Prinitha is the Editor of Power Retail, Australia and New Zealand’s leading online retail news platform. As Editor, Prinitha is aware of the latest retail strategies, consumer trends and vendor pitches and, at Power Retail, she aims to help bridge the knowledge gap between what is being done and what can be done in online and multichannel retailing. She sees all the wins, the fails and the hopes lined up around the next big thing. Prinitha’s background in media ranges from digital and newspaper publishing, news and sports presenting, as well as fashion and politics. Prinitha is a self confessed health nut and is passionate about health, nutrition, fitness and wellbeing. She loves adventure and enjoys a bit of retail therapy to complement her personal style.