Sydney Agenda 2018 Day 1

Wednesday 25th July 2018

9.00am – 9.10am

Welcome by Alice Kuepper, Event Director, Online Retailer & Grant Arnott, Publisher, Power Retail

Parkside Ballroom – Level 2

9.10am – 9.40am

Australia Post Opening Keynote Session


Gary Starr, Executive General Manager, Business and Government, Australia Post
Ruslan Kogan, CEO,


9.40am – 10.20am

International Keynote: Reinventing Traditional Business Models – The Evolution of Netflix

  • Learn how Netflix was established and was able to preserve a culture of innovation throughout the years
  • The challenges that no one knew about
  • The evolution of how Netflix disrupted its own business model by moving away from manual processes and using data
  • How Netflix uses AI to personalise experiences and develop new products

Speaker: Mitch Lowe, Co-Founding Executive, Netflix

Mitch Lowe’s keynote will be followed by a dynamic fireside chat discussing:

  • The rise of the subscription based model including the conception of Mitch’s new business venture, Movie Pass
  • The future of online retailing and the challenges going forward

Interviewer: Grant Arnott, Publisher, Power Retail

10.20am– 11.10am


11.10am – 11.40pm

International Keynote: Global Tech Investments: A VC’s Perspective

  • An overview of the key global tech investments trends within the value chain of retail, supply chain and logistics
  • Gain a clear vision of the role that tech startups play in shaping the retail industry of the future
  • Key Investment areas to look out for

Speaker: Janie Yu, Partner, Fung Capital


International Keynote with Consumer Shopping Behaviour Expert: Winning in the Digital Economy

• Principles of the digital economy and what this means for customer behavior
• The evolution of location as a cornerstone of retail
• A practical framework on how to win in the digital economy (with examples from my investments, bonobos, Harry’s, Warby and many others)

Speaker: David Bell, Xinmei Zhang & Yongge Dai Professor, Professor of Marketing, The Wharton School


Food for Thought in the Exhibition Hall

Advanced Site Optimisation & Conversion (Sponsored by First, Chaired by Matt Ware)

Track 1: Level 3, Room 3.1 & 3.2

Selling On Marketplaces (Sponsored by ChannelAdvisor, Chaired by Simon Clarkson)

Track 2: Level 3, Room 3.9

Advanced Marketing & Customer Acquisition (Sponsored by Adroll, Chaired by Jean-Christophe Mignon)

Track 3: Level 3, Room 3.3

Omni-Channel Retailing (Sponsored by eStar, Chaired by Andrew Buxton)

Track 4: Level 3, Room 3.4

Payments and Cyber Security (Sponsored by eWAY, Chaired by David Howgate)

Track 5: Level 3: Room 3.5

1.00pm – 1.25pm

Why and How to Best Understand Your Audience

• What is the commercial benefit of spending time isolating and understanding our audiences?
• Using our understanding of audience and conversion optimisation as an enterprise risk management tool
• How we use machine learning to understand audiences

Speaker: Stefan Poninghaus, Digital Data Scientist, First

Selling on Marketplaces: How Marketplaces Have Changed the Face of Retail and How to Leverage this Opportunity


  • eBay Plus, Catch, Amazon and more- What’s new and what’s next?
  • Prime and FBA- What this means for consumers and retailers
  • What we can learn from the overseas marketplace experience
  • How marketplaces have changed the way your consumer shops
  • Practical tips to ensure your ecommerce strategy can leverage marketplace growth

Speaker: Simon Clarkson, ChannelAdvisor’s Managing Director, ChannelAdvisor

Creating True Business Impact with Social Media in 2018

  • Creating True Business Impact with Social Media in 2018
  • Evolving social media trends and what this means for advertisers in 2018
  • Practical tools and examples to aid you creating meaningful social media campaigns by integrating both organic and paid strategies

Speaker: Lauren Ferrucci, Solutions Manager, APAC, AdRoll

Unified Commerce is Here and It’s Beyond the Omni-Channel Promise

  • Omni-channel has been surpassed, what does that mean for you?
  • What do consumers really want in a modern buying journey?
  • Omni-channel vs. unified commerce, what’s the difference?
  • Why true unified commerce is the game changer for retailers.


Andrew Buxton ,CEO eStar
Matt Neale, CTO eStar

Payments and Cyber Security; Tips and Trends

• Expand your online business globally by using analytics tools to stop fraud in realtime
• Engaging every level of the business to prevent fraud
• Latest payment fraud insights and tools to secure your website

Speaker: Stuart McFarland, Program Manager, eWAY

1.30pm – 1.55pm

Live Website Review Session

Take this opportunity to have your website reviewed by an expert and ask all questions needed to optimise your online presence


Wayne Baskin, Deputy CEO, Chief Technology Officer, Booktopia
Nathan Huppatz, Co-Founder,
Jason Kencevski, CEO, Speedmaster
Jim Stewart, Owner, Stewart Media


Maintaining your Brand Position Whilst Leveraging Marketplaces

  • Adapting your digital content and products to differentiate yourself in the market
  • Managing consistency of brand image throughout various e-commerce platforms
  • Understanding marketplace customers and adapting your offerings


