Phoebe Yu

Phoebe Yu

Founder

With over a decade’s experience in supply chain management and merchandising, Phoebe Yu founded ettitude with the vision of building a sustainable bedding brand offering high quality, modern, minimalistic bedding at accessible prices with a focus on innovative fabric technology.

Prior to ettitude, she has founded two international trading and sourcing companies. Her experience includes business developing, manufacturing, outsourcing, branding, e-commerce & online marketing. With a love of technology and sustainability, Phoebe constantly seeks new ways to use emerging technologies to solve real-world problems and provide better online shopping experiences.

Sponsors And Partners