Agenda Day 1

Wednesday 26th July 2017

8.30.am – 8.35am

DAY ONE Welcome

Alice Kuepper, Event Director, Online Retailer

8.35am – 8.45am

Ministerial Address

8:45am- 9:05am

The Thankyou Story

  • Three kids, zero experience, an idea and the crazy belief that we all have the power to change stuff
  • Tough decisions, wild mistakes and daring moves
  • Laugh at their boldness, cry at their failings and be inspired to challenge convention, and reminded that you have the power to turn your ideas into reality

Daniel Flynn, Co-Founder and MD, Thankyou

9.05am – 9.35am

International Keynote: An Holistic Approach to Embracing The Future of Retail

  • Leverage the store of the future and connect offline to your online business
  • Infuse ideas and innovation into your business with customer focused technologies
  • Increase the overall customer experience with social and community integration to enable stronger affinity with your brand

Krissie Millan, VP eCommerce and Digital Innovation, Rebecca Minkoff 

9.35am – 10.05am

International Keynote: Pioneering The Clicks-To-Bricks Phenomenon With Curated Retail Experiences

  • Reinventing retail through custom products and personalized experiences
  • On-demand manufacturing as the future of retail and how retailers can make this work for them
  • Destination retail: improving the customer experience through an omni-channel approach

Drew Green, CEO, Indochino

10.05am – 10.45am

Morning Tea, Meet the Exhibitors and Industry Catch Ups

10.45am – 11.15am

Diamond Sponsor Session presented by Oracle + Netsuite

11.15am – 12.00pm (panel) 11.30am – 12.15pm (roundtables)

ROUNDTABLES or PANEL DISCUSSION

During this hour, conference delegates will be able to attend roundtable discussions on the exhibition floor, or stay in the plenary room and listen to a special panel discussion (topic and speakers to be confirmed)

Power Technology Panel – Where is the World Heading – Key Considerations For Your 5 Year Technology Roadmap?

12.15pm - 1.15pm

Food for Thought in the Exhibition Hall

Advanced Marketing: Acquisition

Sponsored by Bespoke CX

Advanced Site Optimisation & Conversion

Sponsored by First

Supply Chain & Fulfilment

Sponsored by eStore Logistics

Omni-Channel Retailing

Sponsored by eStar

Online Fraud Summit

1.15pm – 1.40pm

Disrupting Search – Extreme Tactics for Boosting Discoverability

  • Break the mould and get rafts of new customers with unconventional methods
  • Tap the power of word-of-mouth to build rapid inbound traffic
  • The new order of SEO where content and social are king and queen

Martin Carlill, Managing Director, Bespoke CX

 

Time to bring your A/B Game

Time to bring your A/B Game

  • How to win online when you can’t compete on price, delivery times, return terms or product selection.
  • Building a better customer experience and stop being an online order taker
  • Use testing to validate major business decisions & new technologies quickly & cost effectively

Greg Storey, Head of Conversion, First NZ

Optimising Reverse Logistics for Greater Profits

  • Reduced shipping costs and delivery times utilising multiple warehouses, carriers and technology
  • How quality is assured while scaling to volume peaks
  • Sharing risks with experts to create certainty

Leigh Williams, Founder & Managing Director, eStore Logistics

What is eCommerce success? How is it delivered? And what is the relationship to the physical store?

  • Understanding your brand and how it best supports the customer journey is critical. What makes your retail brand great?
  • It’s all about the customer journey with your brand – whether they are purchasing in-store or online
  • What experience can you offer that ensures customers keep returning?

Andrew Buxton, CEO, eStar & Country Road Group (Case Study)

Panel Discussion Part 1: Current Online Fraud Trends and Strategies to Prevent Them

  • Combatting world-wide trends in card-not-present fraud

Panel members: merchant, acquirer, scheme, gateway

1.45pm – 2.10pm

Real World Attribution

  • Work out which how best to allocate your marketing spend
  • Understand how to measure the impact of disparate channels such as social, brand activities, content
  • Find out how to do this without expensive attribution software and brand panels

Mark Baartse, Chief Marketing Officer, ShowPo

5 Ways to Increase Your Conversion Rate Optimisation

  • Analyse your website to understand why your visitors are not becoming customers
  • Understand what data is useful for analysis prior to optimisation and how to perform that analysis
  • Run A/B and multivariate split testing, user testing, surveys and interviews to find out the best user experience

Speaker to be announced soon

Delivering the Ultimate Last Mile Experience

  • Track delivery and communications with you customers
  • Best practices in packaging and presentation
  • Add marketing value to your delivery and encourage social sharing

Ivan Lim, CEO & Co-Founder, Brosa

Driving More Customers Online

  • Using the speed and scale of online to grow brick and mortar businesses
  • Getting the marketing mix right; customer acquisition through Omni Channel Marketing
  • Delivering results for restaurants; driving online customers with effective Co-Marketing

Alistair Venn, Managing Director, Menulog 

Panel Discussion Part 2: Current Online Fraud Trends and Strategies to Prevent Them

  • Authentication and antifraud technology merchants in Australia (or anywhere) can use to limit their risk when engaging in online commerce

Panel members: merchant, acquirer, scheme, gateway

2.15pm – 2.40pm

The Evolution of Retail The Evolution of Retail

  •  Build a scalable platform to adapt to changes in customer behaviours and sell internationally
  • Create a customer acquisition model across brands
  • Use marketplaces to expand your reach

Carl Jackson, CEO, MySale Group

Leveraging Merchandising and Site Search to Drive Order Values Higher

  • Learn how search and personalization engines harness product data to target customer segments
  • Best practice site search techniques to shorten the path to purchase
  • Beyond the website: using search and customer data for precision campaigns and promotions

Nathan Huppatz, Founder, Costumes.com.au

Debate Panel: Is Free Shipping Sustainable?

