Agenda Day 1

Wednesday 26th July 2017 – 8.35am

DAY ONE Welcome

Alice Kuepper, Event Director, Online Retailer

8.35am – 8.40am

Welcome and Opening Remarks by Conference Chair

Grant Arnott, Publisher, Power Retail

8.40am – 8.50am

Ministerial Address

8:50am- 9:10am

The Work/Life Balancing Act

  • How the super-productive stay motivated & still make time to exercise, sleep and eat well
  • Help your team perform at their best, while also achieving happiness, good relationships, work enjoyment and a sense of community or team
  • What separates the super-productive from those who simply feel swamped

Mark Bunn, Speaker & Best Selling Author

9.10am – 9.40am

International Keynote: An Holistic Approach to Embracing The Future of Retail

  • Leverage the store of the future and connect offline to your online business
  • Infuse ideas and innovation into your business with customer focused technologies
  • Increase the overall customer experience with social and community integration to enable stronger affinity with your brand

Krissie Millan, VP eCommerce and Digital Innovation, Rebecca Minkoff 

9.40am – 10.10am

International Keynote: Pioneering The Clicks-To-Bricks Phenomenon With Curated Retail Experiences

  • Reinventing retail through custom products and personalized experiences
  • On-demand manufacturing as the future of retail and how retailers can make this work for them
  • Destination retail: improving the customer experience through an omni-channel approach

Drew Green, CEO, Indochino


10.10am – 10.45am

Morning Tea, Meet the Exhibitors and Industry Catch Ups

10.45am – 11.15am

Diamond Sponsor Session presented by Oracle + Netsuite

11.15am - 12.15pm

ROUNDTABLES or PANEL DISCUSSION: Amazon is coming! Who says we should be scared?

During this hour, conference delegates will be able to attend roundtable discussions on the exhibition floor, or stay in the plenary room and listen to a special debate panel (topic and speakers to be confirmed)

Panel: Irene Falcone, Founder & CEO, Nourished Life

Kate Morris, Founder & CEO, Adore Beauty

Moderator: Jonathan Reeve

12.15pm - 1.15pm

Food for Thought in the Exhibition Hall

Advanced Marketing: Acquisition

Sponsored by Bespoke CX

Advanced Site Optimisation & Conversion

Sponsored by First

Supply Chain & Fulfilment

Sponsored by eStore Logistics

Omni-Channel Retailing

Sponsored by eStar

Online Fraud Summit

1.15pm – 1.40pm

Disrupting Search – Extreme Tactics for Boosting Discoverability

  • Break the mould and get rafts of new customers with unconventional methods
  • Tap the power of word-of-mouth to build rapid inbound traffic
  • The new order of SEO where content and social are king and queen

Martin Carlill, Managing Director, Bespoke CX


5 Ecommerce Site Design Trends – A Global Tour

  • Discover the what’s and whys of new ecommerce design trends, including the shift from discovery to curation
  • Putting content in context to maximise engagement and conversions
  • Hot new optimisation ideas that will have your store humming

Reserved for Conference Track Sponsor

Optimising Reverse Logistics for Greater Profits

  • Manage returns more effectively to improve efficiency and minimise costs
  • Turn your reverse logistics into a key customer value proposition without breaking the bank
  • Use returns as an opportunity for repeat purchases and increased customer loyalty

Reserved for Conference Track Sponsor

Omni-Channel Global Best Practices – International View

  • In depth analysis of the DNA of a good omni-channel retailer
  • Case studies on leading omni-channel retailers from US and UK
  • How to adapt international best practices to your business

Reserved for Conference Track Sponsor

Panel Discussion Part 1: Current Online Fraud Trends and Strategies to Prevent Them

  • Combatting world-wide trends in card-not-present fraud

Panel members: merchant, acquirer, scheme, gateway

1.45pm – 2.10pm

Real World Attribution

  • Work out which how best to allocate your marketing spend
  • Understand how to measure the impact of disparate channels such as social, brand activities, content
  • Find out how to do this without expensive attribution software and brand panels

Mark Baartse, Chief Marketing Officer, ShowPo

5 Ways to Increase Your Conversion Rate Optimisation

  • Analyse your website to understand why your visitors are not becoming customers
  • Understand what data is useful for analysis prior to optimisation and how to perform that analysis
  • Run A/B and multivariate split testing, user testing, surveys and interviews to find out the best user experience

Amy McWaters, Chief Operating Officer, The SOL Group, The Hamper Emporium

Delivering the Ultimate Last Mile Experience

  • Track delivery and communications with you customers
  • Best practices in packaging and presentation
  • Add marketing value to your delivery and encourage social sharing

Ivan Lim, CEO & Co-Founder, Brosa

Drive Omnichannel Customer Engagement

  • Leverage mobile to deliver an immersive retail experience, online and offline
  • Apply digital smarts to create an innovative and complementary store experience
  • Introduce app-exclusive content, virtual makeup try-on, augmented reality, and digital assistants for in-store services to build an omni-channel community

Speaker to be announced soon…

Panel Discussion Part 2: Current Online Fraud Trends and Strategies to Prevent Them

  • Authentication and antifraud technology merchants in Australia (or anywhere) can use to limit their risk when engaging in online commerce

Panel members: merchant, acquirer, scheme, gateway

2.15pm – 2.40pm

5 Proven Tactics to Boost Your Email Marketing Subscriptions

  • Boost results on every campaign with advanced personalization and segmentation strategies
  • Case studies on effective subscriber marketing campaigns
  • Advanced remarketing and opt-in design templates to deliver greater results


Leveraging Merchandising and Site Search to Drive Order Values Higher

  • Learn how search and personalization engines harness product data to target customer segments
  • Best practice site search techniques to shorten the path to purchase
  • Beyond the website: using search and customer data for precision campaigns and promotions


Debate Panel: Is Free Shipping Sustainable?