Joy Leaper, Co-Founder, Sun Bear Sunscreen
Jackson Moss, Business Director, Sun Bear Sunscreen

Bridging the Gap Between Customer Expectation and Customer Experience

  • How to use data and technology to break through to customers
  • Finding the 1% that separates you from your competitors
  • Developing new markets and personalising your brand to appeal to new audiences

Speaker: John Stuckey, Founder, Mobile Digital

Delighting Customers Through Physical Touch Points

  • Building meaningful connections through personalised experiences
  • Cultivating one-on-one interactions in a pure-player environment
  • Experiential retail; how to innovate your products

Speaker: Phoebe Yu, CEO, Ettitude

Get to Know your Fraudster : Live Hack Demonstration

Speaker: Christian Heinrich, Ethical Hacker

2.00pm – 2.25pm

Live Website Review Session

Take this opportunity to have your website reviewed by an expert and ask all questions needed to optimise your online presence


Wayne Baskin, Deputy CEO, Chief Technology Officer, Booktopia
Nathan Huppatz, Co-Founder,
Jason Kencevski, CEO, Speedmaster
Jim Stewart, Owner, Stewart Media

The Future of Marketplaces for Ecommerce

  • How a marketplace strategy has allowed Myer to offer greater range without holding more stock
  • Jayco’s marketplace journey; discovering new revenue streams and creating a community for its customers.
  • How GoSeeAustralia rejuvenated its online platform to unite a fragmented buyer-seller landscape

Jason Wyatt, Managing Director & Co-Founder, Marketplacer

Transforming Business Tech While Keeping the Lights On

  • Navigating tech debt and legacy systems from 17 years of business growth. From an entrepreneurial vision to a multi-million dollar customer-obsessed business
  •  Introducing marketing AI to ecommerce, to deliver improved customer experience and drive acquisition
  • Ideas, strategy and challenges in moving from a single site to a cohesive global platform, for scale
  • Not tech for tech’s sake – choosing the right technology solutions to deliver smart commercial outcomes

Speaker: Brett Raven, CIO, Big Red Group

Machine Learning: The Changing Face of Customer Experience

  • Learn about key shift in consumer expectations in the Australia retail market
  • Understand how to unify your data to understand and influence your customers
  • Leverage technology to connect with the right customer at the right moment and drive action
  • Discover how machine learning can transform your marketing, workforce, supply chain and partner operations

Speaker: Renee Gamble, Industry Leader Retail, Tech, Telco & Energy, Google

Industry Fraud Trends and Fraud Prevention Initiatives

• Industry Fraud Statistics
• Global fraud prevention activities
• Australian cross industry collaboration to reduce online fraud

Lucy Anderson, Head of Payments Innovation, Australian Payments Network


2.25pm – 3.15pm

Afternoon Tea Break

3.15pm – 3.40pm

Chatbots Are The Future; Get on It

  • How to implement chatbots to engage customers and improve service scalability
  • Global trends in chatbot, market share and technology
  • Traps to avoid

Speaker: Kelly Slessor, CEO & Co Founder, Shop You

Maximising the Use of Marketplaces in your Online Strategy

• Identifying what marketplaces will suit your business
• Understanding the challenges, and how to solve them
• Exploring all available payment options
• Best available automation tools and how to utilize them
• Top tips to ensure a smooth journey

Speaker: Nathan Huppatz, Co Founder,

Fireside Chat: Staying Profitable in a Competitive Market

  • Creating a company culture that fosters innovation and enables staff retention
  • Scaling through social media and SEO
  • Understanding customer needs to go beyond satisfaction

Sandradee Makejev, Founder & Director, St Frock
Sarah Timmerman, Director, Beginning Boutique

Best Practice in Cross Channel Logistics

  • Integrating online and offline inventory
  • Integrated shopping cart, inventory and payments platform

Speaker: Adrian Mckenzie, Senior Manager of Ecommerce, EB Games

Click Frenzy Case Study : Beware the Cheats; How Proxys and Bots are Used to Squeeze Out Customers

  • Insights on how bots are used to disrupt shopping carts and swipe sale items
  • Your rights and how to prevent bots from cheating other customers

Speaker: Grant Arnott, Co-Founder, Click Frenzy

3.45pm – 4.20pm

Panel Discussion: Managing Expectations of your Future Customer; Millennials and Customer Experience


Tess Bennett, Editor, Which-50


Sean Hatter, Head of Marketing, UPS
Rachel Kelly, Head of Marketing and Sales, Afterpay
Murdo Wallace, Head of Operations, dotmailer

4.20pm – 4.55pm

Keynote Session AI – The Good, the Bad and the Ugly

• Do you really need AI to save your business?
• Should you worry whether your job is at risk?
• How to manage AI to gain an edge on your competitors

Speaker: Andrew Gorecki, Managing Director, Retail Directions

4.55pm – 5.00pm

Wrap up of Day One by Seko Logistics

5.00pm – 7.00pm

Business At The Bar Networking Drinks (Sponsored by Seko Omni-Channel Logistics)

Sponsors And Partners