  • Discussion about the future of shipping promotion
  • Build shipping and logistics costs into the business model
  • Future of customer service: expectation vs profitability

Jordan Muir, Co-Founder and CIO, Aussie Farmers Direct

Jethro Marks, Founder, The Nile

Moderator: Peter Knock, Online Retailer Advisory Board Member

A BluePrint for Delivering the Omni-Channel Promise

  • Build and use a single customer profile to ensure consistency across channels
  • Display real-time store-by-store inventory information on your webstore
  • Engage your customers with personalised marketing

Michael Donath, Multichannel Manager, IKEA

Panel Discussion Part 1: Trends in Authentication: Biometrics, 3DS 2.0, Behavioural Biometrics, Multifactor Authentication

  • Establishing KYC authentication to reduce risk while minimizing impact at time of initial sign up sale
  • Effective strategies for monitoring transactions to determine riskiness throughout life cycle

Panel members:  acquirer, scheme, OEM/Vendor, gateway

2.40pm – 3.30pm

Afternoon Tea Break

3.30pm – 3.55pm

Secrets to Top Notch Customer Acquisition 

  • Move away from traditional media to reduce you budget and increase ROI
  • Be engrained in your data and introduce customer into the funnel with easy techniques
  • Nurture and engage your customers until conversion

Meray Azar,  E-Commerce Operations and CRM Manager, Jeanswest

Moderator: Peter Knock, Online Retailer Advisory Board Member

Optimizing The Checkout Experience to Minimize Cart Abandonment

  • Overview of key reasons for customer cart abandonment
  • Design optimisation tips for increased conversion
  • Tools and solutions for monitoring and minimizing cart abandonment – google analytics, follow up email

Wayne Baskin, Chief Technology Officer, Booktopia

Using Click and Collect to Drive Higher Customer Value

  • Leveraging benefits beyond pick up to drive loyalty and repeat purchase
  • Create a premium in-store customer experience via click and collect
  • Use customer data and feedback to optimise their experience

Speaker to be announced soon

Debate Panel: Is Pure-Play Retailing Dead?

  • Close look at the sustainability of pure-play models
  • Why more and more online retailers are opening stores
  • Do you need a store or does the problem lie elsewhere

Irene Falcone, Founder & CEO, Nourished Life
Ben Hare, COO, Tinyme
Moderator: Jonathan Reeve

Panel Discussion Part 2: Trends in Authentication: Biometrics, 3DS 2.0, Behavioural Biometrics, Multifactor Authentication

  • Best practices specific to issues and pain points for marketplace business models

Panel members:  acquirer, scheme, OEM/Vendor, gateway

4.00pm – 4.25pm

Create to convert: Winning share of attention and wallets on Mobile

  • The digital growth imperative
  • Case study: Adidas’ market first w/ Facebook Collections
  • Disruption comes in all sizes: What it takes to compete

Rebecca Watts, Performance Marketing, adidas & Philip Bonnano, Client Partner, Facebook

Replatforming for Minimal Disruption and Maximum Results

  • Know when it’s time to upgrade systems and perform a design overhaul
  • Consider seamless transition to minimise disruption and maintain continuity of traffic and site links
  • Communicate front-end changes to your customers to drive extra traffic and conversions

Nicola Clement, Manager, Digital Experience and Channels, JetStar Airways 

How Tinyme built a compelling fulfilment proposition – thinking like the consumer

  • Recognising fulfilment as part of the brand experience
  • Matching fulfilment options to your customers expectations and customer-centric design
  • How Tinyme manages international made-to-order fulfilment from Australia

Ben Hare, Director & Chief Operating Officer, Tinyme

5 Tips to Match Your Omni-Channel Experience with Consumer Expectations

  • Understand shoppers omni-channel behaviours and expectations
  • Key tactics for ensuring your customer experience hits the mark
  • How to keep pace with changing customer demands

Angus MacDonald, General Manager Multichannel, Supercheap Auto

Panel Discussion: How to Evaluate Payments and Fraud Vendors for Your Business and Optimize Processing Costs

  • Learn how to optimize your payment costs
  • Discuss actionable strategies to control and optimize the cost of accepting online and mobile payments

Panel: acquirers and gateways

4.30pm – 5.00pm

GOLD PANEL: Reinvent Retail in The Age of The Consumer – Personalisation, Customisation, Experiential Retail

Speakers to be announced soon…

5.00pm - 5.30pm

Locknote Sponsored Session by Australia Post

Ben Franzi, General Manager eCommerce and International, Australia Post & StarTrack

5.30pm – 5.35pm

Closing Remarks by Conference Chair

5.30pm - 7.00pm

Networking Drinks in the Expo Hall

2017 Sponsors And Partners