Agenda Day 1

Wednesday 26th July 2017 – 8.35am


Alice Kuepper, Event Director, Online Retailer

8.35am – 8.40am

Welcome and Opening Remarks by Conference Chair

Grant Arnott, Publisher, Power Retail

8.40am – 8.50am

Ministerial Address

8:50am- 9:10am

The Work/Life Balancing Act

Speaker to be announced soon…

9.10am – 9.40am

International Keynote: An Holistic Approach to Embracing The Future of Retail

  • Leverage the store of the future and connect offline to your online business
  • Infuse ideas and innovation into your business with customer focused technologies
  • Increase the overall customer experience with social and community integration to enable stronger affinity with your brand

Krissie Millan, VP eCommerce and Digital Innovation, Rebecca Minkoff 

9.40am – 10.10am

International Keynote: Tailoring the 21st Century Customer Experience

  • Reinventing retail through custom products and personalized experiences
  • On-demand manufacturing as the future of retail and how retailers can make this work for them
  • Destination retail: improving the customer experience through an omni-channel approach

Drew Green, CEO, Indochino


10.10am – 10.45am

Morning Tea, Meet the Exhibitors and Industry Catch Ups

10.45am – 11.15am

Platinum Sponsor Session presented by Netsuite

11.15am - 12.15pm


During this hour, conference delegates will be able to attend roundtable discussions on the exhibition floor, or stay in the plenary room and listen to a special debate panel (topic and speakers to be confirmed)

12.15pm - 1.15pm

Food for Thought in the Exhibition Hall

Advanced Marketing: Acquisition

Sponsored by Bespoke CX

Advanced Site Optimisation & Conversion

Sponsored by First

Supply Chain and Fulfilment

In-Store Experience

Online Fraud Summit

1.15pm – 1.45pm

Affiliate Marketing 2.0

  • Inject some steroids into your digital marketing initiatives
  • Learn secret best practices for outperforming affiliate marketing benchmarks
  • Identify easy and cost-effective tactics to drive click-through and sales

Speaker to be announced soon…


5 Ways to Increase Your Conversation Rate Optimisation

  • Analyse your website to understand why your visitors are not becoming customers
  • Understand what data is useful for analysis prior to optimisation and how to perform that analysis
  • Run A/B and multivariate split testing, user testing, surveys and interviews to find out the best user experience

Amy McWaters, Managing Director, The SOL Group, The Hamper Emporium

Optimising Reverse Logistics for Greater Profits

  • Manage returns more effectively to improve efficiency and minimise costs
  • Turn your reverse logistics into a key customer value proposition without breaking the bank
  • Use returns as an opportunity for repeat purchases and increased customer loyalty

Speaker to be announced soon…

In-Store Analytics: Leveraging Insights to Improve the Bottom Line

  • Understand your customers in-store behaviour
  • Leverage insights to improve in-store experiences
  • Create personas around in-store customers and build personalized marketing

Speaker to be announced soon…

Panel Discussion Part 1: Current Online Fraud Trends and Strategies to Prevent Them

  • Combatting world-wide trends in card-not-present fraud

Panel members: merchant, acquirer, scheme, gateway

1.45pm – 2.15pm

Real World Attribution

  • Work out which how best to allocate your marketing spend
  • Understand how to measure the impact of disparate channels such as social, brand activities, content
  • Find out how to do this without expensive attribution software and brand panels

Mark Baartse, Chief Marketing Officer, ShowPo

5 Ecommerce Site Design Trends – A Global Tour

  • Discover the what’s and whys of new ecommerce design trends, including the shift from discovery to curation
  • Putting content in context to maximise engagement and conversions
  • Hot new optimisation ideas that will have your store humming

Speaker to be announced soon…

Managing Inventory and Demand Forecasting

  • Use the most effective method to calculate your safety stock levels
  • Have regular visibility into excess and obsolete stock to identify action plans for selling off or reducing this inventory
  • Increase revenue with more accurate forecasts and reduced out-of-stock incidents

Speaker to be announced soon…

Embracing Mobile In-Store To Tap into The Hyperconnected Generation

  • Turn mobile from enemies to friends with showroom stopping techniques
  • Create immersive mobile experience using apps, virtual reality, geo-targeting and beacons
  • Capture greater lifetime value from customers by incentivizing mobile interaction

Speaker to be announced soon…

Panel Discussion Part 1: Current Online Fraud Trends and Strategies to Prevent Them

  • Authentication and antifraud technology merchants in Australia (or anywhere) can use to limit their risk when engaging in online commerce

