Categories

Best Pureplay Online Retailer

DESCRIPTION OF CATEGORY:

This category is open to new and established online-only retailers who demonstrate best practice in merchandising, service, functionality and customer experience. Judging will be based not on overall size but on efficiency, ingenuity, dedication to customer experience and proven business success. Definition of a Pureplay Online Retailer: Nominations for this category will only be accepted from businesses that have originated online and with no more than one physical store.

CRITERIA:

Online Store History – Describe why the business was launched, when it was launched, who its target audience is, and what the business’s strategic vision is (max. 250 words).
Technologies Used – List the supporting technologies used to underpin the online business and describe why these were chosen (max. 250 words).
Site Usability – Outline the key usability features of your site that sets it apart as a leading example of online retail (max. 250 words).
Business Performance – Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).
Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).
Site Design – Describe the elements of your site design that illustrate it as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

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Best New Online Retailer

DESCRIPTION OF CATEGORY:

This award is open to the best new start-up (the nominated business must have been launched post January 1, 2016), be it pureplay (online-only) or multi-channel (digital plus stores), who demonstrates a sound, innovative and effective business strategy and a growing customer base. Nominations for this category will only be accepted from online retailers with transactional websites.

CRITERIA:

Online Store History – Describe why the business was launched, when it was launched, who its target audience is, and what the business’s strategic vision is (max. 250 words).
Technologies Used – List the supporting technologies used to underpin the online business and describe why these were chosen (max. 250 words).
Site Usability – Outline the key usability features of your site that sets it apart as a leading example of online retail (max. 250 words).
Business Performance – Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).
Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).
Site Design – Describe the elements of your site design that illustrate it as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

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Best Small Independent Retailer (2-10 employees, up to $10 million annual revenue)

DESCRIPTION OF CATEGORY:

This category recognises the achievements of small e-commerce exemplars who demonstrate best practices in e-commerce, innovation and growth, with an effective business strategy. Nominations for this category will only be accepted from independent businesses with between one to 10 employees, and annual revenues up to $10 million. Businesses that form a subsidiary of a larger group of businesses with employee numbers or revenues in excess of those outlined above will not be considered.

CRITERIA:

Online Store History – Describe why the business was launched, when it was launched, who its target audience is, and what the business’s strategic vision is (max. 250 words).
Technologies Used – List the supporting technologies used to underpin the online business and describe why these were chosen (max. 250 words).
Site Usability – Outline the key usability features of your site that sets it apart as a leading example of online retail (max. 250 words).
Business Performance – Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).
Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).
Site Design – Describe the elements of your site design that illustrate it as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

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Best Multi-channel Retailer

DESCRIPTION OF CATEGORY:

Multi-channel is open to retailers demonstrating best practice in integrating traditional bricks and mortar retail with digital retail in an innovative, effective way to grow the overall retail business. Judging will be based on the brand’s ability to successfully integrate both its offline and online touch points to maximise the multi-channel customer experience. Judging considerations will focus on the offline, online, mobile and combined overall retail experience on offer, including strength of cross-channel functionality.

CRITERIA:

Business History – Describe why the multi-channel business was launched, when it was launched, who its target audience is, and what the multi-channel strategic vision is (max. 250 words).
Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words).
Integration - Outline how the physical, online, mobile and social channels are integrated and how this benefits the customer (max. 250 words).
Project Performance – Outline the key performance highlights of your multi-channel business, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).
Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).
Multi-channel – Describe the key features of your multi-channel business that set you apart as a deserved winner of this award (max. 250 words).
Site Design – Describe the elements of your site design that illustrate it as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

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Best In-Store Initiative

DESCRIPTION OF CATEGORY:

Where online meets the offline world, this category looks for fantastic examples of in-store technologies and integrations with digital that add value for the customer and serve a great business need.

CRITERIA:

Project History – Describe why the initiative was launched, when it was launched, who its target audience is, and what the strategic vision is (max. 250 words).
Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words).
Execution & Results – Describe the single in-store initiative being entered, and outline how this was executed and how it delivered a positive business outcome (max. 250 words).

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Best Online Retail Marketing

DESCRIPTION OF CATEGORY:

We’re looking for the most imaginative initiatives in the online retail space, whether that be in site design, usability, customer experience, service, fulfilment or any other area of the retail discipline. What we’re looking for is something original, exciting and practical. Must be able to prove demonstrably how innovation has led to tangible, positive results.

