models, one thing is certain: our approaches to supply chain have had a renewed focus and greater leaderships and understanding of risks and opportunities are critical. This panel discussion will explore the future of our supply chain and the shift towards customer-centric offerings with demand-driven and automated networks. 

  • Uncontrolled peak periods, dead stock and cash flow 
  • Reverse logistics, 24/7 delivery and dark warehouses
  • Risk profiles and cash flow management
  • Revisiting the role of air freight distribution and management 
  • Supply chain 'as a service' platform
  • What is required to create future-ready supply chain capabilities
  • Customer-centric supply chains of the future (24/7 delivery, reverse logistics and home delivery) 

 

Panel moderator: Rob Kinkade, formerly Nordstrom, Startup Founder / Executive Chairman and Executive Advisor to Retail Leadership Teams - [Live Appearance]

Mark Rizza, Former GM Global Supply Chain, Forever New - [Live Appearance]

Shaun Oosthuizen, Supply Chain Transformation Manager, Super Retail Group  - [Live Appearance]

Chris Coldrick, Partner – Supply Chain and Procurement, Deloitte - [Virtual Appearance]

Claire Bourke, General Manager, Solutions and Partners, Australia Post

CLOSING KEYNOTE with Deloitte
Reopening and Re-Imagining retail operations in Australia - where to from here?

  • What are we expecting? Predictions and likely scenarios in next 3-12 months
  • Forward planning: To what extent will predictions impact retail operations?
  • Consumer versus Employee: Re-thinking your people strategy, how are we keeping are people safe throughout all business touchpoints?
  • Mental health for leaders: Leading your teams and supporting a healthy culture

David White, Partner, Audit & Assurance – National Retail, Wholesale & Distribution Sector Lead, Deloitte - [Virtual Appearance]

Elise Sharpley, Partner, Consulting, Deloitte - [Virtual Appearance]

Followed by a 15 minute Q&A moderated by Peter Knock, Non-executive Director & Specialist Advisor, National Online Retailers Association

Chairperson closing remarks
Peter Knock, Non-executive Director & Specialist Advisor, National Online Retailers Association
Matt Smith, Event Director, Online Retailer FUSION 

LIVESTREAM STANDARD

Welcome to Online Retailer FUSION 


Anna-Maria Faust, Head of Conference Production, Reed Exhibitions   

Opening keynote The eCommerce boom of 2020 (livestreamed from conference)

In this opening keynote, Gary Starr will be joined by Ruslan Kogan to explore the events of 2020 and how they have fundamentally transformed the retail industry.  They’ll discuss the challenges and opportunities that have emerged, and importantly what this all means for the future of online retail.

The global pandemic has brought change on a scale that we have never seen before. Social distancing requirements and the closure of many bricks and mortar stores during lockdowns have driven changes in the way people shop, what they buy and even when they buy - all prompting unprecedented growth in online shopping. Since the World Health Organisation declared Covid-19 a pandemic, eCommerce has boomed, with national growth for the first six months up 76% year-on-year (YOY). With this growth showing no signs of slowing and records continuing to be broken, what can online retailers learn from this period of huge change and what does the future hold?

Gary Starr, EGM – Business, Government & International, Australia Post

Ruslan Kogan, Founder & CEO, Kogan.com

*ONLINE EXCLUSIVE*

Top 10 changes to make for your bricks & mortar business to operate successfully online

In some ways pure play eCommerce businesses have it easier in regard to establishing and growing a successful eCommerce business. They don't have the existing business, stores and mindset to contend with. Bricks & mortar retailers traditionally don't understand that selling online is a different business model, and that to be successful requires changes to the way your retailer operates, advertises and funds its expansion.

  • eCommerce success shouldn't just be measured in eCommerce sales, you need to consider the impact online is having on your bricks & mortar sales
  • Creating a customer driven omni-channel experience from a bricks & mortar base

 

Darren Gunton, General Manager Marketing, Total Tools 

*ONLINE EXCLUSIVE*                                                                      

Case study: How The Horse increased sales by 30% during peak COVID period through personalisation

  • How The Horse differentiated themselves from a noisy market
  • How they doubled down on personalisation to grow their sales by 30%
  • Steps towards building functionality on their website

Paul Waddy, CEO, The Horse

Catch of the Decade: How to Launch, Build and Sell a Digital Business 

Join Gabby for a robust 15 min insight into his new book that details real stories and advice on how to Launch, Build and Sell a Digital Business.

