Agenda Day 2

<<<VIEW AGENDA DAY ONE

Thursday 27th July 2017

8.45am - 8.50am

Welcome and Opening Remarks by Conference Chair

8.55am - 9.20am

The Work Life Balancing Act

  • How the super-productive stay motivated & still make time to exercise, sleep and eat well
  • Help your team perform at their best, while also achieving happiness, good relationships, work enjoyment and a sense of community or team
  • What separates the super-productive from those who simply feel swamped

Mark Bunn, Speaker & best-selling Author

9.20am - 9.45am

INTERNATIONAL KEYNOTE: What Are Venture Capitalists Really Looking For And What Do you Need Investment For?

  • Technology trends and business models that excite VC the most: What did we see on Alibaba back in 2003 and today in Wish?
  • Understand the way VC anticipate how consumers discover, shop and buy
  • Special look at the Chinese market and why GGV invested in Alibaba

Robin Li, Vice President, GGV Capital

9.45am - 10.10am

Keynote Sponsor Session Presented by Salesforce Commerce Cloud

Speaker to be announced soon…

10.10am - 11.00am

Morning Tea, Meet the Exhibitors and Industry Catch Ups

11.00am - 11.30am

INTERNATIONAL KEYNOTE: Key to Success: Creating a Mobile – First Mentality

  • Build an app using a framework based on customers insights
  • Test new concepts with your customers and use the results to influence your priorities
  • Design a personalised and user tested app to increase downloads, conversion rate and demand

Kyla Robinson, Head of Mobile, Saks Fifth Avenue, Hudson’s Bay Company 

11.30am - 12.00pm

POWER TECHNOLOGY PANEL: Will Machine Learning and Artificial Intelligence Transform Retail?

Speakers to be announced soon…

12.00pm - 1.00pm

Food for Thought in the Exhibition Hall

Advanced Marketing: Data, Loyalty and CRM

Sponsored by Emarsys

Mobile & Social Commerce

Cross-Border Expansion & Business Growth

Sponsored by Retail Directions

In-store Experience

Online Fraud Summit

1.00pm - 1.25pm

Evolving Towards a Revolution – Does Modern Marketing Scale?

  • How AI enables modern marketing to scale
  • Learn about the limits of what humans can do, how big data needs machines to efficiently process it, and the evolution of the role of the marketer
  • Understand the impact of this on the marketer, and the growth the organization experienced

Daniel Hagos, Regional Client Success Director, Emarsys

The Ultimate Social and Mobile Action Plan

  • Link social and mobile for best customer engagement
  • Communications, competitions, reviews, videos, and poles that work
  • Blur the lines between marketing, content and advertising

Reserved for Conference Track Sponsor 

Globalisation – Go Global Without Forgetting Your Identity

  • Focus on community retail to tap into new markets
  • Build a strong local culture in your organization before making the overseas move
  • Listen locally and act globally

Reserved for Conference Track Sponsor 

In-Store Analytics: Leveraging Insights to Improve the Bottom Line

  • Understand your customers in-store behaviour
  • Leverage insights to improve in-store experiences
  • Create personas around in-store customers and build personalized marketing

Reserved for Conference Track Sponsor

Identifying and Preventing False Positives/Unnecessary Declines

  • Managing fraud tactics
  • Expert suggestions to measure false-positive rates
  • Strategies that reduce false positives by determining and resolving the reason for e cancellation

Speaker to be announced soon…

1.30pm - 1.55pm

Using Marketing Automation and Analytics to Drive Profit Optimisation

  • Find the right solutions to make your campaign easier to implement and manage
  • Use marketing automation and analytics packages to combine and integrate your demand generation, lead generation
  • Deliver advanced analysis and sales intelligence

Mike Angell, E-Commerce Director, Culture Kings

Take Cross-Device Marketing By The Horns

  • Align with customers’ behaviour and deliver value and relevance at every touchpoint
  • Track consumer identity across devices
  • Measure the effectiveness of your multi-screen campaign

David Malcolm, Co-Founder and Head of Marketing, Marley Spoon

Building and Growing a Sustainable Business Model

  • Overview and analysis of successful digital retail models
  • Future proof your business to ensure sustained success
  • Start –up fundraising and pitfall to avoid

Sean Senvirtne, CEO & Founder, MyDeal.com.au

Embracing Mobile In-Store To Tap into The Hyper-connected Generation

  • Turn mobile from enemies to friends with showroom stopping techniques
  • Create immersive mobile experience using apps, virtual reality, geo-targeting, beacons, etc
  • Capture greater lifetime value from customers by incentivizing mobile interaction

Speaker to be announced soon…

Intro to CNP Fraud – SMB Session

  • Overview for young e-commerce businesses
  • Keep up with the continuously changing and evolving based on several factors.
  • Learn from the challenges that other merchants are currently facing

