Sydney Agenda 2018 Day 1

Wednesday 25th July 2018

9.00am – 9.10am

Welcome by Alice Kuepper, Event Director, Online Retailer & Grant Arnott, Publisher, Power Retail

Parkside Ballroom – Level 2

9.10am – 9.40am

Australia Post Opening Keynote Session

Speakers:

Gary Starr, Executive General Manager, Business and Government, Australia Post
Ruslan Kogan, CEO, Kogan.com

 

9.40am – 10.20am

International Keynote: Reinventing Traditional Business Models – The Evolution of Netflix

  • Learn how Netflix was established and was able to preserve a culture of innovation throughout the years
  • The challenges that no one knew about
  • The evolution of how Netflix disrupted its own business model by moving away from manual processes and using data
  • How Netflix uses AI to personalise experiences and develop new products

Speaker: Mitch Lowe, Co-Founding Executive, Netflix

Mitch Lowe’s keynote will be followed by a dynamic fireside chat discussing:

  • The rise of the subscription based model including the conception of Mitch’s new business venture, Movie Pass
  • The future of online retailing and the challenges going forward

Interviewer: Grant Arnott, Publisher, Power Retail

10.20am– 11.10am

MORNING TEA

11.10am – 11.40pm

International Keynote: Global Tech Investments: A VC’s Perspective

  • An overview of the key global tech investments trends within the value chain of retail, supply chain and logistics
  • Gain a clear vision of the role that tech startups play in shaping the retail industry of the future
  • Key Investment areas to look out for

Speaker: Janie Yu, Partner, Fung Capital

11:40am-12:00pm

International Keynote with Consumer Shopping Behaviour Expert: Winning in the Digital Economy

• Principles of the digital economy and what this means for customer behavior
• The evolution of location as a cornerstone of retail
• A practical framework on how to win in the digital economy (with examples from my investments, bonobos, Harry’s, Warby and many others)

Speaker: David Bell, Xinmei Zhang & Yongge Dai Professor, Professor of Marketing, The Wharton School

12.00pm-1.00pm

Food for Thought in the Exhibition Hall

Advanced Site Optimisation & Conversion (Sponsored by First, Chaired by Matt Ware)

Track 1: Level 3, Room 3.1 & 3.2

Selling On Marketplaces (Sponsored by ChannelAdvisor, Chaired by Simon Clarkson)

Track 2: Level 3, Room 3.9

Advanced Marketing & Customer Acquisition (Sponsored by Adroll, Chaired by Jean-Christophe Mignon)

Track 3: Level 3, Room 3.3

Omni-Channel Retailing (Sponsored by eStar, Chaired by Andrew Buxton)

Track 4: Level 3, Room 3.4

Payments and Cyber Security (Sponsored by eWAY, Chaired by David Howgate)

Track 5: Level 3: Room 3.5

1.00pm – 1.25pm

Why and How to Best Understand Your Audience

• What is the commercial benefit of spending time isolating and understanding our audiences?
• Using our understanding of audience and conversion optimisation as an enterprise risk management tool
• How we use machine learning to understand audiences

Speaker: Stefan Poninghaus, Digital Data Scientist, First

Selling on Marketplaces: How Marketplaces Have Changed the Face of Retail and How to Leverage this Opportunity

 

  • eBay Plus, Catch, Amazon and more- What’s new and what’s next?
  • Prime and FBA- What this means for consumers and retailers
  • What we can learn from the overseas marketplace experience
  • How marketplaces have changed the way your consumer shops
  • Practical tips to ensure your ecommerce strategy can leverage marketplace growth

Speaker: Simon Clarkson, ChannelAdvisor’s Managing Director, ChannelAdvisor

Creating True Business Impact with Social Media in 2018

  • Creating True Business Impact with Social Media in 2018
  • Evolving social media trends and what this means for advertisers in 2018
  • Practical tools and examples to aid you creating meaningful social media campaigns by integrating both organic and paid strategies

Speaker: Lauren Ferrucci, Solutions Manager, APAC, AdRoll

Unified Commerce is Here and It’s Beyond the Omni-Channel Promise

  • Omni-channel has been surpassed, what does that mean for you?
  • What do consumers really want in a modern buying journey?
  • Omni-channel vs. unified commerce, what’s the difference?
  • Why true unified commerce is the game changer for retailers.

Speakers:

Andrew Buxton ,CEO eStar
Matt Neale, CTO eStar

Payments and Cyber Security; Tips and Trends

• Expand your online business globally by using analytics tools to stop fraud in realtime
• Engaging every level of the business to prevent fraud
• Latest payment fraud insights and tools to secure your website

Speaker: Stuart McFarland, Program Manager, eWAY

1.30pm – 1.55pm

Live Website Review Session

Take this opportunity to have your website reviewed by an expert and ask all questions needed to optimise your online presence

Reviewers:

Wayne Baskin, Deputy CEO, Chief Technology Officer, Booktopia
Nathan Huppatz, Co-Founder, Costumes.com.au
Jason Kencevski, CEO, Speedmaster
Jim Stewart, Owner, Stewart Media

 

Maintaining your Brand Position Whilst Leveraging Marketplaces

  • Adapting your digital content and products to differentiate yourself in the market
  • Managing consistency of brand image throughout various e-commerce platforms
  • Understanding marketplace customers and adapting your offerings