Gabby Leibovich, Co-Founder, The Catch Group, Scoopon.com.au, EatNow 

 *ONLINE EXCLUSIVE*   

PART I: Life-changing lessons learned in organisational creativity and collaboration from Australia’s first Retail HackGames

Let's throw it back to June when 60 of Australia's brightest retail minds raced against the clock to reimagine retail's new normal. Over 8 high-energy days, the teams ideated, innovated and hacked their way to groundbreaking app prototypes and powerhouse pitches—sharing them with the retail-world at the LIVE Grand Finale.

It was spectacular. But spectacular doesn't compare to the magic that happened within tight-knit teams, on digital whiteboards, and over late-night zoom calls. Those magic-moments of creativity and collaboration.

Join MI Academy’s Alita Harvey-Rodriguez, and an all-star line-up of HackGames players, as they lift the curtain on their lessons learning in organisational creativity and collaboration.

BONUS! Click here to secure your spot for PART II: The Retail HackGames Speed Round played out LIVE on the evening of the conference! 

 

Alita Harvey-Rodriguez, Managing Director MI Academy                                                        

*ONLINE EXCLUSIVE*                                                                          

Creating Wealth: The rise of online retail - a perspective on exiting and raising capital

In the tech fast 50 programme this year (Deloitte awards for the fastest growing technology enabled businesses) Deloitte saw 13 out of 50 being direct to consumer businesses. Kat McMaster has worked with a number of business to help them raise capital or prepare for an exit (Nourished Life, Healthy Mummy and Modibodi) as well as helping investors acquire these businesses (Adore Beauty). Join Kat as she share's some perspectives on what investors are looking for and how you can prepare your business now to raise capital or think about exit planning.

Kat McMaster, Partner, Head of Technology & Media, Financial Advisory, Deloitte

The different impacts Gen Z and Millennials are having on retail: Engaging the next generation of shoppers  (livestreamed from conference)

Join Afterpay as they breakdown the key drivers and opportunities that have emerged from Gen Z and Millennial shoppers, and more importantly what this has meant for Afterpay and their retail customers.

  • How to succeed in driving engagement and building your brand around Gen Z and millennial consumers
  • How to effectively engage and target the different drivers for each of these key generations
  • Identifying the motivating factors for Gen Z and Millennials to help train and (re)structure your teams and culture to meet their needs

Rachel Kelly, Head of ANZ Sales, Afterpay

Nick Molnar, Co-Founder and CEO of North America, Afterpay

*ONLINE EXCLUSIVE*                                                                           

CASE STUDY: How Scotch & Soda survived COVID by re-platforming their business online 

During a global pandemic, Scotch & Soda transformed their world-class in-store experiences into a digital experience for their online customers resulting in a 158.4% increase in revenue since they launched. Join their Head of Ecommerce, Tom Franey, as he reveals how they overcame the challenges of giving online customers the same extraordinary in-store experiences.

Tom Franey, Head of eCommerce, Scotch & Soda 

*ONLINE EXCLUSIVE*                                                                           

Achieving Brand Immortality: The future role of physical spaces and experiential retail through the learnings of MECCALAND.

Creating a 20,000 person strong community of beauty ambassadors in one day

In 2018, beauty icon MECCA and Taboo set out to create Australia’s first beauty festival. The objective was to increase brand exposure for MECCA and its brands, and solidify the retailer as the pioneer of Australian youth beauty culture. Together they conceived, designed and executed what has become Australia’s largest and most celebrated brand experience, MECCALAND. Join the mastermind behind MECCALAND, Taboo Group’s Director of Brand Development & Innovation, Reece Hobbins, as he shares insights on:

  • What role will physical spaces and stores now have in a post-COVID world?
  • Identifying and articulating the value and impact intangible capital such as social experiences, experientail retail, and emotional connections has in building a resilient brand
  • Measuring the practical outcomes in creating new brand assets
  • How to effectively leverage the value of intangible capital to build brand loyalty and equity by focusing on:
    • Emotional connections
    • Experiential retail
    • Social experiences
    • Community and culture

Reece Hobbins, Director of Brand Development & Innovation, The Taboo Group

*ONLINE EXCLUSIVE*                                                                           

Protecting wealth: How to protect your brand on online marketplaces like Amazon from copycats, identify theft and fraud

In 2015, Kirsty was part of a fairly well known case where someone took her registered TRADEMARK and started a business name and a similar domain. It caused her 3 years of headaches and clearing her name forcing her to spend half a million on courts and now having to rebuild. So where is Kirsty today? Kirsty is now trademarked in 11 countries (7 pending and 4 approved), she has an international trademark on WIPO, an INC and Holding company in Australia with assets.

