International Retail Director
Jonathan is the International Retail Director for New Balance. In that role he manages the 3,500 New Balance retail stores outside the US. That store fleet covers a number of formats from Flagship to Outlet. His remit is broad, running from strategic leadership through to shop floor operations, but the intent is single minded: to create a truly engaging customer experience. Today Jonathan is going to discuss the role of digital in store to support that customer experience.