CRITERIA:

Project History – Provide a detailed description of your online retail marketing initiative, including links or screenshots to samples of your creative (max. 250 words)
Strategy - Describe the intended audience, objectives, strategic and creative approach of the campaign (max. 250 words).
Execution – Outline how you executed the campaign, including promotional channels, creative examples and other elements (max. 250 words).
Results – List the key results from the campaign, please include any relevant financial data, sales figures for that period, performance achievements, audience growth and other factors (max. 250 words).

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Best Site Optimisation & Design

DESCRIPTION OF CATEGORY:

This award is for the best overall site design from an aesthetic, usability and technology perspective, with specific focus on conversion optimisation features to improve shopability and the path to purchase.

CRITERIA:

Site Usability – Outline the key usability features of your site that sets it apart as a leading example of online retail (max. 250 words).
Site Design – Describe the elements of your site design that illustrate it as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).
Site Optimisation - Describe the conversion optimisation features on the site, including the checkout process (max. 250 words).
Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words).
Project Performance – Outline how your website’s usability and design has contributed to the overall performance of your business and improved the customer experience. Please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

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Best Mobile Commerce Site/Application

DESCRIPTION OF CATEGORY:

This category awards the retailer with the best overall mobile site and/or smartphone application. When examining these entries, the judges will particularly focus on the efficient design of the site/application, effective use of technology and what strategies and innovations have been used in order to optimise usability and the path to purchase.

CRITERIA: 

Project History – Describe why the mobile site/application was launched, when it was launched, who its target audience is, and what the site’s strategic vision is (max. 250 words).
Technologies Used – List the supporting technologies used to implement this channel and describe why these were chosen (max. 250 words).
• Mobile Site/Application Design & Usability – Describe the elements of your mobile site/application design and usability that illustrate it as a mobile commerce leader, and provide links to sample for the judges’ benefit (max. 250 words).
• Project Performance – Outline how your mobile site/application has contributed to the overall performance of your business and improved the customer experience. Please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

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Best Omnichannel Customer Service

DESCRIPTION OF CATEGORY:

This category will reward retailers who focus on excellence in customer service across every touch point that serves to add value and create an experience that instills trust in the brand.

CRITERIA:

Customer Service Differentiators – Describe the unique elements that make your customer service worthy of being named the best in Australia (max. 250 words)
Delivery, Returns and Other Relevant Customer Service Policies – List those that apply, and also support how you maintain those policies (max. 250 words)
Channels and Resources Used for Delivering Customer Service – List the key channels used for customer service, suppliers and resources (max. 250 words

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Best International Conqueror

DESCRIPTION OF CATEGORY:

Are you taking the world by storm? This award is for Australian-based retailers who are making inroads into international markets. Judges will be looking for entries that demonstrate they have found overseas markets, adapted to the global marketplace, managed international shipping and logistics effectively, and built a substantial following in regions outside Australia.

CRITERIA:

Project History – Describe why the international strategy was launched, when it was launched, what markets you are targeting outside Australia (max. 250 words).
Suppliers Used – List the supporting partners of your international expansion and outline their role in optimising international trade (max. 250 words).
Differentiation– Describe how you have differentiated and achieved success in expanding internationally (max. 250 words).

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Best Bootstrapped Growth Initiative

DESCRIPTION OF CATEGORY:

Punching above your weight with a big idea that excelled? This category is for you! Judges are looking for businesses that have shown ingenuity in the field of e-commerce and digital marketing to accelerate growth on a shoestring, via PR, social media or other platforms. Judging for this category will be based on initiatives post June 1st 2016 for the twelve months leading into the 2017 ORIAS.

CRITERIA:

Project History – Describe why the business was launched, when it was launched, who its target audience is, and what the sites strategic vision is (max. 250 words).
Innovation – Describe the innovation and resourcefulness you used to drive a result better than expected (max. 250 words)
X Factor – This award is for business punching above their weight, so describe in detail the X factor (e.g. culture, workplace management, location, structure, etc.) that you believe has allowed your business to thrive against the odds for one your size.

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Best Social Commerce Initiative

DESCRIPTION OF CATEGORY:

Social media is the rocket fuel that connects retailers with their customers, and this category awards the retailer that makes an art form out of building community engagement through its various social channels. The award looks in detail at an innovative and effective social commerce initiative that demonstrates how the retailer leverages social networks for brand building, customer service and a sales channel, while also integrating social media into the online store experience.