Panel members: merchant, acquirer, scheme, gateway

2.15pm – 2.45pm

5 Proven Tactics to Boost Your Email Marketing Subscriptions

  • Boost results on every campaign with advanced personalization and segmentation strategies
  • Case studies on effective subscriber marketing campaigns
  • Advanced remarketing and opt-in design templates to deliver greater results

Speaker to be announced soon…

Leveraging Merchandising and Site Search to Drive Order Values Higher

  • Learn how search and personalization engines harness product data to target customer segments
  • Best practice site search techniques to shorten the path to purchase
  • Beyond the website: using search and customer data for precision campaigns and promotions

Speaker to be announced soon…

Debate Panel: Is Free Shipping Sustainable?

  • Discussion about the future of shipping promotion
  • Build shipping and logistics costs into the business model
  • Future of customer service: expectation vs profitability

Speaker to be announced soon…

The Future of Payments in Store

  • Current trends in digital payments globally and locally
  • Break down the various payment options with pros and cons
  • Integrate a sustainable online/offline payment strategy

Speaker to be announced soon…

Panel Discussion Part 2: Trends in Authentication: Biometrics, 3DS 2.0, Behavioural Biometrics, Multifactor Authentication

  • Establishing KYC authentication to reduce risk while minimizing impact at time of initial sign up sale
  • Effective strategies for monitoring transactions to determine riskiness throughout life cycle

Panel members:  acquirer, scheme, OEM/Vendor, gateway

2.45pm – 3.30pm

Afternoon Tea Break

3.30pm – 4.00pm

Using Holiday Shopping Events to Rocket Christmas Sales and Marketing

  • Overview of the key online shopping events available to retailers
  • Strategies and campaign tips to maximize your ROI
  • Scaling up to handle large spikes in traffic and sales

Speaker to be announced soon…

Optimizing The Checkout Experience to Minimize Cart Abandonment

  • Overview of key reasons for customer cart abandonment
  • Design optimisation tips for increased conversion
  • Tools and solutions for monitoring and minimizing cart abandonment – google analytics, follow up email

Wayne Baskin, Chief Technology Officer, Booktopia

Using Click and Collect to Drive Higher Customer Value

  • Leveraging benefits beyond pick up to drive loyalty and repeat purchase
  • Create a premium in-store customer experience via click and collect
  • Use customer data and feedback to optimise their experience

Speaker to be announced soon…

Building an Experiential Store with Digital Integration

  • Create your store as an extension of your digital presence
  • Understand the multi-functional experience consumers are seeking
  • Integrate in store technologies that speak to the connected consumer

Speaker to be announced soon…

Panel Discussion Part 3: Trends in Authentication: Biometrics, 3DS 2.0, Behavioural Biometrics, Multifactor Authentication

  • Best practices specific to issues and pain points for marketplace business models

Panel members:  acquirer, scheme, OEM/Vendor, gateway

4.00pm – 4.30pm

Disrupting Search – Extreme Tactics for Boosting Discoverability

  • Break the mould and get rafts of new customers with unconventional methods
  • Tap the power of word-of-mouth to build rapid inbound traffic
  • The new order of SEO where content and social are king and queen

Speaker to be announced soon…

Live Website Reviews

Take this opportunity to have your website reviewed by an expert and ask all questions needed to optimise your online presence

Nathan Huppatz, Co-Founder,

Creating a Lean and Profitable Retail Supply Chain

  • Understand where you can remove hidden costs and unlock profit
  • Develop a scalable supply chain model that allows profitable growth
  • Combine supply chain, last mile and customer service for cross channel success

Speaker to be announced soon…

PANEL DISCUSSION: What’s the Future for Bricks & Mortar?

  • How stores will evolve from now until 2020
  • Who is disrupting and succeeding in reinventing the store experience?
  • Is bricks and mortar sustainable without a digital strategy?

Speaker to be announced soon…

Panel Discussion: How to Evaluate Payments and Fraud Vendors for Your Business and Pptimize Processing Costs

  • Learn how to optimize your payment costs
  • Discuss actionable strategies to control and optimize the cost of accepting online and mobile payments

Panel: acquirers and gateways

4.30pm – 5.00pm

GOLD PANEL: Reinvent Retail in The Age of The Consumer – Personalisation, Customisation, Experiential Retail

Speakers to be announced soon…

5.00pm - 5.30pm

Locknote Sponsored Session by Australia Post

5.30pm – 5.35pm

Closing Remarks by Conference Chair

5.30pm - 7.00pm

Networking Drinks in the Expo Hall

2017 Sponsors And Partners