Best Pureplay Online Retailer
This category is open to new and established online-only retailers who demonstrate best practice in merchandising, service, functionality and customer experience. Judging will be based not on overall size but on efficiency, ingenuity, dedication to customer experience and proven business success. Definition of a Pureplay Online Retailer: Nominations for this category will only be accepted from businesses that have originated online and with no more than one physical store.
Best New Online Retailer
This award is open to the best new start-up (the nominated business must have been launched post January 1, 2016), be it pureplay (online-only) or multi-channel (digital plus stores), who demonstrates a sound, innovative and effective business strategy and a growing customer base. Nominations for this category will only be accepted from online retailers with transactional websites.
Best Small Independent Retailer (2-10 employees, up to $10 million annual revenue)
This category recognises the achievements of small e-commerce exemplars who demonstrate best practices in e-commerce, innovation and growth, with an effective business strategy. Nominations for this category will only be accepted from independent businesses with between one to 10 employees, and annual revenues up to $10 million. Businesses that form a subsidiary of a larger group of businesses with employee numbers or revenues in excess of those outlined above will not be considered.
Best Multi-channel Retailer
Multi-channel is open to retailers demonstrating best practice in integrating traditional bricks and mortar retail with digital retail in an innovative, effective way to grow the overall retail business. Judging will be based on the brand’s ability to successfully integrate both its offline and online touch points to maximise the multi-channel customer experience. Judging considerations will focus on the offline, online, mobile and combined overall retail experience on offer, including strength of cross-channel functionality.
Best In-Store Initiative
Where online meets the offline world, this category looks for fantastic examples of in-store technologies and integrations with digital that add value for the customer and serve a great business need.
Best Online Retail Marketing
We’re looking for the most imaginative initiatives in the online retail space, whether that be in site design, usability, customer experience, service, fulfillment or any other area of the retail discipline. What we’re looking for is something original, exciting and practical. Must be able to prove demonstrably how innovation has led to tangible, positive results.
Best Site Optimisation & Design
This award is awarded to the best overall site design from an aesthetic, usability and technology perspective, with a specific focus on conversion optimisation features to improve shopability and the path to purchase.
Best Mobile Commerce Site/Application
This category awards the retailer with the best overall mobile site and/or smartphone application. When examining these entries, the judges will particularly focus on the efficient design of the site/application, effective use of technology and what strategies and innovations have been used in order to optimise usability and the path to purchase.
Best Omnichannel Customer Service
This category will reward retailers who focus on excellence in customer service across every touch point that serves to add value and create an experience that instills trust in the brand.
Best International Conqueror
Are you taking the world by storm? This award is for Australian-based retailers who are making inroads into international markets. Judges will be looking for entries that demonstrate they have found overseas markets, adapted to the global marketplace, managed international shipping and logistics effectively and built a substantial following in regions outside Australia.
Best Bootstrapped Growth Initiative
Punching above your weight with a big idea that excelled? This category is for you! Judges are looking for businesses that have shown ingenuity in the field of e-commerce and digital marketing to accelerate growth on a shoestring, via PR, social media or other platforms. Judging for this category will be based on initiatives post June 1st 2016 for the twelve months leading into the 2017 ORIAS.
Best Social Commerce Initiative
Social media is the rocket fuel that connects retailers with their customers, and this category awards the retailer that makes an art form out of building community engagement through its various social channels. The award looks in detail at an innovative and effective social commerce initiative that demonstrates how the retailer leverages social networks for brand building, customer service and a sales channel, while also integrating social media into the online store experience.
Best Pop Up Experience
This category acknowledges innovation in physical pop-up stores or other live, temporary retail concepts. Pop-up retail is bringing innovative retail experiences to life. Judging will be based on the brands best able to bridge the gap between the online and physical world through a pop-up initiative.
A special award, nominated for free by the public, for the individual who has made the most outstanding contribution to the e-commerce industry in Australia, this may include and is not limited to:
• Changed and/or significantly impacted the Australian online retail industry.
• Shown leadership to the benefit of the broader Australian online retail industry (e.g. lobbied the government, created exemplary tools/technologies that have enhanced the online retail experience, etc.).
• Set an example, promoted education and knowledge of online retail within the industry and/or mentoring newcomers.
• Made a meaningful and significant contribution to the health of online retail that may not be visible to the broader industry.
Hall of Fame
In 2016, the StarTrack ORIAs Hall of Fame was introduced, an invitation-only honour bestowed upon those who have delivered sustained excellence and contributed over the life of the awards. The inaugural Hall of Fame inductees in 2016 were Shoes of Prey and Appliances Online, and once again in 2017, the judging panel will debate and nominate several inductees, with each brand inducted into the Hall of Fame earning permanent status as a member.
This category is invitation only via the STORIAs judging panel - external submissions are not required or accepted. Once a retailer has been inducted into the Hall of Fame, it will no longer be eligible to enter a nomination for a category in future ORIAS
Online Retailer of the Year
DESCRIPTION OF CATEGORY:
The best of the best – the recipient of this award will be selected from the above categories as being the best of the best in Australian online retailing in 2017. Note that you do not enter this category, eligibility is based on your performance in one or more of the preceding categories.
People's Choice Award
The coveted People’s Choice Award is voted by the people whose opinion matters most – your customers. Last year CatchOfTheDay.com.au took out the top honours, and the whole industry took notice. This year it could be you…!
People's Choice Award- Small Business Category
No matter their size, every business deserves to be recognised for their incredible online shopping experiences. That’s why we introduced a second prize category in the StarTrack ORIAS People’s Choice Award in 2016 to celebrate the giants of small business retail. Last year Beserk took out the first years honours. Who will take home the People’s Choice Award for Small Retailers this year?