Jonathan Reeve

Jonathan Reeve


Jonathan Reeve helps retailers to build profitable last-mile fulfilment.

Jonathan has worked in retail businesses in the United Kingdom, United States and Australia for over fifteen years, including being part of the team that developed the operating model for, a global pioneer of online grocery retail.

Jonathan’s book, Retail’s Last Mile Why Online Shopping Will Exceed Our Wildest Predictions, explores the disruption of store retail by online shopping and forecasts that last-mile innovations will see shopping online overtake shopping in stores within twenty years. It also describes the business models most likely to succeed and the steps retailers can follow to keep up with the Amazons of this world.

Jonathan has an MA in Economics from Cambridge University and an MBA with distinction from international business school INSEAD. Before setting up his own practice, Jonathan held roles with Aussie Farmers Direct, Coles, Tesco, Goldman Sachs and Arkwright Consulting.

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