Gavin Merriman

Gavin Merriman

Global Head of Digital

Overseeing the expanding role of digital to encourage customer advocacy & organic brand growth whilst rolling out global eCommerce in new international markets.

Previously worked in Head of eCommerce & Digital roles at Shop Direct Group (the UK’s 2nd largest online retailer), BWS – Woolworths, Metcash, Universal Music, and Guardian Media Group.

When we send a message out, it’s across all channels rather than just doing email or website personalisation. That’s so we can deliver the same, consistent message regardless of channel to our customers

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