A big congratulations to the winners of the 2017 Startrack ORIAS! We were thrilled to support such a thriving industry and celebrate the biggest showcase of talent of 2016-2017.
1. BEST PURE-PLAY ONLINE RETAILER
After securing a finals berth on a number of occasions, Tinyme has finally taken out this prized category, demonstrating excellence across the spectrum in service, innovation, systems and marketing.
Finalists: Booktopia | Catch | Kogan | Nourished Life | Vinomofo
2. BEST NEW ONLINE RETAILER
Out of a great crop of new retailers, Fit My Car emerged as the standout due to its innovative approach and unique customer service proposition.
Finalists: Cool Clutch | Royal Essence | partsales| Only Mine | Wholesome HUB
3. BEST SMALL INDEPENDENT RETAILER
A small business with a great culture and an unwavering dedication to design, quality, content and service, Hunting for George beat some tough competition.
Finalists: Curvy D-K CUP | costumes.com.au | flora&fauna | Mountain Bikes Direct | The WOD Life
4. BEST MULTI-CHANNEL RETAILER
In this prized category, Supercheap Auto edged out other finalists due to the judges seeing consistency and excellence in its omnichannel approach to content, service and the overall customer experience.
Finalists: BWS | General Pants Co | Platypus| tde. | Woolworths
5. BEST IN-STORE INITIATIVE
Mon Purse has rapidly developed a reputation for dazzling design and innovation, and its impressive in-store installations blending aesthetics and personalised interaction shone in this category. Congratulations Mon Purse.
Finalists: Icon by Design | R.M. Williams| Speedmaster| MYER | Woolworths
6. BEST POP-UP EXPERIENCE
StarTrack ORIAs newcomer Grace Loves Lace enjoys a win on debut, with their pop-up experience wowing the judges with its creativity and quality.
Finalists: Disrupt Sports | Krispy Kreme | Menulog | Princess Polly | Williams-Sonoma
7. BEST ONLINE RETAIL MARKETING
Innovation and devotion to customers are the hallmarks of birdsnest, and this retailer’s innovative and lovable approach to its customer marketing efforts make Jane Cay’s team deserving winners.
Finalists: Adore Beauty | Mon Purse | Princess Polly | ShowPo | Yellow Octopus
8. BEST SITE OPTIMISATION & DESIGN INITIATIVE
This is great win for thriving online fashion retailer Showpo in one of the most competitive and most sought after categories, edging out a quality field with eye-catching design and exceptional optimisation across desktop and mobile.
Finalists: Adore Beauty | General Pants Co | Hunting for George | R.M. Williams | SurfStitch
9. BEST MOBILE COMMERCE
With a high degree of difficulty delivering personalisation via mobile, Tinyme’s mobile website stepped up to the challenge with solid, mobile-first thinking. Demonstrating excellent design and usability for the small screen, Tinyme is a deserving winner.
Finalists: Adore Beauty | Booktopia | Catch | General Pants Co | Get Wines Direct
10. BEST SOCIAL COMMERCE INITIATIVE
This is a great win for thriving online fashion retailer Showpo in one of the most competitive and sought after categories, edging out a quality field with eye-catching design and exceptional optimisation across desktop and mobile.
Finalists: Box For Monkeys | Nourished Life | Potterybarn| Princess Polly | thankyou
11. BEST OMNICHANNEL CUSTOMER SERVICE
Once again, Tinyme has raised the bar in 2017 taking out the coveted award for omnichannel customer service, showing an exceptional dedication to ensuring a quality customer experience. Congratulations Tinyme.
Finalists: birdsnest | Curvy D-K CUP | InStitchu | R.M. Williams | tde. | Zendesk
12. BEST INTERNATIONAL CONQUEROR
In the past year, Mon Purse has shined at home and abroad, securing multiple opportunities overseas as international customers embrace the innovative home grown personalised retail brand.
Finalists: Amcal | Cotton On| Mon Purse | R.M. Williams | Speedmaster | tinyme
13. BEST BOOTSTRAPPED GROWTH INITIATIVE
This award recognises resourcefulness and initiative in generating exceptional results on shoestring budgets, and this example from MyDeal scored highest with the judges.
Finalists: Active Creatures | Curvy D-K CUP | flora&fauna | Hunting for George | ShowPo
14. ONLINE RETAILER OF THE YEAR
Mon Purse is taking Australia and the world by storm, combining innovation, design, passion and ambition to achieve extraordinary growth, international expansion and sustained success.
15. HALL OF FAME
Multiple ORIAS winner Dan Murphy’s is an exemplar of omnichannel retailing, bridging the online, offline and mobile gaps with a compelling, uncomplicated and effective offering that has worked well for years. Congratulations Dan Murphy’s who joins Shoes of Prey and Appliances Online in the StarTrack ORIAS Hall of Fame.
16. INDUSTRY RECOGNITION
Kate Morris, Adore Beauty
Kate has been an e-commerce pioneer long before it was fashionable, and is one of the most recognised and accomplished figures in the industry. The founder of Adore Beauty, Kate gives generously back to the industry as a speaker, board member, adviser, commentator and advocate of e-commerce.
Finalists:Ben Hare, tinyme | Lee Hardham, Brauz | Megan Ziems, Grace Loves Lace | Nathan Huppatz, costumes.com.au | Nick Molnar, Afterpay | Tony Nash, Booktopia | Wayne Baskin, Booktopia
17. PEOPLE’S CHOICE AWARD (Small Retailer)
For the second year running, Beserk has won the People’s Choice Award for small retailers, which is testament to the quality of their product, their enthusiasm for customer service and their loyal customer following.
Finalists: ALDR Store | Arlo & Co | Hunting for George | skinnymixers | Uncle Jack
18. PEOPLE’S CHOICE AWARD
The StarTrack People's Choice Award is the only category that gives online shoppers the power to determine "Australia's favourite online retailer". Kogan has continued to lead the industry by their enduring commitment to their customers, and the Australian public have recognised that by voting them the winner.
Finalists: Booktopia | Catch | Kogan | Pillow Talk | Princess Polly | ShowPo