Sydney Agenda 2018 Day 1

Wednesday 25th July 2018

9.00am – 9.10am

Welcome by Alice Kuepper, Event Director, Online Retailer

Parkside Ballroom – Level 2

9.10am – 9.40am

Australia Post Keynote Session: Disruption and Innovation in Logistics and Fulfilment

9.40am – 10.30am

International Keynote: Reinventing Traditional Business Models – The Evolution of Netflix

  • Learn how Netflix was established and was able to preserve a culture of innovation throughout the years
  • The challenges that no one knew about
  • The evolution of how Netflix disrupted its own business model by moving away from manual processes and using data
  • How Netflix uses AI to personalise experiences and develop new products

Speaker: Mitch Lowe, Co-Founding Executive, Netflix

Mitch Lowe’s keynote will be followed by a dynamic fireside chat discussing:

  • The rise of the subscription based model including the conception of Mitch’s new business venture, Movie Pass
  • The future of online retailing and the challenges going forward

10.30am– 11.10am


11.10am – 11.40pm

International Keynote: Global Tech Investments: A VC’s Perspective

  • An overview of the key global tech investments trends within the value chain of retail, supply chain and logistics
  • Gain a clear vision of the role that tech startups play in shaping the retail industry of the future
  • Key Investment areas to look out for

Speaker: Janie Yu, Partner, Fung Capital

Bonding Not Branding: Creating Relatable and Convenient Experiences for the Consumer

Speaker: David Bell, Xinmei Zhang & Yongge Dai Professor, Professor of Marketing, The Wharton School


Food for Thought in the Exhibition Hall

Advanced Marketing: Acquisition

Track 1: Level 3, Room 3.1

Advanced Site Optimisation & Conversion (Sponsored by First)

Sponsored by First - Track 2: Level 3, Room 3.2

Selling On Marketplaces (Sponsored by ChannelAdvisor)

Track 3: Level 3, Room 3.3

Omni-Channel Retailing (Sponsored by eStar)

Sponsored by eStar - Track 4: Level 3, Room 3.4

Payments and Cyber Security

Track 5: Level 3: Room 3.9

1.00pm – 1.25pm

Building on Brand Momentum to Drive Growth

  • How to use data and technology to break through to customers
  • Finding the 1% that separates you from your competitors
  • Developing new markets and personalising your brand to appeal to new audiences

*Speaker: Reserved for track sponsor

How to Monitor ROI through AB and Multi Variate Testing

  • Advanced AB and MVT testing insights
  • Integrating ongoing testing in your marketing plan

Speaker: FIRST Digital

Success in a Post-Amazon Landscape: How Marketplaces Have Changed the Face of Retail and How to Leverage this Opportunity

  • eBay, Catch, Amazon and more- What’s new and what’s next?
  • Prime and FBA- What this means for consumers and retailers
  • What we can learn from the overseas marketplace experience
  • How marketplaces have changed the way your consumer shops
  • Practical tips to ensure your ecommerce strategy can leverage marketplace growth

Speaker: Simon Clarkson, ChannelAdvisor’s Managing Director, ChannelAdvisor

Flipping the Ecommerce Model; Getting a Grip on Distributed Commerce

  • Distributing your purchase opportunities
  • Leveraging the world of touch points to distribute your point of purchase
  • Understanding how API’s enable the profileration of distributed commerce

Speaker: Reserved for track sponsor

Trends, Tips and Tools to Counter Payment Fraud

  • Using dedicated analytics tools to stop fraud in real-time
  • Engaging every level of the business to prevent fraud
  • Latest payment fraud insights and tools to secure your website

1.30pm – 1.55pm

Panel Discussion : Understanding the Customer Journey Through Attribution Modelling

  • Understanding the customer journey through attribution modelling
  • Interpreting attribution data and improving decision making
  • Creating a bulltetbroof model


Sven Lindell, CMO, Temple & Webster
Panellist TBC
Panellist TBC


Mad Checkout Skills for Improving Conversion

  • Best practices in checkout optimisation to reduce cart abandonment
  • Using comfort content and trust markers
  • Seamless transition from site to checkout on desktop and mobile

