Agenda Day 2

Thursday 27th July 2017

9.00am - 9.10am

Welcome and Opening Remarks by Conference Chair

9.10am - 9.40am

INTERNATIONAL KEYNOTE: Key to Success: Creating a Mobile – First Mentality

  • Build an app using a framework based on customers insights
  • Test new concepts with your customers and use the results to influence your priorities
  • Design a personalised and user tested app to increase downloads, conversion rate and demand

Kyla Robinson, Head of Mobile, Saks Fifth Avenue, Hudson’s Bay Company

9.40am - 10.10am

Keynote Sponsor Session Presented by Salesforce Commerce Cloud

10.10am - 11.00am

Morning Tea, Meet the Exhibitors and Industry Catch Ups

11.00am - 11.30am

INTERNATIONAL KEYNOTE: Creating the Store of the Future – Integrate Technology to Enhance In-Store Experience

  • Understand when, how, and what customers want – stay on top of the game
  • Infuse ideas and innovation into your business with customer focused technologies – beacons, memory mirror and others
  • Use imagination as your only boundary to follow – allow to fail and learn from it

11.30am - 12.00pm

POWER TECHNOLOGY PANEL: Will Virtual and Augmented Reality Transform Retail

12.00pm - 1.00pm

Food for Thought in the Exhibition Hall

Advanced Marketing: Data, Loyalty and CRM

Mobile & Social Commerce

Supply Chain & Fulfilment

Omni-Channel Retailing

NEW! Retail Tech Deep Dive

1.00pm - 1.30pm

Using Marketing Automation and Analytics to Drive Profit Optimisation

  • Find the right solutions to make your campaign easier to implement and manage
  • Use marketing automation and analytics packages to combine and integrate your demand generation, lead generation
  • Deliver advanced analysis and sales intelligence

Embracing the Rise of Influencer Marketing and Social Discovery

  • Citizen marketing – Connect with your customers directly and influence their purchasing behavior
  • Facilitate influencers’ advocacy for your brand and customers’ need for social discovery
  • Understanding the ROI of social media and influencer marketing

Optimising Reverse Logistics for Greater Profits

  • Manage returns more effectively to improve efficiency and minimise costs
  • Turn your reverse logistics into a key customer value proposition without breaking the bank
  • Use returns as an opportunity for repeat purchases and increased customer loyalty

Delivering the Ultimate Last Mile Experience

  • Track delivery and communications with you customers
  • Best practices in packaging and presentation
  • Add marketing value to your delivery and encourage social sharing

Scaling Your Website For Maximum Performance

  • Optimising your website to improve page loads speed during peak periods
  • Common fault zones and solutions to prevent bottleneck
  • Tools for monitoring and improving site performance – Content Delivery Networks, Performance Monitoring Tools, Performance Improvement Tools

1.30pm - 2.00pm

Attribution: Establishing A Single Customer View

  • Collect the right data from the right channels on their customers
  • Integrate customer data to develop and improve customer insights
  • Use the data for better loyalty and retentions and to engage customers across channels

Take Cross-Device Marketing By The Horns

  • Align with customers’ behaviour and deliver value and relevance at every touchpoint
  • Track consumer identity across devices
  • Measure the effectiveness of your multi-screen campaign

Managing Inventory and Demand Forecasting

  • Use the most effective method to calculate your safety stock levels
  • Have regular visibility into excess and obsolete stock to identify action plans for selling off or reducing this inventory
  • Increase revenue with more accurate forecasts and reduced out-of-stock incidents

Omni-Channel Global Best Practices – International View

  • In depth analysis of the DNA of a good omni-channel retailer
  • Case studies on leading omni-channel retailers from US and UK
  • How to adapt international best practices to your business

Integrating New Technology Into Your Business to Accelerate Growth

  • Understand the retail technology landscape and trends
  • Build a strong and sustainable technology ecosystem
  • Conquer the challenges of adapting legacy systems to new technologies

2.00pm - 2.30pm

Unlocking The Hidden Profits in Your Data: Taking Analytics to a New Level

  • Leverage data and analytics to drive conversion
  • Use data-driven applications to drive consumer relevance and to improve bottom line results
  • Use customer insights to improve the shopping experience and deliver personalised content

The Ultimate Social and Mobile Action Plan

  • Link social and mobile for best customer engagement
  • Communications, competitions, reviews, videos, and poles that work
  • Blur the lines between marketing, content and advertising

Debate Panel: Is Free Shipping Sustainable?