CRITERIA:

• Project History – Describe how social commerce is utilised in your retail environment to engage, drive sales and provide service to customers, when the initiative was launched, who its target audience is, and what the project’s strategic goal is (max. 250 words).
Social Channels Used – Describe the supporting social channels/networks used to implement and manage this initiative – e.g. Facebook, Instagram, Twitter, YouTube, Pinterest, user-generated content, etc. and why these were chosen (max. 250 words).
Site Integration – Outline the key ways social commerce is integrated into the online and multi-channel retail environment, i.e.social buttons on-site, inclusion of social conversations, ratings and reviews, etc. (max. 250 words).
Project Performance – Outline how the featured social commerce initiative has significantly contributed to the overall performance of your business, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

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Best Pop Up Experience

DESCRIPTION OF CATEGORY:

This category acknowledges innovation in physical pop-up stores or other live, temporary retail concepts. Pop-up retail is bringing innovative retail experiences to life. Judging will be based on the brands best able to bridge the gap between the online and physical world through a pop-up initiative.

CRITERIA:

Project History – Describe why the pop-up was launched, when it was launched, who its target audience is, and what the strategic vision is (max. 250 words).
Innovation – Describe the innovation and resourcefulness you used to drive a result better than expected (max. 250 words)
Project Performance – Outline how the pop-up experience has contributed to the overall performance of your business, please include any relevant financial data, sales figures, performance achievements and other factors (max. 250 words).

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Industry Recognition

DESCRIPTION OF CATEGORY:

A special award, nominated for free by the public, for the individual who has made the most outstanding contribution to the e-commerce industry in Australia, this may include and is not limited to:

• Changed and/or significantly impacted the Australian online retail industry.
• Shown leadership to the benefit of the broader Australian online retail industry (e.g. lobbied the government, created exemplary tools/technologies that have enhanced the online retail experience, etc.).
• Set an example, promoted education and knowledge of online retail within the industry and/or mentored newcomers.
• Made a meaningful and significant contribution to the health of online retail that may not be visible to the broader industry.

CRITERIA:

Provide a brief statement (max. 500 words) explaining why the individual that you are nominating has:
• Changed and/or significantly impacted the Australian online retail industry.
• Shown leadership to the benefit of the broader Australian online retail industry (e.g. lobbied the government, created exemplary tools/technologies that have enhanced the online retail experience, etc.).
• Set an example, promoted education and knowledge of online retail within the industry and/or mentored newcomers.
• Made a meaningful and significant contribution to the health of online retail that may not be visible to the broader industry.

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Hall of Fame 

DESCRIPTION OF CATEGORY:

In 2016, the StarTrack ORIAs Hall of Fame was introduced, an invitation-only honour bestowed upon those who have delivered sustained excellence and contributed over the life of the awards. The inaugural Hall of Fame inductees in 2016 were Shoes of Prey and Appliances Online, and once again in 2017, the judging panel will debate and nominate several inductees, with each brand inducted into the Hall of Fame earning permanent status as a member.

This category is invitation only via the STORIAs judging panel - external submissions are not required or accepted. Once a retailer has been inducted into the Hall of Fame, it will no longer be eligible to enter a nomination for a category in future ORIAS.

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Online Retailer of the Year

DESCRIPTION OF CATEGORY:

The best of the best – the recipient of this award will be selected from the above categories as being the best of the best in Australian online retailing in 2017. Note that you do not enter this category, eligibility is based on your performance in one or more of the preceding categories.

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People's Choice Award

DESCRIPTION OF CATEGORY:

The coveted People’s Choice Award is voted by the people whose opinion matters most – your customers. Last year CatchOfTheDay.com.au took out the top honours, and the whole industry took notice. This year it could be you…!

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People's Choice Award- Small Retailer

DESCRIPTION OF CATEGORY:

No matter their size, every business deserves to be recognised for their incredible online shopping experiences. That’s why we introduced a second prize category in the StarTrack ORIAS People’s Choice Award in 2016  to celebrate the giants of small business retail. Last year Beserk took out the first years honours. Who will take home the People’s Choice Award for Small Retailers this year?

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After Party 

 

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2017 Sponsors And Partners