CHIEF OF PASSION
Young, spirited and adventurous, 25 year old Cam Greenwood is the founder of the world’s first socially conscious surf brand, ‘Monsta Surf’ - a business borne from a spirit of adventure and a global vision to inspire and empower people to ‘live passionately’ and launch fearlessly into a life of deep & purposeful adventure.
Discovering a love of surfing at age 16, Cam Greenwood decided to try his hand at shaping his first surfboard in the backyard of his parents Melbourne home. The passionate hobby soon sparked something far more purposeful - a socially minded vision which he explored on a life changing trip to Kenya, before returning to Australia to catapult his dream into a reality.
As a result, in late 2013 at only 20 years of age, Cam Greenwood launched the world’s first socially conscious surf brand ‘Monsta Surf’ from the backyard of his parents home in Melbourne. Five years later the ‘Monsta Surf Tribe’ has expanded to over 40 countries across the world and has been able to find its own unique voice in an incredibly competitive and saturated marketplace with the brand now being recognised as the surf industry’s first ‘social enterprise’.
Cam’s unusual brand of business success has attracted an abundance of attention with the young social entrepreneur now considered an international thought leader for the next generation with his success being featured on various platforms and media outlets such as Channel 9 News - a story on ‘Australia’s Young Leaders’, Channel 7, Smart Company, The Collective Hub and Business State Magazine.
Now a Brand Ambassador for The Bank of Melbourne and The Reach Foundation, Cam is regularly invited to share his story, unique view of leadership and socially minded business approach to a range of leading platforms.