StarTrack Online Retail Industry Awards- Entries Open Soon and How You Can Win
Participating in ORIA’s has been great for Tinyme. It’s given our business fantastic brand exposure, gained us credibility within the industry and been a moral boost for our own team
– Mike Wilson, Co-Founder, Tinyme
Winning a StarTrack ORIA is a great way to give your team the recognition in the industry that they deserve for all the hard work they’ve put into your business.
Not only that, but having the winner logo on your site adds trust and credibility to your business and leads to an increased conversion rate.
– Wayne Baskin, Deputy CEO and CTO, Booktopia
The StarTrack ORIAs is a fantastic way to close the Online Retailer event and is something my whole team looks forward to. Our industry is full of amazing talent and both events are great platforms to share those achievements. Each year, it’s rewarding to complete our entry form for the ORIAs and reflect on everything we have achieved in 12 months.– Paula Mitchell, General Manager eCommerce, General Pants
Excited about applying to win an Online Retail Industry Award yet? But before you get started, we have asked our one and only Grant Arnott, Head of Judges, to share some insights with us.
In 2010, online retail in Australia was enjoying surging growth, a green fields industry offering endless opportunities for established brands, loungeroom start-ups and everyone in between.
Back then, Shoes of Prey, Appliances Online, Surfstitch, birdsnest and others were little-known brands, while current omnichannel powerhouses such as Harvey Norman, Dan Murphy’s and Target did not even have an e-commerce-enabled website. There was little to no recognition for achievement in the field of e-commerce, not good enough for an industry disrupting retail and transforming shopping behaviour.
Enter the ORIAs…
Since 2010, the ORIAs have tracked the incredible growth of online retail in Australia.
Those emerging stars of 2010 are household retail brands, and many more ORIA winners since have gone on to extraordinary achievements. Side by side, both established retail brands and start-up challengers vie for recognition as the best in their field.
Categories span the full spectrum of e-commerce, with awards including Best Pureplay, Best Multichannel, Best New Retailer, Best Small Independent Retailer, International Conqueror, and a number of other key performance categories.
I am fortunate to have been part of the judging panel since the ORIAs inception in 2010, and have witnessed not only the growth of the industry and the talent of new entrants, but more importantly the transformation of the online customer experience in this region.
When the ORIAs first launched, the prevailing view was that Australian online retailers had everything to learn from their international counterparts, particularly in the US and UK. Fast forward to 2017, and the wheel has turned, with Australian online retailers standing tall as exemplars of global best practice, and now expanding their brands internationally.
It’s an exciting time for the ORIAs – those who enter have an opportunity to be benchmarked against the acknowledged leaders, and build recognition on the back of earning a finalist berth or an ORIA.
There is no doubt the ORIAs are the most highly regarded awards in the online retail industry in Australia, and are acknowledged by peers, industry analysts and investors as the pinnacle of excellence.
Plus, as an industry event, the ORIAs is the largest of its kind, bringing together nearly a thousand of online retail’s elite for an extravagant night of connecting, recognising and partying with the legends of Australian e-commerce.
Entries open Friday March 31 on the Online Retailer website, best of luck and see you there!