Sydney Agenda 2018 Day 2

Thursday 26th July 2018

9.00am – 9.05am

Welcome and Opening Remarks by Conference Chair - Parkside Ballroom – Level 2 - DAY TWO WELCOME

9.05am – 9.35am

Keynote: Interview with The Iconic

How Customer Experiences Builds a Foundation of Growth

  • How to embed the customer at the center of your business
  • Mastering delivery fulfillment
  • Customers and Volume; biggest challenges to overcome

Speaker: Anna Lee, Chief Operating Officer, The Iconic

9.35am – 10.05am

Salesforce Keynote: Key Pillars of the Future of Shopping

Speakers: James Johnson, Regional Director Customer Success & Retail Practise, Salesforce
Brendan Sweeney, Group General Manager Ecommerce, Cotton On

10.05am-10.35am

Panel Discussion: Disruptive Technologies Panel

This panel will address the changes in how consumers discover, shop and buy , addressing the next generation of commerce both in stores and online.

Panellists:

Australia Post
John Menagh, Commerce Solution Specialist, Sitecore

10.35-10.40am

Fiji Competition Winner Drawn

10.40am – 11.20am

Morning Tea & Networking

11.20am – 11.50am

International Keynote: Making It Personal: How Under Armour Icon Changed the Customisation Game

  • How technology has enabled UA ICON to take a more personal approach to product customization
  • Unique opportunities to engage with the consumer
  • Advantages and challenges of starting a customisation business within an established brand

Speaker: Lindsay Sturman, Director of Product Customisation, Under Armour Icon

11.50am – 12.20pm

Keynote: Omni-Channel Transformation: Myer’s Journey to Growing Their Online Presence

  • Learnings from Myer’s online journey
  • Leveraging stores to grow online business
  • Insights into the Myer Market
  • Improving MYER one through better use of customer data and improved commercial partnerships

Speaker: Mark Cripsey, COO, Myer

This keynote will be followed by a provocative fireside chat with John Winning, CEO of Winning Group, discussing:

  • The role of the physical store
  • Leadership for adversity
  • Skill sets of the future CEO of a multi-channel business

Speaker: John Winning, CEO, Winning Group

12:20-1.00pm

Keynote Session: The Marketplace Advantage

  • Strategic considerations for retailers selling on marketplaces
  • Global expansion opportunities through marketplaces
  • The relationship between brand / retailers and marketplaces
  • Metrics around success of retailers selling on marketplaces

Panellists:

Kristian Haigh, Senior Director B2C & Advertising, eBay
Nati Harpaz, CEO, Catch Group
Fabio Bertola, Country Leader, Amazon Marketplace Australia

1.00pm – 2.00pm

Food for Thought in the Exhibition Hall

Advanced Marketing : Data, Loyalty and CRM

Sponsored by Emarsys - Track : Level 3, Room 3.1

Future Shopping Experiences

Sponsored by Shopify Plus - Track 2: Level 3, Room 3.2

Cross-Border Expansion & Business Growth

Track 3: Level 3, Room 3.3

Technology Innovation

Track 4: Level 3, Room 3.4

2.00pm – 2.25pm

Human Driven Personalisation Doesn’t Scale

• Learn why and how City Beach moved beyond the human capacity to scale personalisation
• Data science, machine learning, and AI
• Explore the transformation affects it will have on the marketer’s role
• See live examples of machines scaling personalisation
• Learn why humans make machines better, not the other way around

Speakers:

Daniel Hagos, Regional Client Success Director, Emarsys
Michael Doyle, Head of Marketing, City Beach

Reserved for Shopify

Reserved for track sponsor

Staying Competitive in the New Era of Voice

  • The Age of Ask
  • Voice Experience (VX) and its importance the strategy and future development of brands
  • How to offer usable and simple experiences to stay ahead of your competitors

Speaker: Reserved for track sponsor

2.30pm – 2.55pm

Gaining Power Through Personalising Data

  • Analysing customer metrics and how they contribute to sales outcomes
  • Conducting ‘closed-loop’ marketing
  • How to dynamically act on customer life events as they happen
  • AI-based marketing automation technologies

