HEAD OF DIGITAL COMMERCE
ASOS.com (United Kingdom)
“The customer is always right” is the mantra Chioma Anokuru has burnt into her brain since her early days working as a Visual Merchandising Manager for a hand full of the high streets biggest names. Joining ASOS in 2008 she has played a vital role in the company’s transformation from small start up to global leader where putting the customer first has always been the driver of the company’s success. Specialising in website management, digital merchandising and user journey optimisation, Chioma holds a wealth of knowledge in customer browsing behaviour, what influences purchasing online and the tactics needed to stay ahead in a constantly changing consumer landscape.