Peter Ratcliffe

Peter Ratcliffe

Head of Digital

Peter has extensive experience in IT and Digital and the implementation and growth of ecommerce channels, along with a proven track record of successful implementations across all areas of the business. He has held pivotal roles at Gazal, Apparel Group and now has the role of Head of Digital for The Retail Apparel Group, home to the well known menswear brands – Tarocash, yd, Johnny Bigg and Connor and women’s active wear brand – Rockwear. Leading a team of dedicated professionals he is in the process of re-platforming to Magento 2 for all brands, to allow more functionality, greater user experience and to bridge the gap between off line and online channels. Other Digital transformation projects underway include – Database Acquisition, CRM , personalisation, mobile, predictive analysis, programmatic advertising and automated marketing to name a few. All with the aim to optimise the customer experience for all brands.

He travels internationally on a regular basis to keep abreast of Emerging technologies, Digital and Retail best practice, was a recent winner of the Magento Australian Trailblazer award 2016 and included as one of the Top 50 People in Ecommerce for 2017

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