  • Discussion about the future of shipping promotion
  • Build shipping and logistics costs into the business model
  • Future of customer service: expectation vs profitability

Jordan Muir, Co-Founder and CIO, Aussie Farmers Direct

Jethro Marks, Founder, The Nile

Moderator: Jonathan Reeve

A BluePrint for Delivering the Omni-Channel Promise

  • Build and use a single customer profile to ensure consistency across channels
  • Display real-time store-by-store inventory information on your webstore
  • Engage your customers with personalised marketing

Michael Donath, Multichannel Manager, IKEA

Panel Discussion Part 1: Trends in Authentication: Biometrics, 3DS 2.0, Behavioural Biometrics, Multifactor Authentication

  • Establishing KYC authentication to reduce risk while minimizing impact at time of initial sign up sale
  • Effective strategies for monitoring transactions to determine riskiness throughout life cycle

Panel members:  acquirer, scheme, OEM/Vendor, gateway

2.45pm – 3.30pm

Afternoon Tea Break

3.30pm – 3.55pm

Using Holiday Shopping Events to Rocket Christmas Sales and Marketing

  • Overview of the key online shopping events available to retailers
  • Strategies and campaign tips to maximize your ROI
  • Scaling up to handle large spikes in traffic and sales

Speaker to be announced soon…

Optimizing The Checkout Experience to Minimize Cart Abandonment

  • Overview of key reasons for customer cart abandonment
  • Design optimisation tips for increased conversion
  • Tools and solutions for monitoring and minimizing cart abandonment – google analytics, follow up email

Wayne Baskin, Chief Technology Officer, Booktopia

Using Click and Collect to Drive Higher Customer Value

  • Leveraging benefits beyond pick up to drive loyalty and repeat purchase
  • Create a premium in-store customer experience via click and collect
  • Use customer data and feedback to optimise their experience

Brendan Gillen, Ecommerce Manager, PETstock

Debate Panel: Is the Future of Pure-Play Omni-Channel?

  • Close look at the sustainability of pure-play models
  • Why more and more online retailers are opening stores
  • Do you need a store or does the problem lie elsewhere

Speaker to be announced soon…

Moderator: Jonathan Reeve

Panel Discussion Part 2: Trends in Authentication: Biometrics, 3DS 2.0, Behavioural Biometrics, Multifactor Authentication

  • Best practices specific to issues and pain points for marketplace business models

Panel members:  acquirer, scheme, OEM/Vendor, gateway

4.00pm – 4.25pm

Affiliate Marketing 2.0

  • Inject some steroids into your digital marketing initiatives
  • Learn secret best practices for outperforming affiliate marketing benchmarks
  • Identify easy and cost-effective tactics to drive click-through and sales

Speaker to be announced soon…

Replatforming for Minimal Disruption and Maximum Results

  • Know when it’s time to upgrade systems and perform a design overhaul
  • Consider seamless transition to minimise disruption and maintain continuity of traffic and site links
  • Communicate front-end changes to your customers to drive extra traffic and conversions

Nicola Clement, Manager, Digital Experience and Channels, JetStar Airways 

How Tinyme built a compelling fulfilment proposition – thinking like the consumer

  • Recognising fulfilment as part of the brand experience
  • Matching fulfilment options to your customers expectations and customer-centric design
  • How Tinyme manages international made-to-order fulfilment from Australia

Ben Hare, Director & Chief Operating Officer, Tinyme

5 Tips to Match Your Omni-Channel Experience with Consumer Expectations

  • Understand shoppers omni-channel behaviours and expectations
  • Key tactics for ensuring your customer experience hits the mark
  • How to keep pace with changing customer demands

Angus MacDonald, General Manager Multichannel, Supercheap Auto

Panel Discussion: How to Evaluate Payments and Fraud Vendors for Your Business and Optimize Processing Costs

  • Learn how to optimize your payment costs
  • Discuss actionable strategies to control and optimize the cost of accepting online and mobile payments

Panel: acquirers and gateways

4.30pm – 5.00pm

GOLD PANEL: Reinvent Retail in The Age of The Consumer – Personalisation, Customisation, Experiential Retail

Speakers to be announced soon…

5.00pm - 5.30pm

Locknote Sponsored Session by Australia Post

Ben Franzi, General Manager eCommerce and International, Australia Post & StarTrack

5.30pm – 5.35pm

Closing Remarks by Conference Chair

5.30pm - 7.00pm

Networking Drinks in the Expo Hall

2017 Sponsors And Partners