Lucy is the Co-Founder and Brand Director of Hunting for George, an online homeware retailer that has been making homes awesome since 2010. With over 12 years experience in Communication Design, Lucy specialises in creating and developing strong brand identities. Before Hunting for George, her client list included Lonely Planet, Virgin Media, KNOG and the BBC where she honed her skills in brand identity, design and art direction. Taking a design first approach, Lucy has shaped and continues to grow Hunting for George through brand integrity and collaboration.
We wanted to create an online experience that was the same if not better than walking into a physical store. Our goal was to transfer so much of our energy and personality into our online space that by the time someone left our website they felt like they knew us.