General Manager, Multichannel
With over 18 years of marketing and operations experience both in Australia and abroad Claire has a proven track record of delivering strong commercial outcomes for the businesses she works, through blending her operations background with her passion and understanding of the end consumer. An avid learner and lover of all things online and marketing, Claire travels often to test, learn and understand more about the consumer, channels, and changes we can expect to see in the months and years ahead.
As General Manager, Multi-Channel for Sigma Pharmaceuticals Claire is responsible for the online strategy, and end to end eCommerce operations of Sigma’s retail brands, Amcal and Guardian Pharmacies and for driving innovation that delivers better consumer outcomes through integrating Amcal’s digital and physical service offering.
Claire, together with her team manage everything in the Ecommerce and online space, from ranging, retail pricing, merchandising, marketing, site builds, UX and maintenance (upgrades) through to order fulfilment, and customer service.
Recognising and wanting to leverage the growth in cross boarder shopping Claire and her team recently launched Amcal online in China. In the first 6 months of operations sales have been strong, exceeding business case expectation by over 200%.