Matt Ware

Matt Ware

Head of Operations


Matt Ware’s been around digital a long time; back before the Y2K bug was even a thing. Prior to becoming Head of Operations at First, Matt helped realise the value of digital at Sensis, News Ltd, Reed Business Information and Dynamic Creative.

Over the last 18 years Matt has worked in the fields of SEO, Performance Media, Social, Mobile and CRO with a specific focus on how to improve Customer Experience and Engagement using Data and Analytics to tailor messaging across all touch points in the user journey.

Some of the clients Matt has worked with include: Flight Centre, Fairfax Digital, Lumo Energy, TradeMe, BigW, Guess, Fiji Airways, UNSW, Officeworks, Dymocks, Grays Online, OO, Sussan, Sportsgirl, TAB, Qantas Holidays and The Travel Corporation (Contiki, AAT Kings, Creative Holidays, Insight Vacations) to name just a few.

Matt’s relentless pursuit to know his clients and their competitors inside and out places him in a unique position to bring vital insight to First’s clients.

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