Agenda Day 1

Wednesday 26th July 2017 – 8.45am

KEYNOTE ROOM - Parkside Ballroom - Level 2 - DAY ONE Welcome

Alice Kuepper, Event Director, Online Retailer

8:45am- 9:05am

The Thankyou Story

  • Three kids, zero experience, an idea and the crazy belief that we all have the power to change stuff
  • Tough decisions, wild mistakes and daring moves
  • Laugh at their boldness, cry at their failings and be inspired to challenge convention, and reminded that you have the power to turn your ideas into reality

Daniel Flynn, Co-Founder and MD, Thankyou

9.05am – 9.35am

International Keynote: An Holistic Approach to Embracing The Future of Retail

  • Leverage the store of the future and connect offline to your online business
  • Infuse ideas and innovation into your business with customer focused technologies
  • Increase the overall customer experience with social and community integration to enable stronger affinity with your brand

Krissie Millan, VP eCommerce and Digital Innovation, Rebecca Minkoff 

Moderator: Grant Arnott, Publisher, Power Retail

9.35am – 10.05am

International Keynote: Pioneering The Clicks-To-Bricks Phenomenon With Curated Retail Experiences

  • Reinventing retail through custom products and personalized experiences
  • On-demand manufacturing as the future of retail and how retailers can make this work for them
  • Destination retail: improving the customer experience through an omni-channel approach

Drew Green, CEO, Indochino
Moderator: Grant Arnott, Publisher, Power Retail


10.05am – 10.45am

Morning Tea, Meet the Exhibitors and Industry Catch Ups

10.45am – 11.15am

Diamond Sponsor Session presented by Oracle Netsuite

Journey to the Cloud
A closer look at Diamond Sponsor, NetSuite’s Customer business journey into the cloud.

  • Growth and expansion plans call for (drastic) change
  • Making the right decision
  • A future in the cloud

Host: David Bray, Sales Director ANZ, Oracle NetSuite

Blake Williams, Group General Manager, Australian Fashions Label


11.15am – 12.00pm (panel) 11.30am – 12.15pm (roundtables)


Option 1: Roundtable discussions on the exhibition floor.

Options 2: Power Technology Panel – Where is the World Heading – Key Considerations For Your 5 Year Technology Roadmap?

Nick Wilson, Head of Marketing, Melbourne IT Group
David Bray, Sales Director ANZ, Oracle NetSuite
Douglas Young, Head of Solutions Delivery, Australia Post
Moderator: Paul Kennedy, Chief Information Officer, GreenCross (PetBarn)

12.15pm - 1.15pm

Food for Thought in the Exhibition Hall

Advanced Marketing: Acquisition

Sponsored by Bespoke CX - Level 3, Room 3.1

Advanced Site Optimisation & Conversion

Sponsored by First - Level 3, Room 3.2

Supply Chain & Fulfilment

Sponsored by eStore Logistics - Level 3, Room 3.3

Omni-Channel Retailing

Sponsored by eStar - Level 3, Room 3.4

Online Fraud Summit

Level 3, Room 3.9

1.15pm – 1.40pm

Customer-Centric Thinking: Fuel your Digital Acquisition: Fireside chat with The Good Guys

  • Cracking the ROBO (research offline buy online) code to drive digital acquisition methodology
  • How putting Customer Experience first helps drive new order of SEO, Content & CRO
  • Tapping the power of social word-of-mouth to boost acquisition

Martin Carlill, Managing Director, Bespoke CX
Bevan Morris, GM Digital Commerce, The Good Guys


Time to bring your A/B Game

Time to bring your A/B Game

  • How to win online when you can’t compete on price, delivery times, return terms or product selection.
  • Building a better customer experience and stop being an online order taker
  • Use testing to validate major business decisions & new technologies quickly & cost effectively

Greg Storey, Head of Conversion, First NZ

eCommerce Fulfilment Strategies

  • Reduced shipping costs and delivery times utilising multiple warehouses, carriers and technology
  • How quality is assured while scaling to volume peaks
  • Sharing risks with experts to create certainty

Leigh Williams, Founder & Managing Director, eStore Logistics

What is eCommerce success? How is it delivered? And what is the relationship to the physical store?

  • Understanding your brand and how it best supports the customer journey is critical. What makes your retail brand great?
  • It’s all about the customer journey with your brand – whether they are purchasing in-store or online
  • What experience can you offer that ensures customers keep returning?