Cameron Littlewood, Digital Campaign Manager, Nestle

The Future Social Obsessed Buyer

  • Millennial marketing strategies
  • Understanding the buying power of the millennial consumer
  • Understanding the behaviors of the millennial consumer

Speakers: Jane Lu, Founder and CEO, Showpo

Alyce Tran, Co-Founder, The Daily Edited

 

Round Table Discussion Social Responsibility in New Retail

  • Reducing the environmental impact of retail products
  • The role and expectations of consumers
  • The shift in the Australian landscape for online businesses
  • Building a business of purpose
  • Responsibility of transparency

Moderator:

Jeremy Meltzer, Founder & Director, i=Change

Panellists:

Jacquie Fegent-McGeachie, Global Director – Sustainability & Corporate Social Responsibility, Kimberly-Clark Corporation
Jaana Quaintance-James, Head of Sustainability & Ethical Sourcing, The Iconic
Melinda Tually, Ethical Sourcing Manager, David Jones & Director, Ndless: The New Normal
Anna-Louise, Founder, Farm to Hanger

What Blockchain Means for the Future of Digital Marketing

  • How bitcoin will change customer experience
  • How blockchain can provide transparency and accountability online
  • Using blockchain to show your customers who you are selling data to

Speaker: Sarah Razek, Head of Marketing, Bitcoin.com.au

2.55pm – 3:55

AFTERNOON TEA BREAK

3.55pm – 4.25pm

From Cuddle Hormones to Testosterone Levels: What Drives the Decision Making of Your Customers?

  • Using neuroscience to build effective strategy
  • Neuroscience insights into personality types and their choices
  • How to apply emotional shortcuts into the brain for marketing, communication, conversion success

Speaker: Katharina Kuehn, Chief Strategy Officer, Winning Group

Winning Over the Tech Savvy Customer

  • Integrating valuable data to remain competitive
  • How API-led connectivity enables omnichannel retailing
  • Capturing your customer anytime, anywhere

Shhhsilk.com Case Study How to Gain Global Reach; The way to a Kardashian's Heart

  • Achieving international celebrity endorsements
  • Gaining interest from global media outlets
  • Tips to manufacture efficiently in China

Speaker: Olivia Carr, Founder & CEO, Shhhsilk.com

Chatbots Are The Future; Get on It

  • How to implement chatbots to engage customers and improve service scalability
  • Global trends in chatbot, market share and technology
  • Traps to avoid

Speaker: Kelly Slessor, CEO & Co Founder, Shop You

4.30pm – 5.00pm

Panel discussion: Maintaining Customer Loyalty During Changing Consumer Preferences

  • Creating an integrated customer engagement program providing consistent experiences across chanells
  • Delivering a unique and consistent experience to maintain brand loyalty
  • Personalising experiences to build brand loyalty amid changes in consumer preferences
  • Blending the onshore and offshore team to maximize customer engagement through live chat

Panellists:

Alexandra Raymond, Customer Services Manager, Adore Beauty
Amanda Green, eCommerce Director, L’Oréal
Rhian Allen, Owner & Founder, The Healthy Mummy

Fireside Chat: Embracing the Rise of Collaborative Consumption

  • Collaboration opportunities between retailers
  • Implementing a sharing economy concept in online retail considering logistical factors and consumer preferences
  • Opportunities and challenges for tech industry in Australia
  • How a sharing economy is shaping a new way of transactions built on trust and reputation

Panellists:

Paul Keen, CTO, Airtasker
Levi Aron, Country Manager, Deliveroo
Panellist TBC

Attracting and Developing International Customers

  • Prioritising delivery, returns, tracking and world-class customer care
  • Localising content internationally
  • Using customer preference information to tailor content
  • Brand transparency

How Ikea Created New Shopping Experiences Across Channels

  • How to redefine the shopping experience through AR
  • Solving a customer experience problem through virtual commerce
  • Using tech to create a seamless customer experience
  • The future of blending “bricks & mortar” with Ecommerce

Speaker: Michael Donath, Multichannel Manager, Ikea

6.30pm – 11.30pm

Australia Post ORIAS, Grand Ballroom

Find out more about the Australia Post Online Retail Industry Awards (ORIAS) here.

Sponsors And Partners