Agenda Day 2

<<<VIEW AGENDA DAY ONE

Thursday 27th July 2017

8.30am - 8.35am

KEYNOTE ROOM - Parkside Ballroom, Level 2 - DAY TWO WELCOME

Grant Arnott, Publisher, Power Retail

8.35am - 9.00am

The Work Life Balancing Act

  • How the super-productive stay motivated & still make time to exercise, sleep and eat well
  • Help your team perform at their best, while also achieving happiness, good relationships, work enjoyment and a sense of community or team
  • What separates the super-productive from those who simply feel swamped

Mark Bunn, Speaker & best-selling Author

9.00am - 9.30am

INTERNATIONAL KEYNOTE: What Are Venture Capitalists Really Looking For And What Do you Need Investment For?

  • Technology trends and business models that excite VC the most: What did we see on Alibaba back in 2003 and today in Wish?
  • Understand the way VC anticipate how consumers discover, shop and buy
  • Special look at the Chinese market and why GGV invested in Alibaba

Robin Li, Vice President, GGV Capital
Moderator: Grant Arnott, Publisher, Power Retail

9.30am - 10.00am

The Evolving Storefront: The New Balance’s Story

  • Insights into how leading retailers across the region are doing in delivering seamless online vs offline shopping journeys
  • Leverage digital technology to deliver compelling omni-channel customer experiences
  • Combine the online shopping experience to deliver a seamless in-store service

Jonathan Clark, International Retail Director, New Balance
James Johnson, Regional Director Retail Practice, Salesforce Commerce Cloud

10.00am - 10.45am

Morning Tea, and Meet the Exhibitors

10.45am - 11.15am

INTERNATIONAL KEYNOTE: Key to Success: Creating a Mobile – First Mentality

  • Build an app using a framework based on customers insights
  • Test new concepts with your customers and use the results to influence your priorities
  • Design a personalised and user tested app to increase downloads, conversion rate and demand

Kyla Robinson, Senior Product Manager for Mobile Applications, Saks Fifth Avenue, Hudson’s Bay Company 

11.15am - 12.00pm

Thriving Amazon: Top Tips to Compete or Embrace With The Retail Giant

Mark Coulter, Co-Founder and CEO, Temple & Webster
Mirella Sago, General Manager, Styletread
Simon Clarkson, Managing Director Australia, ChannelAdvisor
Paul Kennedy, Chief Information Officer, GreenCross (PetBarn)
Moderator: Ben Gilbert, Retail Analyst, UBS

12.00pm - 1.00pm

Food for Thought in the Exhibition Hall

Advanced Marketing: Data, Loyalty and CRM

Sponsored by Emarsys - Level 3, Room 3.1

Mobile & Social Commerce

Sponsored by Shopgate - Level 3, Room 3.2

Cross-Border Expansion & Business Growth

Sponsored by Retail Directions - Level 3, Room 3.3

In-store Experience

Level 3, Room 3.4

1.00pm - 1.25pm

Evolving Towards a Revolution – Does Modern Marketing Scale?

  • How AI enables modern marketing to scale
  • Learn about the limits of what humans can do, how big data needs machines to efficiently process it, and the evolution of the role of the marketer
  • Understand the impact of this on the marketer, and the growth the organization experienced

Daniel Hagos, Regional Client Success Director – APAC, Emarsys

Remaining Competitive in the Age of Amazon 

  • Focus on retaining loyal customers to minimize revenue loss
  • Understand the vitality of strategy development to plan for your growth
  • Use mobile app as a value-added customer retention tool

Marc Biel, CEO, Shopgate

The Science & Sanity of Accelerated Growth

  • Options for Growth: Markets and verticals
  • The Map Is Not the Territory: The essential importance of intel
  • The Risks, the Journey, the winners, the losers and those caught in-between

Justin Cohen, Marketing Manager, Retail Directions

The Rise of the Retail Experience: Global Best Practice in Retail Design

 

  • Understanding changing consumer expectations
  • The rise of the experience centre
  • Technology as an enabler

Matt Newell, Executive Strategy Director, The General Store

 

 

1.30pm - 1.55pm

Using Marketing Automation and Analytics to Drive Profit Optimisation

  • Find the right solutions to make your campaign easier to implement and manage
  • Use marketing automation and analytics packages to combine and integrate your demand generation, lead generation
  • Deliver advanced analysis and sales intelligence

Mike Angell, General Manager, Culture Kings

 

The APP Conundrum - Do I Need One?

