“As a professional sportsman much of my youth was spent outside exposed to sun, wind and sweat, sometimes all at the same time.
Because of this exposure I have always been acutely aware of the effect that the sun and our environment has on our skin and consequently the way we feel.
Through a process of trial and error I have developed and evolved my own ideas on what men need in their grooming products.
By working with a great team of chemists and a world class perfumer we have brought these ideas to life and developed a brand for men who want clean, healthy, vibrant skin, men who want a close, clean shave and men who want to feel great about their grooming routine.
We aim to respect nature, utilize science, create products of ritual and tools for preparation – so we can treat Triumph & Disaster, those two imposters just the same.” Dion Nash
This brand is Triumph & Disaster.
Triumph & Disaster is an Apothecary and Skincare Foundry hailing from New Zealand.
Founded by former international cricketer Dion Nash circa April of 2011, Triumph & Disaster sets out to make male grooming more accessible and appealing to guys by drawing on old fashioned values and wrapping them in a little rock & roll swagger.
Triumph & Disaster was voted one of the top 5 independent brands recently and is currently retailed in over 500 stores worldwide, with distribution that includes New Zealand, Australia, UK, USA, Canada, Japan, Singapore and growing.
Dion is a proud Northlander by heritage, hailing from Dargaville on the Kauri coast. He began playing cricket at 9 when “everyone else was doing it and it filled in time until the rugby season!” but the summer code quickly became a permanent passion.
Since then, it’s ended up taking him all over the world playing for New Zealand, Northern Districts, Otago, Middlesex and Auckland. He also captained New Zealand on a number of occasions.
Dion was integral in the founding and set up of the New Zealand Cricket players association and was appointed one of the New Zealand cricket selectors, working with some of New Zealand’s great names, such as John Wright, Richard Hadlee and Glenn Turner, a position he held for 5 years before stepping down to focus fully on his business projects.
Dion announced his retirement from all cricket in May 2002 having taken 93 test wickets and scored 729 test runs.
Thirsty for business…
Having cut his teeth as an athletic and sometimes fiery all-rounder in the cauldron that is international cricket, Dion packed away the whites and made the transition into the world of business, founding, running and ultimately selling 420 Water in a partnership with the founders of 42Below Vodka. 420 Water saw Dion nominated with a D&AD Pencil, with the brand went on to win numerous awards and accolades.
Having forged alliances with 42Below where by various acts of subterfuge, audacity and cunning he earned the title of Marketing Director, Dion continued to work with the brand for a further three years.
During his role he was once again on the road, via London, Paris & NYC, working with some of the world’s top creative and strategic agencies, as well as exposing him to the inner workings of a Global Corporate Giant in the shape of Bacardi International.
Triumph & Disaster
Dion spent 14 months working with a team of chemists and a world-class perfumer to bring his ideas to life. At the same time he was developing a brand name and sensibility that would appeal to men all over the world.
Unbeknown to his teammates, Dion began clandestinely developing his own routine of cleansing, shaving and protection to help preserve his skin. Stealing mainly from women’s brands and through a process of trial and error he built a routine with products, which suited his needs, but not his sensibility.
It was this lack of connection with any brand in the category that was the genesis of the Triumph & Disaster business.
From the outset having a clear vision for the type of products that men enjoy and need meant a very focused approach to product development from day one.
Derived from nature and scientifically engineered to the highest quality, formulations specifically tailored to male tastes and most importantly products that are simply the best on the market.
The products needed to look good, but make those who used them feel even better.
The name comes from the Rudyard Kipling poem ‘IF’, given to Dion by his father. The poem is advice from a father to his son on how to be a man. It is about humility, honour, risk and reward, all great messages for a young man making his way in the world and something that embodies this ground breaking range of skincare and grooming tools for men.
“When I was about 13 years of age my father gave me a poem called ‘IF’ by Rudyard Kipling. It was at a time when father and son were ‘butting heads’ so to speak so the poem was promptly defaced, graffitied over and thrown in a bottom draw … but never thrown away.
The poem is advice from a father to his son on how to be a man. It is about humility, honour, risk and reward. More than two decades later when the seed of an idea for a range of men’s grooming products was forming, it was values like these that I had in mind. Values that would help mould a brand capable of reminding us that acts of ritual and preparation are worthy endeavours and that as men, being well groomed is something of which to be proud.
So when a tattered old poem that my dad had given me years before was uncovered in the bottom of an old chest and I read the line, ‘if you can meet with Triumph & Disaster and treat those two imposters just the same’, well, the deal was done and the brand was born.”
Triumph & Disaster’s philosophy is to use the best of science combined with the best of nature to produce naturally derived but scientifically engineered products that work. Our brand is proudly Kiwi but our vision is global. We use local indigenous ingredients such as horopito oil and ponga
extract (Cumungii leaf) blended with scientifically proven and active natural ingredients from around the globe, such as clays from Australia, jojoba extract from Mexico and tamanu oil from Polynesia.
Finally we believe that the future of sustainable business is a path of integrity and honesty (great marketing and a rocking distribution system may also help) and that customers deserve at least this much from the brands they support.
Dion is a keen but at times misguided guitarist and an active member of the local Herne Bay sound known to its many supporters as ‘The Camel Toes’ think NZ Spinal Tap.
Dion writes for Denizen magazine and has a weekly spot on Mikey Havocs radio show, and from time-to-time is a TV presented for cricket and sports shows.
Dion is married to ex-New Zealand netball Captain, Bernice Mene, and is father of three to Solomon 9, India 7 and Jett 5.