Speakers:

Joy Leaper, Co-Founder, Sun Bear Sunscreen
Jackson Moss, Business Director, Sun Bear Sunscreen

Bridging the Gap Between Customer Expectation and Customer Experience

  • How to use data and technology to break through to customers
  • Finding the 1% that separates you from your competitors
  • Developing new markets and personalising your brand to appeal to new audiences

Speaker: John Stuckey, Founder, Mobile Digital

Delighting Customers Through Physical Touch Points

  • Building meaningful connections through personalised experiences
  • Cultivating one-on-one interactions in a pure-player environment
  • Experiential retail; how to innovate your products

Speaker: Phoebe Yu, CEO, Ettitude

Get to Know your Fraudster : Live Hack Demonstration

Speaker: Christian Heinrich, Ethical Hacker

2.00pm – 2.25pm

Live Website Review Session

Take this opportunity to have your website reviewed by an expert and ask all questions needed to optimise your online presence

Reviewers:

Wayne Baskin, Deputy CEO, Chief Technology Officer, Booktopia
Nathan Huppatz, Co-Founder, Costumes.com.au
Jason Kencevski, CEO, Speedmaster
Jim Stewart, Owner, Stewart Media

The Future of Marketplaces for Ecommerce

  • How a marketplace strategy has allowed Myer to offer greater range without holding more stock
  • Jayco’s marketplace journey; discovering new revenue streams and creating a community for its customers.
  • How GoSeeAustralia rejuvenated its online platform to unite a fragmented buyer-seller landscape

Jason Wyatt, Managing Director & Co-Founder, Marketplacer

Transforming Business Tech While Keeping the Lights On

  • Navigating tech debt and legacy systems from 17 years of business growth. From an entrepreneurial vision to a multi-million dollar customer-obsessed business
  •  Introducing marketing AI to ecommerce, to deliver improved customer experience and drive acquisition
  • Ideas, strategy and challenges in moving from a single site to a cohesive global platform, for scale
  • Not tech for tech’s sake – choosing the right technology solutions to deliver smart commercial outcomes

Speaker: Brett Raven, CIO, Big Red Group

Machine Learning: The Changing Face of Customer Experience

  • Learn about key shift in consumer expectations in the Australia retail market
  • Understand how to unify your data to understand and influence your customers
  • Leverage technology to connect with the right customer at the right moment and drive action
  • Discover how machine learning can transform your marketing, workforce, supply chain and partner operations

Speaker: Renee Gamble, Industry Leader Retail, Tech, Telco & Energy, Google

Industry Fraud Trends and Fraud Prevention Initiatives

• Industry Fraud Statistics
• Global fraud prevention activities
• Australian cross industry collaboration to reduce online fraud

Lucy Anderson, Head of Payments Innovation, Australian Payments Network

 

2.25pm – 3.15pm

Afternoon Tea Break

3.15pm – 3.40pm

Chatbots Are The Future; Get on It

  • How to implement chatbots to engage customers and improve service scalability
  • Global trends in chatbot, market share and technology
  • Traps to avoid

Speaker: Kelly Slessor, CEO & Co Founder, Shop You

Maximising the Use of Marketplaces in your Online Strategy

• Identifying what marketplaces will suit your business
• Understanding the challenges, and how to solve them
• Exploring all available payment options
• Best available automation tools and how to utilize them
• Top tips to ensure a smooth journey

Speaker: Nathan Huppatz, Co Founder, costumes.com.au

Fireside Chat: Staying Profitable in a Competitive Market

  • Creating a company culture that fosters innovation and enables staff retention
  • Scaling through social media and SEO
  • Understanding customer needs to go beyond satisfaction

Speakers:
Sandradee Makejev, Founder & Director, St Frock
Sarah Timmerman, Director, Beginning Boutique

Best Practice in Cross Channel Logistics

  • Integrating online and offline inventory
  • Integrated shopping cart, inventory and payments platform

Speaker: Adrian Mckenzie, Senior Manager of Ecommerce, EB Games

Click Frenzy Case Study : Beware the Cheats; How Proxys and Bots are Used to Squeeze Out Customers

  • Insights on how bots are used to disrupt shopping carts and swipe sale items
  • Your rights and how to prevent bots from cheating other customers

Speaker: Grant Arnott, Co-Founder, Click Frenzy

3.45pm – 4.20pm

Panel Discussion: Managing Expectations of your Future Customer; Millennials and Customer Experience

Moderator:

Tess Bennett, Editor, Which-50

Speakers:

Sean Hatter, Head of Marketing, UPS
Rachel Kelly, Head of Marketing and Sales, Afterpay
Murdo Wallace, Head of Operations, dotmailer

4.20pm – 4.55pm

Keynote Session AI – The Good, the Bad and the Ugly

• Do you really need AI to save your business?
• Should you worry whether your job is at risk?
• How to manage AI to gain an edge on your competitors

Speaker: Andrew Gorecki, Managing Director, Retail Directions

4.55pm – 5.00pm

Wrap up of Day One by Seko Logistics

5.00pm – 7.00pm

Business At The Bar Networking Drinks (Sponsored by Seko Omni-Channel Logistics)

Sponsors And Partners