Tom Abraham, Flora & Fauna

2.00pm - 2.25pm

Unlocking The Hidden Profits in Your Data: Taking Analytics to a New Level

  • Leverage data and analytics to drive conversion
  • Use data-driven applications to drive consumer relevance and to improve bottom line results
  • Use customer insights to improve the shopping experience and deliver personalised content

Mike Halligan, E-commerce Designer, The 5th

Embracing the Rise of Influencer Marketing and Social Discovery

  • Citizen marketing – Connect with your customers directly and influence their purchasing behavior
  • Facilitate influencers’ advocacy for your brand and customers’ need for social discovery
  • Understanding the ROI of social media and influencer marketing

Rachel Taylor, Marketing Manager, Supre

Leveraging International Marketing Opportunities - Special Focus on the Chinese Market

  • Sourcing and attracting customers from new market in the most efficient way
  • Use marketplaces to establish a brand presence and build sales
  • Get traction with social media and search engine in international markets

Claire Pallot,  General Manager Multi-Channel, Amcal

The Future of Payments in Store

  • Current trends in digital payments globally and locally
  • Break down the various payment options with pros and cons
  • Integrate a sustainable online/offline payment strategy

Speaker to be announced soon…

Panel Discussion Part 1: Affirmative Response: Practical Tips for Responding to Chargebacks

  • What chargebacks should you respond to?
  • How “compelling evidence” can tilt the field in your favour

Speaker to be announced soon…

2.30pm - 3.20pm

Afternoon Tea Break

3.20pm - 3.45pm

Creating and Implementing a Winning Customer Rewards Program

  • Create a database using eBay and grow customer retention with a small budget
  • Understand and analyse the driver and needs of your customer base
  • Adding real value beyond points to drive positive behaviours from customers

Jay Bonaretti, CEO, Amino Z

Use Social Media to Build an Honest and Open Relationship with Your Customers

  • Understand the various platforms and their audience, and use the one that feels the more authentic to your brand
  • Add social to your e-commerce offering and understand its ROI
  • 6 tips on being re-posted and build a loyal community

Elizabeth Abegg, Director, Spell Designs

Establishing Cross Border Supply Chain

  • Key considerations for building out international supply chain
  • Finding the right reputable suppliers
  • Logistics models and supply chain methods for cross border success

Speaker to be announced soon…

Building an Experiential Store with Digital Integration

  • Create your store as an extension of your digital presence
  • Understand the multi-functional experience consumers are seeking
  • Integrate in store technologies that speak to the connected consumer

Speaker to be announced soon…

Panel Discussion Part 2: Affirmative Response: Practical Tips for Responding to Chargebacks

  • Proven tactics to win chargebacksology

Speaker to be announced soon…

3.50pm - 4.15pm

Building and Nurturing a Community of Passionate Fans

  • Engage customers to be your de facto brand ambassadors
  • Encourage and incentivise positive word of mouth to build awareness
  • Breakdown of best practices and software tools to build digital communities

Melody & Cameron Townsend, Co-Founders & Directors, Active Creatures

Mobile Innovation and Optimisation Best Practice

  • M-Site Vs App Vs Responsive Design: what’s best
  • Keys to mobile usability and optimizing email sign up and conversion
  • Latest innovations and trends in mobile commerce

Dean Jones, CEO and Co-founder, GlamCorner

Local Vs Global – Tailor Your Website for Specific Regions

  • Understand your local market and tailor the experience to their custom
  • Centralise core content with local variances
  • Changing your marketing in each region to maximize results and engage the local audience

Paula Mitchell, General Manager eCommerce, General Pants

PANEL DISCUSSION: What’s the Future for Bricks & Mortar?

  • How will stores evolve from now to 2020
  • Who is disrupting and succeeding in reinventing the store experience
  • Is bricks and mortar sustainable without a digital strategy

Peter Ratcliffe, Head of Digital, Retail Apparel Group

Heath Tully, Ecommerce Director, The Body Shop

Moderator: Jonathan Reeve

Optimizing Recurring Payments for Subscription Businesses

  • The importance of reporting and data analysis in subscription billing and how metrics should be measured and tracked
  • Implementing authorization optimization strategies to increase sales and customer satisfaction
  • The challenges specific to subscription merchants and strategies that maximize recurring revenue

Speaker to be announced soon…

4.20pm - 4.50pm

International Keynote - Disrupt the Disruptors: Meet a Game Changer

  • Redefine ecommerce business models to build and grow your business
  • Innovate, collaborate, create strategic partnerships and build groundbreaking initiatives
  • Continuously reinvent yourself with experiential technologies

Speaker to be announced soon…

4.50pm - 5.00pm

Closing Remarks

6.30pm - 11.30pm

STARTRACK ORIAS, Grand Ballroom

2017 Sponsors And Partners