Startegic Business Partnership
Ata graduated from the University of New South Wales 1986, with a Commerce Degree graduating with Honours.
Ata comes from a 15 year banking background, working at Australia Bank; Dresdner; State Bank of Victoria predominantly in the derivatives market. He left the financial markets to join his family Intimate Apparel Business. Ata took a family run business and sold it to Macquarie Banks private equity arm. Ata then joined Australia’s leading Department Store David Jones, as General Manager Retail directly responsible for the department stores operations and profitability. He resided over the boards strategic review and was part of the management team to implement the necessary changes following the review.
Given his background in financial markets, Ata took over a small Australian Bio Tech company, Prima Biomed, and restructured the business and embarked on a 50 million dollar funding requirement.
Within the space of 18 months Ata as Non-Executive Chairman significantly increased shareholder returns, in addition brought in the necessary expertise to lead in the development of Ovarian Cancer Vaccine.
Currently, Ata has a chain of franchised pizza stores knows as Doughboy. Doughboy is a well-known Bondi Brand and is embarking on new avenues. With the Doughboy business, Ata is moving the brand to a pure On-line Brand Retail experience.
As an experienced retailer, Ata understands the complexity of FORTER and the need for businesses that operate On-line to have strict Fraud prevention. Ata has teamed up with FORTER to assist in strategic alliances with key On-line Retailers here in Australia and New Zealand.