Sydney Agenda 2018 Day 2

Thursday 26th July 2018

9.00am – 9.05am

Welcome and Opening Remarks by Conference Chair - Parkside Ballroom – Level 2 - DAY TWO WELCOME

9.05am – 9.35am

Keynote: Interview with The Iconic

How Customer Experiences Builds a Foundation of Growth

  • How to embed the customer at the center of your business
  • Mastering delivery fulfillment
  • Customers and Volume; biggest challenges to overcome


Anna Lee, Chief Operating Officer, The Iconic
Paul Greenberg, Founder, NORA 

9.35am – 10.05am

Salesforce Transforming Shopping in the Age of AI and Mobility

Every month, more than 500 million active users engage with digital shopping experiences powered by Salesforce. Learn how Trailblazers like Cotton On are leveraging mobile, loyalty, personalisation, and giving back to deliver compelling customer experiences.

James Johnson, Regional Director Customer Success & Retail Practise, Salesforce

Brendan Sweeney, Group General Manager Ecommerce, Cotton On


Panel Discussion: Disruptive Technologies Panel

This panel will address the changes in how consumers discover, shop and buy , addressing the next generation of commerce both in stores and online.

Alita Harvey Rodriguez, Managing Director, Milk It Academy

Shane Lenton, CIO, Cue Clothing
Rebecca Burrows, General Manager Segment Development and Marketing, Australia Post

John Menagh, Commerce Solution Specialist, Sitecore


Fiji Competition Winner Drawn

10.40am – 11.20am

Morning Tea & Networking

11.20am – 11.50am

International Keynote: Making It Personal: How Under Armour Icon Changed the Customisation Game

  • How technology has enabled UA ICON to take a more personal approach to product customization
  • Unique opportunities to engage with the consumer
  • Advantages and challenges of starting a customisation business within an established brand

Speaker: Lindsay Sturman, Director of Product Customisation, Under Armour Icon

11.50am – 12.20pm

Keynote: Omni-Channel Transformation: Myer’s Journey to Growing Their Online Presence

  • Learnings from Myer’s online journey
  • Leveraging stores to grow online business
  • Insights into the Myer Market
  • Improving MYER one through better use of customer data and improved commercial partnerships

Speaker: Robbie Tutt, GM Omni Channel, Myer

This keynote will be followed by a provocative fireside chat with John Winning, CEO of Winning Group, discussing:

  • The role of the physical store
  • Leadership for adversity
  • Skill sets of the future CEO of a multi-channel business

Speaker: John Winning, CEO, Winning Group


1:1 Fireside Chat: The Marketplace Advantage

  • Strategic considerations for retailers selling on marketplaces
  • Global expansion opportunities through marketplaces
  • The relationship between brand / retailers and marketplaces
  • Metrics around success of retailers selling on marketplaces

Rachel Kelly, Advisory Board Member, Online Retailer


Kristian Haigh, Senior Director B2C & Advertising, eBay
Nati Harpaz, CEO, Catch Group
Fabio Bertola, Country Leader, Amazon Marketplace Australia

1.00pm – 2.00pm

Food for Thought in the Exhibition Hall

Advanced Marketing : Data, Loyalty and CRM (Sponsored by Emarsys, Chaired by Heath Barlow)

Track : Level 3, Room 3.1

Future Shopping Experiences (Sponsored by Shopify Plus, Chaired by Hana Abaza )

Track 2: Level 3, Room 3.2

Cross-Border Expansion & Business Growth

Track 3: Level 3, Room 3.3

Technology Innovation, Chaired by Kristen Kore, Co Founder, Designerex

Track 4: Level 3, Room 3.4

2.00pm – 2.25pm

Human Driven Personalisation Doesn’t Scale

• Learn why and how City Beach moved beyond the human capacity to scale personalisation
• Data science, machine learning, and AI
• Explore the transformation affects it will have on the marketer’s role
• See live examples of machines scaling personalisation
• Learn why humans make machines better, not the other way around


Daniel Hagos, Regional Client Success Director, Emarsys
Michael Doyle, Head of Marketing, City Beach

3 Key Trends Shaping the Future of Commerce

Your customers are ready for the future of commerce. Are you? Consumer behaviour is rapidly shifting with new technologies, a global landscape, and emerging channels. In this session, we’ll uncover three trends that are reshaping the industry. Learn how leading brands like Culture Kings and KOOKAI are innovating through automation, payment experiences, social media and creatively going direct to consumers.


