Paula Mitchell

Paula Mitchell

General Manager eCommerce

When it comes to e-commerce, Paula Mitchell is leading the charge within the retail industry. With over 10 years experience across some of Australia’s leading retail brands, Paula has pioneered digital and e-commerce strategies while building a solid track record through the delivery of multi-channel projects, developing teams, and most importantly driving e-commerce growth for brands like Rebel, Dan Murphy’s, Bendon, and currently General Pants Group. As the e-commerce GM, Paula has delivered a responsive website design, a complete platform overhaul, all whilst managing the global e-commerce strategy, website optimisation, operations and fulfilment, digital marketing, CRM and customer service functions.

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