online retailer b2b conference

NEW B2B Conference Track

Digital Transformation For B2B

Online Retailer Conference & Expo the leading industry event for B2C, in 2022, we are excited  to bring you a dedicated NEW B2B conference track.

Learn about the opportunities and innovations available for B2B retailers. Industry experts deliver insights on leveraging technology, innovations and the roadmap to digitalisation to help you grow your B2B enterprise.

Why Attend:

  • Key tips on how to grow your business faster
  • Learn transferable lessons from B2C
  • Hear where you can start a successful digital transformation journey  
  • Valuable networking opportunity
  • Meet technology providers who can help you build a greater pathway to B2B success

Meet The B2B Speakers





GM Digital Marketing & Adv. Analytics

Total Tools


Head of Digital & Direct Marketing



Head of Commerce


B2B Agenda


Wednesday 20 July 2022

8.55 -10.15am

Morning plenary keynotes

Chair: David Campbell, Commercial Sales Manager & Retail Marketing Consultant, Barbeques Galore

10.30 - 11.00am

Morning Tea

11.00 - 11.10am

B2B: Day one opening address

Chair: Brian Walker, CEO and Founder, Retail Doctor Group

11.10 - 11.40am

Modernising the purchase experience in B2B

Justin Lister, GM Digital Marketing and Advanced Analytics, Blackwoods

12.10 - 12.50pm

CxO Panel: The future is digital

James Bates, Acting Executive Director, NSW Department of Customer Service 
Claire Madden, Social Researcher, Hello Clarity
Marc Levin, CEO, JasonL
Chair: David Campbell, Commercial Sales Manager & Retail Marketing Consultant, Barbeques Galore

12.55 - 2.00pm - Lunch

2.35 - 3.00pm

Growing your digital profile as a B2B

Urvin SeeburuthHead of Marketing, Pacvac

3.05 - 3.30pm

The digital evolution for B2B 


3.35 - 4.00pm

AI charged personalisation for B2B

Suzie Young, Head of Digital and Direct Marketing, Signet

4.00 - 4.20pm - Afternoon tea

4.20 - 5.00pm

B2B Digital Transformation

Brett Sinclair, Founder & Director, B2B eCommerce Association
Zac Gray, Manger, Technical Director, Digital Product Owner, Motion Australia 
Wayne Armstrong, Head of Digital Channels, PlaceMakers (New Zealand)


Day one end


Thursday 21 July 2022

10.40 - 11.00am

B2B: Day two opening address

Chair: Brian Walker, CEO and Founder, Retail Doctor Group

11.00 - 11.30am

Getting the basics right the key for B2B CX

Tarra van Amerongen, Head of Design - Jira Platform, Atlassian

11.30 - 12.00pm

Taking a New Aim to scale your ecommerce business 

Cecilia Chiu, Co-Founder and Chief Strategy Officer, New Aim
John Barkle, Head of Brand, New Aim

12.00 - 12.30pm

A pioneering attitude and a commitment to CX – spotlight 2020 Orias winners

Nick Rose, Technical Sales Specialist and eCommerce Platform Manager, ICCONS Pty Ltd

12.30 - 1.00pm

Aligning sales and marketing – for revenue gen

Daryl Wright, Principal Analyst, Demand & ABM Strategies, Forrester 

1.00 - 2.00pm - Lunch

2.00 - 2.40pm

Demystifying designing digital tools for the B2B platform

Kirat Khara, Head of eCommerce, Lenovo
Darren Gunton, General Manager Marketing & eCommerce, Total Tools
Alex Ji, CIO, New Aim

3.25 - 3.50pm

Thinking like a B2C as a B2B as the imperative for success

Darren Gunton, General Manager Marketing & eCommerce, Total Tools

3.50 - 4.25pm - Afternoon tea

4.50 - 5.15pm

101 of creating engaging B2B CX 

Marnie Davey, Head of Marketing & Customer Experience, WesTrac, one of the world’s largest Caterpillar dealers


B2B end 

Tickets Now Available

Online Retailer Conference Ticketing Options

B2B Tracks Only
B2B Track Only - 3 for 2

Partners & Friends

Exclusive Event Partner

B2B Gold Sponsors

Panel Sponsors