Andrew Buxton, CEO, eStar

Get to Know your Fraudsters

  • The fraud ecosystem – size of the problem and how it impacts online business
  • “Arms Race” – what the fraudsters are doing
  • Some behavioral insights used to detect fraud

Ata Gokyildirim, Strategic Business Partnerships – Australia and New Zealand, Forter






1.45pm – 2.10pm

Real World Attribution

  • Work out which how best to allocate your marketing spend
  • Understand how to measure the impact of disparate channels such as social, brand activities, content
  • Find out how to do this without expensive attribution software and brand panels

Mark Baartse, Chief Marketing Officer, ShowPo

5 Ways to Increase Your Conversion Rate Optimisation

  • Analyse your website to understand why your visitors are not becoming customers
  • Understand what data is useful for analysis prior to optimisation and how to perform that analysis
  • Run A/B and multivariate split testing, user testing, surveys and interviews to find out the best user experience

Jonno Rodd, Marketing Manager, Hunting for George
Moderator: Grant Arnott, Publisher, Power Retail

Delivering the Ultimate Last Mile Experience

  • Track delivery and communications with you customers
  • Best practices in packaging and presentation
  • Add marketing value to your delivery and encourage social sharing

Ivan Lim, CEO & Co-Founder, Brosa

Driving More Customers Online

  • Using the speed and scale of online to grow brick and mortar businesses
  • Getting the marketing mix right; customer acquisition through Omni Channel Marketing
  • Delivering results for restaurants; driving online customers with effective Co-Marketing

Alistair Venn, Managing Director, Menulog 

Fraud Beyond Chargebacks

  • Fraud risks extend beyond payment fraud; Many merchants don’t measure losses to account fraud, promo abuse, or content abuse
  • Real time automation can reduce friction for legitimate users while also driving down overall fraud
  • Dynamic authentication provides the agility to scale business without growing a fraud team

Kevin Lee, Trust and Safety Architect, Sift Science

2.15pm – 2.40pm

The Evolution of Retail: Adapt, Change and Retain

  •  Build a scalable platform to adapt to changes in customer behaviours and sell internationally
  • Create a customer acquisition model across brands
  • Use marketplaces to expand your reach

Carl Jackson, CEO, MySale Group

Leveraging Merchandising and Site Search to Drive Order Values Higher

  • Learn how search and personalization engines harness product data to target customer segments
  • Best practice site search techniques to shorten the path to purchase
  • Beyond the website: using search and customer data for precision campaigns and promotions

Nathan Huppatz, Founder,

Debate Panel: Is Free Shipping Sustainable?

  • Discussion about the future of shipping promotion
  • Build shipping and logistics costs into the business model
  • Future of customer service: expectation vs profitability

Jordan Muir, Chief Innovation Officer, Get Wines Direct

Jethro Marks, Founder, The Nile

Moderator: Jason Greenwood, eCommerce Manager, Health Post NZ

A BluePrint for Delivering the Omni-Channel Promise

  • Build and use a single customer profile to ensure consistency across channels
  • Display real-time store-by-store inventory information on your webstore
  • Engage your customers with personalised marketing

Michael Donath, Multichannel Manager, IKEA

Panel Discussion: Special Look at What Type of Fraud Could Happen To You and What Tools You Can Put Into Place To Address Them

Matt Neale, Chief Technology Officer, eStar
Wayne Baskin, Deputy CEO & Chief Technology Officer, Booktopia
Anthony White, Manager – Fraud & Counterfeit, Canon Australia
Andy White, COO, Australian Payments Network


2.40pm – 3.30pm

Afternoon Tea Break

3.30pm – 3.55pm

Create to Convert: Winning Share of Attention and Eallets on Mobile

  • The digital growth imperative
  • Case study: Adidas’ market first w/ Facebook Collections
  • Disruption comes in all sizes: What it takes to compete

Rebecca Watts, Performance Marketing, Adidas
Phillip Bonnano, Client Partner, Facebook


Optimizing The Checkout Experience to Minimize Cart Abandonment

  • Overview of key reasons for customer cart abandonment
  • Design optimisation tips for increased conversion
  • Tools and solutions for monitoring and minimizing cart abandonment – google analytics, follow up email

Wayne Baskin, Deputy CEO & Chief Technology Officer, Booktopia

Special Look Into Different Fulfilment Models

  • Should you ship from the store, or from the DC? Pros and Cons of both
  • Want vs need? Do your customers really require same day delivery?
  • Amazon expansions simply means retailers need to lift their supply chain expectations

Paul Kennedy, Chief Information Officer, GreenCross (PetBarn)

Debate Panel: Is Pure-Play Retailing Dead?

