online retailer b2b conference

8:55 -10:30

Morning plenary keynotes

10:30 - 10:55

Morning tea

10:55 - 11:05

B2B: Day one opening address

Chair: Lynna Barrett, Director, Lynna Barrett Advisory

11:05 - 11:35

The future of B2B selling 

International speaker: Basia Borysewicz, Marketing Director, Asia-Pacific & Japan Territory, Intel

11:35 to 12:05

Sponsored session

The roadmap to digital transformation for B2B 

12:05 - 12:45

CxO Panel: The future is digital

Alice Fitch, Founder / CEO, WHOLA
Andrew Ong, CFO, Kaddy
Brett Sinclair, Founder & Director, B2B eCommerce Association

Moderator: Lynna Barrett, Director, Lynna Barrett Advisory

13:45 - 14:15

Delivering on the eCommerce expectation for the B2B customer 

Tarra van Amerongen, Head of Design - Jira Platform, Atlassian

14:20 - 14:50

Digital innovation to increase B2B sales

Lynna Barrett, Director, Lynna Barrett, founder of Top Advisor

14:50 - 15:25

Sponsored

Experience driven commerce to scale 

15:30 - 16:00

Business intelligence tools for B2B 

Suzie Young, Digital Marketing & E-Commerce Lead (ANZ), Metagenics

16:20 - 17:00

B2B Digital Transformation

Pierre Meneaud, Global Head of Digital, Patties Foods
Tom Vriens, General Manager, Team Medical Supplies
Marc Levin, CEO, JasonL
Zac Gray, Technical Director, Digital Product Owner, Motion Australia (pending)

Moderator: Lynna Barrett, Director, Lynna Barrett Advisory

17:00 - 17:30

What it takes to build an agile eCommerce offering

Marc Levin, CEO, JasonL

17:35

Day one end

11:00 - 11:05

B2B: Day two opening address

11:05 - 11:35

The journey from switching from a B2C ecommerce to B2B

Cara Pring, Customer Experience Director, Winc

11:35 - 12:05

Sponsored session

Getting the basics right is the key for B2B CX

12:05 - 12:35

B2B CX putting your customer in the driver’s seat 

Penny Evangelou, Head of Marketing, Hampers With Bite

12:35 - 13:10

Aligning sales and marketing to optimise revenue 

Darren Gunton, General Manager Marketing & eCommerce, Total Tools
Penny Evangelou, Head of Marketing, Hampers With Bite
Michelle Raymond, B2B Social Selling Consultant, Good Trading Co

14:10 - 14:50

Digital tools for B2B platforms

14:45 - 15:15

Optimising your B2B marketing - The growth opportunities for brands 

Kirat Khara, Head of eCommerce, Lenovo

15:45 - 16:15

ESG for B2B

Anaita Sarkar, Co-Founder and CEO, Hero Packaging

16:20 - 16:55

Think like a B2C to achieve B2B success 

17:00

B2B end