• 22-23 July 2020
  • ICC Sydney

SPEAKER BIO

MITCHELL KLAASSEN

HEAD OF TECHNOLOGY

BIG RED GROUP

Mitchell Klaassen heads up the technology team at the Big Red Group (BRG), tasked with delivering aggressive digital transformation projects to build a globally scalable technology platform for multiple experience marketplaces. In under a year, Mitchell has led the team in delivering a million-dollar transition from a largely custom-build stack onto Salesforce Commerce Cloud, including dual AI applications, which is the first part of a wider roadmap of enabling the BRG to leverage a centralised supply warehouse model and build and develop improved audience engagement.