  • Responsive Website  Vs APP – Advantages and Disadvantages, including cost and ROI
  • Choosing a partner to build it or do it internally
  • Track consumer identity across devices

Jordan Muir, Chief Innovation Officer, Get Wines Direct
Moderator: Jonathan Reeve

Building and Growing a Sustainable Business Model

  • Overview and analysis of successful digital retail models
  • Future proof your business to ensure sustained success
  • Start –up fundraising and pitfall to avoid

Sean Senvirtne, CEO & Founder, MyDeal.com.au

Using Click and Collect to Drive Higher Customer Value

  • Leveraging benefits beyond pick up to drive loyalty and repeat purchase
  • Create a premium in-store customer experience via click and collect
  • Use customer data and feedback to optimise their experience

Adam Jones, General Manager, Home Clearance

2.00pm - 2.25pm

Unlocking The Hidden Profits in Your Data: Taking Analytics to a New Level

  • Leverage data and analytics to drive conversion
  • Use data-driven applications to drive consumer relevance and to improve bottom line results
  • Use customer insights to improve the shopping experience and deliver personalised content

Mike Halligan, E-commerce Designer, The 5th

Moderator: Jason Greenwood, eCommerce Manager, Health Post NZ

Embracing the Rise of Influencer Marketing and Social Discovery

  • Citizen marketing – Connect with your customers directly and influence their purchasing behavior
  • Facilitate influencers’ advocacy for your brand and customers’ need for social discovery
  • Understanding the ROI of social media and influencer marketing

Rachel Taylor, Marketing Manager, Supre

Leveraging International Marketing Opportunities - Special Focus on the Chinese Market

  • Sourcing and attracting customers from new market in the most efficient way
  • The importance of understanding the market you are entering and being clear of your objectives
  • Get traction with social media and search engine in international markets

Claire Pallot,  General Manager Multi-Channel, Amcal

From Digital To Physical: Put Products Into Your Customers Hands

  • Planning for expansion using physical outlets pop ups and other physical outlets
  • Apply digital smarts to create an innovative and complementary store experience
  • Collaborative and innovative example of customer digital engagement in-store

Gary Elphick, CEO & Founder, Disrupt Sports

2.30pm - 3.20pm

Afternoon Tea Break

3.20pm - 3.45pm

Creating and Implementing a Winning Customer Rewards Program

  • Create a database using eBay and grow customer retention with a small budget
  • Understand and analyse the driver and needs of your customer base
  • Adding real value beyond points to drive positive behaviours from customers

Jay Bonaretti, CEO, Amino Z

Use Social Media to Build an Honest and Open Relationship with Your Customers

  • Understand the various platforms and their audience, and use the one that feels the more authentic to your brand
  • Add social to your e-commerce offering and understand its ROI
  • 6 tips on being re-posted and build a loyal community

Elizabeth Abegg, Director, Spell Designs

Position Your Brand in a Global Market

  •  Create a brand presence online first and build on the anticipation
  • Build a community by tapping into love and passion
  • Lesson learnt and pitfall to avoid

Jane Hoban, Global Marketing Director, T2 Tea

Moderator: Prinitha Govender, Editor, Power Retail

Online to Offline: Leveraging WeChat to Attract Chinese Consumers to Shop In-Store

  • Learn how China’s digital ecosystem can help build a connection with a new segment, drive them into the store, and enrich their in-store experience
  • Discover ways to measure online to offline impact
  • What can Western brands learn from China’s vibrant digital ecosystem

Peter Mitchley-Hughes,  Executive General Manager Business Transformation, Myer

3.50pm - 4.15pm

Building and Nurturing a Community of Passionate Fans

  • Engage customers to be your de facto brand ambassadors
  • Encourage and incentivise positive word of mouth to build awareness
  • Breakdown of best practices and software tools to build digital communities

Melody & Cameron Townsend, Co-Founders & Directors, Active Creatures

Mobile Innovation and Optimisation Best Practice

  • M-Site Vs App Vs Responsive Design: what’s best
  • Keys to mobile usability and optimizing email sign up and conversion
  • Latest innovations and trends in mobile commerce

Dean Jones, CEO and Co-founder, GlamCorner

Local Vs Global – Tailor Your Website for Specific Regions

  • Understand your local market and tailor the experience to their custom
  • Centralise core content with local variances
  • Changing your marketing in each region to maximize results and engage the local audience

Paula Mitchell, General Manager eCommerce, General Pants

PANEL DISCUSSION: What’s the Future for Bricks & Mortar?

  • How will stores evolve from now to 2020
  • Who is disrupting and succeeding in reinventing the store experience
  • Is bricks and mortar sustainable without a digital strategy

Peter Ratcliffe, Head of Digital, Retail Apparel Group

Heath Tully, Ecommerce Director, The Body Shop

Kate Morris, Founder & CEO, Adore Beauty

Moderator: Jonathan Reeve

4.20pm - 4.50pm

Get Ready Now for Future of Retail

  • Special look into machine learning, AI, the internet of retail and conversational commerce, and what they can do for retail businesses
  • Understand how the future customer will interact with technologies and what they will want from you
  • How can the latest technologies in retail be used to compete with inbound international players

Matthew Ware, Head of Operations, First
Scott Thomson, Customer Solutions & Innovation APAC, Google

4.50pm - 5.00pm

Closing Remarks

6.30pm - 11.30pm

STARTRACK ORIAS, Grand Ballroom

2017 Sponsors And Partners