Maintaining your Brand Position Whilst Leveraging Marketplaces

  • Adapting your digital content and products to differentiate yourself in the market
  • Managing consistency of brand image throughout various e-commerce platforms
  • Understanding marketplace customers and adapting your offerings

Speaker: Joy Leaper, Co-Founder, Sun Bear Sunscreen

Delighting Customers Through Physical Touch Points

  • Building meaningful connections through personalised experiences
  • Cultivating one-on-one interactions in a pure-player environment
  • Experiential retail; how to innovate your products

Speaker: Phoebe Yu, CEO, Ettitude

Get to Know your Fraudster : Live Hack Demonstration

Speaker: Christian Heinrich, Ethical Hacker

2.00pm – 2.25pm

Neuromarketing: The Neuroscience Influence

  • Incorporating principles of neuroscience to increase conversion
  • How neuroscience can have a direct influence on your site’s conversion rates
  • Creating connections with customers

Speaker: Katharina Kuehn, Chief Strategy Officer, Winning Group

UX Excellence in a Mobile First Environment

  • Creating technologies around app and mobile first consumers
  • Tips and tricks to tapping into emotion to continue to delight your customer
  • Adapting to changes caused by competition and aligning your strategy to keep up with demands

Speaker: Levi Aron, Country Manager, Deliveroo

Mastering Supply Chain to Enable Fast Order Fulfilment

  • Investing in data analytics to gain insights into your customers behaviors
  • Cross border fulfilment strategies
  • Implementing innovation in supply chain systems to optimise last mile order fulfilment

Panel Discussion: Inventing New Rules in an Established Industry

  • Digitising in store
  • Optimising in store to cater to international shoppers through implementing options such as Alipay and WeChat Pay
  • Providing transparency across all channels through unified commerce
  • Innovation and human interaction


Laura Doonin, GM of Digital, Pharmacy 4 Less
Shane Lenton, CIO, Cue Clothing
Panellist TBC

The Chargeback Minefield; How to Reduce Losses

  • How to deal with non-PayPal customers using the service
  • Reducing card not present losses
  • Understanding benchmarks for chargebacks and CNP fraud

2.25pm – 3.15pm

Afternoon Tea Break

3.15pm – 3.40pm

Adapting Your SEO Strategy Across All Channels

  • Adapting your SEO strategy to suit images, video and voice
  • Future proofing your SEO by understanding how AI plays a part in discovery

Speaker: Renee Gamble, Industry Leader Retail, Tech, Telco & Energy, Google

Live Website Review Session

Take this opportunity to have your website reviewed by an expert and ask all questions needed to optimise your online presence

Wayne Baskin, Deputy CEO, Chief Technology Officer

The Future of Marketplaces

Speaker: Reserved for Marketplacer

Best Practice in Cross Channel Logistics

  • Integrating online and offline inventory
  • Integrated shopping cart, inventory and payments platform

Speaker: Adrian Mckenzie, Senior Manager of eCcomerce, EB Games

Click Frenzy Case Study : Beware the Cheats; How Proxys and Bots are Used to Squeeze Out Customers

  • Insights on how bots are used to disrupt shopping carts and swipe sale items
  • Your rights and how to prevent bots from cheating other customers

Speaker: Grant Arnott, Co-Founder, Click Frenzy

3.45pm – 4.20pm

Panel Discussion: Managing Expectations of your Future Customer; Millennials and Customer Experience

GOLD SPONSORS: Afterpay, Dotmailer & UPS

4.20pm – 4.55pm

Lock Note: AI and Human 2.0 - Enabling the Right Technology in the Amazon Era (Sponsored by Retail Directions)

Speaker: Andrew Gorecki, Managing Director, Retail Directions

4.55pm – 5.00pm

Wrap up of Day One

5.00pm – 7.00pm

Business At The Bar Networking Drinks (Sponsored by Seko Logistics)

Sponsors And Partners