Libby Spiteri, Ecommerce Manager, KOOKAÏ
Mike Angell, COO, Culture Kings
Hana Abaza, Head of Marketing, Shopify Plus

Cross-Border Trading: Entering China Through Alibaba's Ecosystem

Speaker: James Hudson, Director Cooperate Affairs and Marketing, Alibaba

Staying Competitive in the New Era of Voice

  • The Age of Ask
  • Voice Experience (VX) and its importance the strategy and future development of brands
  • How to offer usable and simple experiences to stay ahead of your competitors

Speaker: Marta Bonzanini, Head of Australia/New Zealand, Smartly

2.30pm – 2.55pm

Gaining Power Through Personalising Data

  • Analysing customer metrics and how they contribute to sales outcomes
  • Conducting ‘closed-loop’ marketing
  • How to dynamically act on customer life events as they happen
  • AI-based marketing automation technologies

Cameron Littlewood, Digital Campaign Manager, Nestle

Fireside Chat: The Future Social Obsessed Buyer

  • Millennial marketing strategies
  • Understanding the buying power of the millennial consumer
  • Understanding the behaviors of the millennial consumer

Laura Doonin, GM of Digital, Pharmacy 4 Less

Jane Lu, Founder and CEO, Showpo
Alyce Tran, Co-Founder, The Daily Edited


Round Table Discussion: Social Responsibility in New Retail

  • Reducing the environmental impact of retail products
  • The role and expectations of consumers
  • The shift in the Australian landscape for online businesses
  • Building a business of purpose
  • Responsibility of transparency


Jeremy Meltzer, Founder & Director, i=Change


Jacquie Fegent-McGeachie, Global Director – Sustainability & Corporate Social Responsibility, Kimberly-Clark Corporation
Jaana Quaintance-James, Head of Sustainability & Ethical Sourcing, The Iconic
Melinda Tually, Director, Ndless: The New Normal
Anna-Louise Howard, Founder, Farm to Hanger

UX Excellence in a Mobile First Environment

  • Creating technologies around app and mobile first consumers
  • Tips and tricks to tapping into emotion to continue to delight your customer
  • Adapting to changes caused by competition and aligning your strategy to keep up with demands

Speaker: Levi Aron, Country Manager, Deliveroo

2.55pm – 3:55


3.55pm – 4.25pm

From Cuddle Hormones to Testosterone Levels: What Drives the Decision Making of Your Customers?

  • Using neuroscience to build effective strategy
  • Neuroscience insights into personality types and their choices
  • How to apply emotional shortcuts into the brain for marketing, communication, conversion success

Speaker: Katharina Kuehn, Chief Strategy Officer, Winning Group

Panel: Inventing New Rules in an Established Industry

  • Digitising in store
  • Optimising in store to cater to international shoppers through implementing options such as Alipay and WeChat Pay
  • Providing transparency across all channels through unified commerce
    • Innovation and human interaction


Nick Cherrier, GM Ditial Commercialisation, News Corp


Kate Langford, GM Digital, Big W
Laura Doonin, GM of Digital, Pharmacy 4 Less
Shane Lenton, CIO, Cue Clothing Case Study How to Gain Global Reach; The way to a Kardashian's Heart

  • Achieving international celebrity endorsements
  • Gaining interest from global media outlets
  • Tips to manufacture efficiently in China

Speaker: Olivia Carr, Founder & CEO,

The Impact of the Sharing Economy on Today’s Fashion Consumer’

Kirsten Kore, Co-Founder, Designerex

4.30pm – 5.00pm

Panel discussion: Maintaining Customer Loyalty During Changing Consumer Preferences

  • Creating an integrated customer engagement program providing consistent experiences across chanells
  • Delivering a unique and consistent experience to maintain brand loyalty
  • Personalising experiences to build brand loyalty amid changes in consumer preferences
  • Blending the onshore and offshore team to maximize customer engagement through live chat

Kelly Stickel, Founder & CEO, Remodista

Alexandra Raymond, Customer Services Manager, Adore Beauty
Amanda Green, eCommerce Director, L’Oréal
Rhian Allen, Owner & Founder, The Healthy Mummy

Fireside Chat: Embracing the Rise of Collaborative Consumption

  • Collaboration opportunities between retailers
  • Implementing a sharing economy concept in online retail considering logistical factors and consumer preferences
  • Opportunities and challenges for tech industry in Australia
  • How a sharing economy is shaping a new way of transactions built on trust and reputation


Jennifer Flynn, VP of Product, Airtasker
Levi Aron, Country Manager, Deliveroo

The Ease of Transacting; Global Payment Options

  • Exploring global payment trends
  • Understanding the various global payments options for corporates
  • The latest in global payments Innovation

Speaker: Pete Kooner, Vice President, Head of Core Cash Product, Treasury Services, Australia & New Zealand, J.P. Morgan

International Fireside Chat: Building Customisation Into Your Business Strategy


Michael Fox, CEO & Co-Founder, Shoes of Prey
Lindsay Sturman, Director of Product Customisation, Under Armour Icon

6.30pm – 11.30pm

Australia Post ORIAS, Grand Ballroom

Find out more about the Australia Post Online Retail Industry Awards (ORIAS) here.

Sponsors And Partners