Agenda Day 1

Wednesday 26th July 2017

8.30.am – 8.35am

Welcome

Alice Kuepper, Event Director, Online Retailer

8.35am – 8.45am

Welcome and Opening Remarks by Conference Chair

Grant Arnott, Publisher, Power Retail

8.45am – 9.00am

Ministerial Address

9.00am – 9.30am

International Keynote: Tailoring the 21st Century Customer Experience: The Future of Retail

  • Do not stop with the customer experience, reinvent retail itself!
  • Is the future of retail in on-demand manufacturing? And how can retailers make that work?
  • Destination retail: add a omni-channel approach to customer experience

9.30am – 10.00am

International Keynote: What Are Venture Capitalists Really Looking For And How Can You Attract Investment?

  • Highlight of which technology trends and business models excite VC the most
  • Understand the way VC anticipate how consumers discover, shop and buy
  • Identify what VC look out for and how they recognise what businesses will define the next generation of commerce

 

10.00am – 10.45am

Morning Tea, Meet the Exhibitors and Industry Catch Ups

10.45am – 11.15am

Platinum Sponsor Session presented by Netsuite

11.15am - 12.15pm

Roundtables

12.15pm - 1.15pm

Food for Thought in the Exhibition Hall

Advanced Marketing: Acquisition

Advanced Site Optimisation & Conversion

Globalisation & Business Growth

In-Store Experience

NEW! Retail Leaders

1.15pm – 1.45pm

Affiliate Marketing 2.0

  • Inject some steroids into your digital marketing initiatives
  • Learn secret best practices for outperforming affiliate marketing benchmarks
  • Identify easy and cost-effective tactics to drive click-through and sales

 

5 Ways to Increase Your Conversation Rate Optimisation

  • Analyse your website to understand why your visitors are not becoming customers
  • Understand what data is useful for analysis prior to optimisation and how to perform that analysis
  • Run A/B and multivariate split testing, user testing, surveys and interviews to find out the best user experience

Leveraging International Marketing Opportunities - Special Focus on the Chinese Market

  • Sourcing and attracting customers from new market in the most efficient way
  • Use marketplaces to establish a brand presence and build sales
  • Get traction with social media and search engine in international markets

In-Store Analytics: Leveraging Insights to Improve the Bottom Line

  • Understand your customers in-store behaviour
  • Leverage insights to improve in-store experiences
  • Create personas around in-store customers and build personalized marketing

Building and Growing a Sustainable Business Model

  • Overview and analysis of successful digital retail models
  • Future proof your business to ensure sustained success
  • Pitfalls to avoid

1.45pm – 2.15pm

Advanced PPC Strategies for an Omni-Channel Multi-Device Universe

  • Tailor and manage campaigns across multiple media
  • Finding the hidden gold in digital channels
  • Use remarketing to maximize your PPC effectiveness

5 Ecommerce Site Design Trends – A Global Tour

  • Discover the what’s and whys of new ecommerce design trends, including the shift from discovery to curation
  • Putting content in context to maximise engagement and conversions
  • Hot new optimisation ideas that will have your store humming

Tap into the US Market with Amazon

  • About the Amazon marketplace and how to set up
  • Tips and tricks for standing out and succeeding
  • Beyond Amazon: other opportunities for retailers in the US market

Embracing Mobile In-Store To Tap into The Hyperconnected Generation

  • Turn mobile from enemies to friends with showroom stopping techniques
  • Create immersive mobile experience using apps, virtual reality, geo-targeting and beacons
  • Capture greater lifetime value from customers by incentivizing mobile interaction

Digital Business Transformation: Aligning Culture with New Retail Practices for Success

  • Proven organisational behaviours and structures for Omni channel success
  • Understanding metrics that matter to the board and finance
  • Applying establishment practice rigour to rapid innovation and digital growth

2.15pm – 2.45pm

5 Proven Tactics to Boost Your Email Marketing Subscriptions

  • Boost results on every campaign with advanced personalization and segmentation strategies
  • Case studies on effective subscriber marketing campaigns
  • Advanced remarketing and opt-in design templates to deliver greater results

Leveraging Merchandising and Site Search to Drive Order Values Higher

  • Learn how search and personalization engines harness product data to target customer segments
  • Best practice site search techniques to shorten the path to purchase
  • Beyond the website: using search and customer data for precision campaigns and promotions

Global Trends in eCommerce – Where is the Next Big Market

  • Overview of fast growth markets outside of US and China
  • Opportunities for Australian retailers to expand regions
  • Barriers to entry and tips on how to get established overseas

The Future of Payments in Store

  • Current trends in digital payments globally and locally
  • Break down the various payment options with pros and cons
  • Integrate a sustainable online/offline payment strategy

International Panel Discussion: Attracting Investment - Structuring your Business For Growth and Exit

  • Structure and prepare your business for a profitable sale
  • Learn about typical transaction types and the traps to avoid that could leave you with less than what you hope
  • Case studies of successful businesses that have exited and/or IPO’d

2.45pm – 3.30pm

Afternoon Tea Break

3.30pm – 4.00pm

Using Holiday Shopping Events to Rocket Christmas Sales and Marketing

  • Overview of the key online shopping events available to retailers
  • Strategies and campaign tips to maximize your ROI
  • Scaling up to handle large spikes in traffic and sales

Optimizing The Checkout Experience to Minimize Cart Abandonment

  • Overview of key reasons for customer cart abandonment
  • Design optimisation tips for increased conversion
  • Tools and solutions for monitoring and minimizing cart abandonment – google analytics, follow up email

Establishing Cross Border Supply Chain

  • Key considerations for building out international supply chain
  • Finding the right reputable suppliers
  • Logistics models and supply chain methods for cross border success

Building an Experiential Store with Digital Integration

  • Create your store as an extension of your digital presence
  • Understand the multi-functional experience consumers are seeking
  • Integrate in store technologies that speak to the connected consumer

Talent Acquisition, Development and Productivity

  • Find and attract top digital talent
  • Learn the behaviours, cultures and structures that nurture innovation and digital creativity
  • Discussion of lean and agile business processes geared to keeping pace with digital change

4.00pm – 4.30pm

Disrupting Search – Extreme Tactics for Boosting Discoverability

  • Break the mould and get rafts of new customers with unconventional methods
  • Tap the power of word-of-mouth to build rapid inbound traffic
  • The new order of SEO where content and social are king and queen

Live Website Reviews

Take this opportunity to have your website reviewed by an expert and ask all questions needed to optimise your online presence

Local Vs Global – Tailor Your Website for Specific Regions

  • Understand your local market and tailor the experience to their custom
  • Centralise core content with local variances
  • Changing your marketing in each region to maximize results and engage the local audience

PANEL DISCUSSION: What’s the Future for Bricks & Mortar?

  • How stores will evolve from now until 2020
  • Who is disrupting and succeeding in reinventing the store experience?
  • Is bricks and mortar sustainable without a digital strategy?

Global Trends– Where is the Next Big Market

  • Overview of fast growth markets outside of US and China
  • Opportunities for Australian retailers to expand regions
  • Barriers to entry and tips on how to get established overseas
  • 4.30pm – 5.00pm

    GOLD PANEL

    5.00pm - 5.30pm

    Locknote Sponsored Session by Australia Post

    5.30pm – 5.35pm

    Closing Remarks by Conference Chair

    5.30pm - 7.00pm

    Networking Drinks in the Expo Hall

    2017 Sponsors And Partners