Now, Kirsty wants to share her learnings on the importance of your private information and what there is out there for small business it was to happen to you. Join this session as Kirsty passes on her leanings on how to future proof your online presence worldwide and protect your personal information.

Kirsty Whitaker, CEO, Miss Mafia Empire (Australia) and Miss Mafia LLC (USA)

*ONLINE EXCLUSIVE*                                                                           

How to scale for unexpected peaks and uncontrolled areas of growth 

When COVID hit, puzzles became an essential item purchased by many WFH consumers. During this time, Puzzle Post and Bookabuy experienced growth YOY by 30%. Join Melissa and Chris as they share with you:

  • How to scale during unexpected peaks and uncontrolled areas of growth
  • Overcoming challenges faced with limited stock and back orders  
  • How to manage cash flow during peak periods 
  • Setting yourself up for success to tackle unprecedented growth

Melissa and Chris Tantchev, Co-Founder and Director, Bookabuy and Puzzle Post 

*ONLINE EXCLUSIVE*                                                                           

Building an eCommerce marketplace from scratch

In an increasingly integrated world, it is becoming more challenging for retailers to carve out a niche online. Hard work and a good value proposition are not enough. Consumers are demanding more choice at their fingertips than ever before. They want the best pricing, from the widest range with unbeatable experience from any payment method they like. Competing against the big end of town to deliver all of these things, while trying to scale with limited capital and resources and not compromising on your original value proposition can seem like a mammoth task.

Joshua Mangan will talk about MyDeal's experience and how to use technology and innovation to scale an ecommerce business from a small start-up to an emerging enterprise. Learn:

  • How to minimise and successfully manage growing pains and new competition
  • How to identify new opportunities for rapid growth
  • Insights into various data and innovation concepts including AI, data warehousing and the use of Martech

Joshua Mangan, Chief Operating Officer, MyDeal.com.au

CLOSING KEYNOTE with Deloitte
Australian Retail in R&R: Reopening and Re-Imagining retail operations in Australia - where to from here?

  • What are we expecting? Predictions and likely scenarios in next 3-12 months
  • Forward planning: To what extent will predictions impact retail operations?
  • Consumer versus Employee: Re-thinking your people strategy, how are we keeping are people safe throughout all business touchpoints?
  • Mental health for leaders: Leading your teams and supporting a healthy culture

David White, Partner, Audit & Assurance – National Retail, Wholesale & Distribution Sector Lead, Deloitte

Elise Sharpley, Partner, Consulting, Deloitte

Followed by a 15 minute Q&A moderated by Peter Knock, Non-executive Director & Specialist Advisor, National Online Retailers Association

Chairperson closing remarks
Peter Knock, Non-executive Director & Specialist Advisor, National Online Retailers Association
Matt Smith, Event Director, Online Retailer FUSION 

PART II Cocktail Session: Retail HackGames Speed-Round

Missed out on the magic of MI Academy's Retail HackGames? This one's for you!

Registrations now open. To enter, click here.  

Alita Harvey-Rodriguez, Managing Director MI Academy

SPEAKERS

Kacey Sharett

Former VP of eCommerce and Digital Operations

BARNES & NOBLE

Tom Franey

Head of eCommerce
 

SCOTCH & SODA

Melissa Tantchev

Co-Founder and Director
 

BOOKABUY AND PUZZLE POST

Matthew Hassan

Senior Economist
 

WESTPAC

Brett Armstrong

General Manager, Global Business Solutions

TIKTOK AUSTRALIA

Kat McMaster

Partner, Head of Technology & Media, Financial Advisory

DELOITTE

Shaun Oosthuizen

Supply Chain Transformation Manager
 

SUPER RETAIL GROUP

Olivia Carr

CEO & Founder
 

SHHH SILK

+ many more...

PARTNERS & FRIENDS

Exclusive Event Partner

Platinum Sponsor

Marketplace Sponsors

Silver Virtual Sponsor

Bronze Virtual Sponsors

Video Partner

Media Partner

Channel Session Sponsors

Industry Partners

Proudly Femeconomy approved