Jordan Muir

Jordan Muir

Cheif Innovation Officer

Jordan Muir is a successful online entrepreneur and co-founder of Aussie Farmers Direct. Co-founding Aussie Farmers Direct in 2005, Muir helped to establish the unique home delivery model in Australia with Aussie Farmers growing to over $150m in revenue per year. After his time as CEO he took up the role as Chief Innovation Officer (CIO) looking to leverage the assets that AFD had built including its warehousing and logistics infrastructure. This led to developing & implementing the e-commerce strategy for Get Wines Direct, creating a world leading shopping app and establishing a digital logistics platform through a disruptive new 3PL provider known as Home Delivery Services.

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