Head of Marketing
Mike Doyle is the Head of Marketing for City Beach, Australia’s largest independent fast fashion retailer in APAC. Like you, Mike has seen the world of marketing and communications totally transform since he moved into the space (and Australia), some 15 years ago. Has modern marketing thrown out the rules? Will the pace of the communications space leave us all behind? What does it take to rise to the top (heck, is there even a way to know if you’re already there?) Mike seeks to find the answers to these questions, and many more, at the bottom of endless cups of very strong coffee (and the occasional tequila).
After moving to Australia some 15yrs ago, this ‘token Canadian’ spent quality time as the marketing spirit behind some of Australia’s most exciting start-ups (RedRoomDVD and BuzzNumbers) as well as working in-house or agency side with some of Australia’s most iconic brands (City Beach, Topdeck, Penrith Panthers, Hungry Jacks, Disney, Coca-Cola APAC and many more). He’s the first to say that marketing is a team sport – and notes that he has had both the luck and honour of leading some truly inspired, motivated and innovative teams to deliver all of the spectacular results he’s not always able to share (refer to tequila above…)