  • Close look at the sustainability of pure-play models
  • Why more and more online retailers are opening stores
  • Do you need a store or does the problem lie elsewhere

Irene Falcone, Founder & CEO, Nourished Life
Ben Hare, COO, Tinyme
Moderator: Peter Knock, Online Retailer Advisory Board Member

Three Ways To Tightening Security and Reducing Fraud

  • Collaborate within the industry to tackle organised retail crime
  • Build a cybercrime culture in your organisation to understand security in the digital world
  • A view of the most compelling issues we can expect and prepare for over the coming years

Brain Hay, Lead CISO Advisor – APAC, Unisys

4.00pm – 4.25pm

Secrets to Top Notch Customer Acquisition

  • Move away from traditional media to reduce you budget and increase ROI
  • Be engrained in your data and introduce customer into the funnel with easy techniques
  • Nurture and engage your customers until conversion

Meray Azar,  E-Commerce Operations and CRM Manager, Jeanswest
Moderator: Peter Knock, Online Retailer Advisory Board Member

Replatforming for Minimal Disruption and Maximum Results

  • Know when it’s time to upgrade systems and perform a design overhaul
  • Consider seamless transition to minimise disruption and maintain continuity of traffic and site links
  • Communicate front-end changes to your customers to drive extra traffic and conversions

Laura Larkin, Digital Product Manager, Research & Inspiration, JetStar Airways

How Tinyme built a compelling fulfilment proposition – thinking like the consumer

  • Recognising fulfilment as part of the brand experience
  • Matching fulfilment options to your customers expectations and customer-centric design
  • How Tinyme manages international made-to-order fulfilment from Australia

Ben Hare, Director & Chief Operating Officer, Tinyme

5 Tips to Match Your Omni-Channel Experience with Consumer Expectations

  • Understand shoppers omni-channel behaviours and expectations
  • Key tactics for ensuring your customer experience hits the mark
  • How to keep pace with changing customer demands

Angus McDonald, General Manager Multichannel, Supercheap Auto

Top 10 Anti-Fraud Tips

  • Fraud is not an if, it’s a when – understand the fraud scenario in Australia
  • Drive customer acquisition the right way to decrease fraud
  • Build fraud protection as a part of your core business

Ted Egan, Digital Intelligence & Cybersecurity Entrepreneur, ThreatMetrix

4.30pm – 5.00pm

GOLD PANEL: Reinvent Retail in The Age of The Millennials – Personalisation, Customisation, Experiential Retail

Stuart McFarland, Head of Product, eWay
Nick Molnar, Co-Founder & CEO, AfterPay
Justin Irvine, Commercial Director, SEKO Omni-Channel Logistics

Murdo Wallace, Head of Operations APAC, dotmailer 
Jeries Eadeh, VP of Channel Sales, Nexcess

5.00pm - 5.30pm

eCommerce: What’s Next For Australia

Online shopping continues to grow – domestically and globally. In Australia we know we’re about to be disrupted, and retail as we know it won’t ever look the same. Hear from two of Australia’s pre-eminent industry experts, Ben Franzi and Paul Greenberg, on what’s next for the industry, and what your business needs to do to stay ahead of the curve.

Paul Greenberg, Executive Chairman and Founder, NORA
Ben Franzi, General Manager eCommerce and International, Australia Post & StarTrack

5.30pm – 5.35pm

Closing Remarks by Conference Chair

5.30pm - 7.00pm

Business At The Bar - Sponsored by Seko Omni-Channel Logistics

This year, the networking drinks have been rebranded to “Business At The Bar” and are an event NOT TO BE MISSED.

Thanks to our friends at Seko Omni, we are going to have a little party on the expofloor.

Not only that, but Seko Omni’s fantastic partner Air New Zealand will be giving away flights to New Zealand, but you have to be there in person to win!

We hope to see you all there!

2017 Sponsors And Partners