VP eCommerce and Digital Innovation
Krissie is a recognized leader in the retail/luxury and digital space, where she drives growth by focusing on strategy, marketing, innovation and technology, and customer strategies across digital channels. She is currently Vice-President, E-commerce and Digital Innovation at Rebecca Minkoff, where she is scaling their direct-to-consumer ecommerce business, while leveraging omni-channel technology and data to bridge online and offline view of customer and develop targeted customer experiences. Before joining Rebecca Minkoff, Krissie worked at Reed Krakoff, where she built their e-commerce business, and at Tiffany & Co., where she drove digital marketing. In addition to her retail experience, Krissie spent ten years at McKinsey & Company, advising global Fortune 500 companies on digital, growth, and customer strategies. Krissie also has an MBA from Harvard Business School.