  • Discussion about the future of shipping promotion
  • Build shipping and logistics costs into the business model
  • Future of customer service: expectation vs profitability

A BluePrint for Delivering the Omni-Channel Promise

  • Build and use a single customer profile to ensure consistency across channels
  • Display real-time store-by-store inventory information on your webstore
  • Engage your customers with personalised marketing

Ground Zero: Demystifying Retail Technology for Start Ups

  • Define and explain the key technologies required for online retail success
  • Understand which technology applies to your business and how/when to implement it
  • Avoid being ripped off and learn how to build relationships with key suppliers

2.30pm - 3.20pm

Afternoon Tea Break

3.20pm - 3.50pm

Creating and Implementing a Winning Customer Rewards Program

  • Understand and analyse the driver and needs of your customer base
  • Adding real value beyond points to drive positive behaviours from customers
  • Leverage brand partnerships to create a richer and broader experience

Finding a Way Through the Social Apps Jungle

  • Understand the various channels and their audience and behaviours
  • Learn how to adapt relevant channels to your customer type
  • Hot trends in social commerce and how to take advantage

Using Click and Collect to Drive Higher Customer Value

  • Leveraging benefits beyond pick up to drive loyalty and repeat purchase
  • Create a premium in-store customer experience via click and collect
  • Use customer data and feedback to optimise their experience

Debate Panel: Is the Future of Pure-Play Omni-Channel?

  • Close look at the sustainability of pure-play models
  • Why more and more online retailers are opening stores
  • Do you need a store or does the problem lie elsewhere

Supply Chain Technologies That Will Boost Your Bottom Line

  • Innovation in warehouse automation and pick and pack solutions, incl robots and wearable technology
  • Leverage the cloud and software to globalize and optimize your supply chain
  • Technologies to seamlessly integrate your supply chain with customer front end

3.50pm - 4.20pm

Building and Nurturing a Community of Passionate Fans

  • Engage customers to be your de facto brand ambassadors
  • Encourage and incentivise positive word of mouth to build awareness
  • Breakdown of best practices and software tools to build digital communities

Mobile Innovation and Optimisation Best Practice

  • M-Site Vs App Vs Responsive Design: what’s best
  • Keys to mobile usability and optimizing email sign up and conversion
  • Latest innovations and trends in mobile commerce

Creating a Lean and Profitable Retail Supply Chain

  • Understand where you can remove hidden costs and unlock profit
  • Develop a scalable supply chain model that allows profitable growth
  • Combine supply chain, last mile and customer service for cross channel success

5 Tips to Match Your Omni-Channel Experience with Consumer Expectations

  • Understand shoppers omni-channel behaviours and expectations
  • Key tactics for ensuring your customer experience hits the mark
  • How to keep pace with changing customer demands

Replatforming for Minimal Disruption and Maximum Results

  • Know when it’s time to upgrade systems and perform a design overhaul
  • Consider seamless transition to minimise disruption and maintain continuity of traffic and site links
  • Communicate front-end changes to your customers to drive extra traffic and conversions

4.20pm - 4.50pm

International Keynote - Disrupt the Disruptors: Meet a Game Changer

  • Redefine ecommerce business models to build and grow your business
  • Innovate, collaborate, create strategic partnerships and build groundbreaking initiatives
  • Continuously reinvent yourself with experiential technologies

Speaker to be announced soon

4.50pm - 5.00pm

Closing Remarks

6.30pm - 11.30pm

STARTRACK ORIAS, Grand Ballroom

2017 Sponsors And Partners