Tech Talks

FREE ACCESS TO TECH TALK SEMINARS

The Tech Talks will be held as part of a drop-in seminar theatre situated on the expo floor where you can hear the very latest experts at the forefront of innovation.

SCHEDULE FOR WEDNESDAY 25 JULY


10.30am – 11.00am | UPS Pulse of the Online Shopper Global Study – What Makes Online Shoppers Tick?

A new breed of savvy shoppers with high expectations are leading the way in today’s retail industry. Understanding today’s online shopper and evolving to meet their new demands for cross-border e-commerce is critical for retailer success. What are the key areas that retailers need to focus on to shape the future of e-commerce? How can they increase customer satisfaction and sales? Is brick-and-mortar here to stay?

Sean Hatter, Head of Marketing, UPS


10.50am – 11.20am | 10 proven ideas that will increase online sales

  • 10 years experience of building Magento e-commerce stores
  • 10 tactical ideas that have proven success with our retail partners
  • User Experience, Acquisition, Conversion & Retention Excellence have proven success with our retail partners

David Horn, Director of Strategy


11.25am – 11.55am | Selling Internationally? Here’s how to minimise your foreign exchange costs

Edward Wiley – Senior Alliance Manager, OFX (previously OzForex)

Global marketplaces present a massive opportunity for online retailers to scale their businesses. But that comes with international operating costs, and the reality is that many sellers are paying far more than they need to in foreign exchange costs when paying overseas suppliers or bringing home their profits. Gone are the days of having to set up complex overseas businesses just to open an overseas bank account, so you can receive local payments from the marketplaces or websites you sell through. OFX’s recently launched Global Currency Account helps sellers minimise the cost of their international transfers while scaling their businesses internationally, by giving you your own local bank accounts in the countries you wish to sell into. Learn more at this Retail Tech Lab Speaker session with OFX.


12.00pm – 1.00pm | Lunchtime Session: Amazon Marketplace 101
Brittany Rinker, Marketplace Marketing Manager
Suzy McClintock, FBA Program Manager

In this Amazon Marketplace presentation we will cover:

  • The Amazon Opportunity
  • Top tips for Marketplace sellers
  • Fulfilment by Amazon – let us pick, pack and ship your orders


12.00pm – 12.30pm |  Dotmailer


12.35pm – 1.05pm | Australia Post


1.10pm – 1.40pm | Sitecore

Speaker: John Menagh, Commerce Solution Specialist, Greater Asia


1.45pm – 2.30pm | Incent Loyalty

Consumer loyalty is changing. Behaviours are shifting. Retailers are struggling to have real loyalty. Learn how Incent Loyalty is using the power of blockchain and big data to revolutionise rewards by making it so easy to want to be a loyal customer.

Speaker: Jins Kaduthodil, Co-founder and Chief Product Officer


2.35pm – 3.05pm | Openpay


3.10pm – 3.40pm | Better Than Amazon – The secrets to successful logistics for online retailers

Speaker: Andrew Clark, Managing Director


 SCHEDULE FOR THURSDAY 26 JULY

11.20am – 11.50am | Salesforce


11.50am – 12.20pm | Amazon Marketplace 101
Brittany Rinker, Marketplace Marketing Manager
Suzy McClintock, FBA Program Manager

In this Amazon Marketplace presentation we will cover:

  • The Amazon Opportunity
  • Top tips for Marketplace sellers
  •  Fulfilment by Amazon – let us pick, pack and ship your orders


12.20pm-1.00pm Optimising customer experience with AB Testing

Most online retailers today understand the importance continuous website optimization. However, the problem marketers face today is building a plan to improve customer experience and innovate strategy. We bring insights from 5000+ clients who have been testing and have been successful with us. The trends and learning will help you not make the same mistakes and create your own success story.

Disha Ahuja, Customer Success Manager, VWO


2.00pm – 2.25pmAndzen



2.30pm- 2.55pm
| Streamlining Shipping Processes

Optimising rates – how many carriers? use a broker?

  • Systems/Platforms – Why are they important?
  • Speed and service versus cost – How is this market changing?
  • How do you match customer expectations?
  • Which couriers are good for what areas?

Steve Zammit, Managing Director


3.55pm – 4.25pm | CRO is dead: mapping the future with Customer Journey Optimisation

This talk takes a fresh look on where CRO is going next. Join us to find out:

  • How focusing on ‘CRO as usual’ could be harming you
  • What Customer Journey Optimisation is
  • How to apply Customer Journey Optimisation to your business
  • How focusing on ‘CRO as usual’ could be harming you
  • What Customer Journey Optimisation is
  • How to apply Customer Journey Optimisation to your business

Enzo Cavaliero, Sales Director, Yieldify

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