GM Digital Commerce
Since Bevan joined The Good Guys in 2011, he has helped to facilitate the growth of ecommerce sales by over fifteen fold and has been responsible for the brand’s website becoming a major purchase influencer, impacting more than 60 per cent of in-store sales across for the group. The Good Guys also has one of the busiest and most integrated eBay brand stores in Australia. It has a click & collect program which accounts for approximately 40 per cent of ecommerce sales. It also has a digital media strategy that is optimised for the ROBO customer (research online, buy offline) as well as the customer needs and uses data driven attribution to further improve ROI. Bevan has also introduced a Customer Experience and usability team into the business as well a a prototyping and testing program that maximises resources and budgets to achieve continuous improvement and sales results.