Founder and Director of St Frock

Sandradee Makejev is the Founder and Director of St Frock an online retailer of women’s fashion.

Sandradee was working in fashion PR and marketing when in 2005 she started selling select on-trend women’s clothing at Bondi Beach Markets. In 2009 Sandradee started thinking out of the box and launched St Frock’s Facebook fan page with a few terrible images and invited some close friends to the page.

The next morning she awoke to $350 worth of orders and realised she was on to something.

Fast forward to 2018 St Frock is still a self-funded business with a headcount of 40 employees and growing. St Frock occupies 1400 square meter of space in Ultimo operating their own fulfilment and dispatch centre.

While riding the highs and lows of scaling a business company culture has remained at the very heart of St Frock.

In 2016 Sandradee was listed as one of the 10 Rising Stars of E-com by Internet Retailing.

This year Sandradee was a Finalist for Magento Commerce Leader of the Year Imagine Excellence Awards 2018.


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