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Judged by a panel of respected industry leaders, the Australia Post ORIAS honour leading online and multichannel retail businesses, based on retail performance from July 1st 2017.

List of categories and criteria

The 2018 Australia Post ORIAS comprises 18 categories. Detailed below is a description and definition of each category along with criteria guidelines to assist your entry submission. The information provided in your entry submissions assists the judges with establishing background, context and also highlighting specific features relevant to your entry.  All entrants must respond to each criteria with a maximum of 250 words (less is fine). Note that criteria will differ with each category.

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Best Pureplay Online Retailer

DESCRIPTION OF CATEGORY:

This category is open to new and established online-only retailers who demonstrate best practice in merchandising, service, functionality and customer experience. Judging will be based not on overall size but on efficiency, ingenuity, dedication to customer experience and proven business success. Definition of a Pureplay Online Retailer: Nominations for this category will only be accepted from businesses that have originated online and with no more than one physical store.

CRITERIA:

  • Online Store History– Describe why the business was launched, when it was launched, who its target audience is, and what the business’s strategic vision is (max. 250 words).
  • Technologies Used – List the supporting technologies used to underpin the online business and describe why these were chosen (max. 250 words).
  • Site Usability – Outline the key usability features of your site that sets it apart as a leading example of online retail and which deliver an easy and engaging user experience (max. 250 words).
  • Business Performance – Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.
  • Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).
  • Site Design – Describe the elements of your site design that mark it out as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

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Best New Online Retailer

DESCRIPTION OF CATEGORY:

This award is open to the best new start-up (the nominated business must have been launched post January 1, 2017), be it pureplay (online-only) or multichannel (digital plus stores), who demonstrates a sound, innovative and effective business strategy and a growing customer base. Nominations for this category will only be accepted from online retailers with transactional websites.

CRITERIA:

  • Online Store History– Describe why the business was launched, when it was launched, who its target audience is, and what the business’s strategic vision is (max. 250 words).
  • Technologies Used – List the supporting technologies used to underpin the online business and describe why these were chosen (max. 250 words).
  • Site Usability – Outline the key usability features of your site that sets it apart as a leading example of online retail (max. 250 words).
  • Business Performance – Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.
  • Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).
  • Site Design – Describe the elements of your site design that  mark it out it as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

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Best Small Independent Retailer (2-10 employees, up to $10 million annual revenue)

DESCRIPTION OF CATEGORY:

This category recognises the achievements of small e-commerce exemplars who demonstrate best practices in e-commerce, innovation and growth, with an effective business strategy. Nominations for this category will only be accepted from independent businesses with between 2 to 10 employees, and annual revenues up to $10 million. Businesses that form a subsidiary of a larger group of businesses with employee numbers or revenues in excess of those outlined above will not be considered.

CRITERIA:

  • Online Store History – Describe why the business was launched, when it was launched, who its target audience is, and what the business’s strategic vision is (max. 250 words).
  • Technologies Used – List the supporting technologies used to underpin the online business and describe why these were chosen (max. 250 words).
  • Site Usability – Outline the key usability features of your site that sets it apart as a leading example of online retail and which deliver an easy and engaging user experience (max. 250 words).
  • Business Performance – Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.
  • Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).
  • Site Design – Describe the elements of your site design that mark it out as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

 

Best Multi-channel Retailer

DESCRIPTION OF CATEGORY:

Multichannel is open to retailers demonstrating best practice in integrating traditional bricks and mortar retail with digital retail in an innovative, effective way to grow the overall retail business. Judging will be based on the brand’s ability to successfully integrate both its offline and online touch points to maximise the multichannel customer experience. Judging considerations will focus on the offline, online, mobile and combined overall retail experience on offer, including strength of cross-channel functionality. Entries are welcomed from former pureplay online retailers which have augmented their offer via multiple physical points of presence (eg more than a single showroom / flagship store) as part of their strategy.

CRITERIA:

  • Business History – Describe why the multichannel business was launched, when it was launched, who its target audience is, and what the multichannel strategic vision is (max. 250 words).
  •  Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words).
  • Integration - Outline how the physical, online, mobile and social channels are integrated and how this benefits the customer (max. 250 words).
  • Business Performance – Outline the key performance highlights of your multichannel business, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.
  • Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).
  • Multichannel – Describe the key features of your multichannel business that set you apart as a deserved winner of this award (max. 250 words).
  • Site Design – Describe the elements of your site design that mark  it out as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

 


 

Best In-Store Initiative

DESCRIPTION OF CATEGORY:

Where online meets the offline world, this category looks for fantastic examples of in-store technologies and integrations with digital that will add value for the customer and serve a great business need.

CRITERIA:

  • Project History– Describe why the initiative was launched, when it was launched, who its target audience is, and what the strategic vision is (max. 250 words).
  • Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words)
  • Execution & Results – Describe the in-store initiative being entered, and outline how this was executed and how it delivered a positive business outcome (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

 

Best Pop Up Experience

DESCRIPTION OF CATEGORY:

This category acknowledges innovation in physical pop-up stores or other live, temporary retail concepts. Pop-up retail is bringing innovative retail experiences to life. Judging will be based on the brands best able to bridge the gap between the online and physical world through a pop-up initiative, and the creation of an engaging, fun, differentiated customer experience

CRITERIA:

  • Project History– Describe why the pop-up was launched, when it was launched, who its target audience is, and what the strategic vision is (max. 250 words).
  • Innovation – Describe the innovation and resourcefulness you used to drive a result better than expected (max. 250 words)
  • Project Performance – Outline how the pop-up experience has contributed to the overall performance of your business, please include any relevant financial data, sales figures, performance achievements and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

 

Best Online Retail Marketing

DESCRIPTION OF CATEGORY:

We’re looking for the most imaginative initiatives in the online retail space, whether that is in site design, usability, customer experience, service, fulfilment or any other area of the retail discipline. What we’re looking for is something original, exciting and practical. Submissions should be able to prove demonstrably how innovation has led to tangible, positive results.

CRITERIA:

  • Project History– Provide a detailed description of your online retail marketing initiative, including links or screenshots to samples of your creative (max. 250 words)
  • Strategy - Describe the intended audience, objectives, strategic and creative approach of the campaign (max. 250 words).
  • Execution – Outline how you executed the campaign, including promotional channels, creative examples and other elements (max. 250 words).
  • Results – List the key results from the campaign; please include any relevant financial data, sales figures for that period, performance achievements, audience growth and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

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Best Site Optimisation & Design

DESCRIPTION OF CATEGORY:

This award is for the best overall site design from an aesthetic, usability and technology perspective, with specific focus on conversion optimisation features to improve shopability and the path to purchase.

CRITERIA:

  • Site Usability– Outline the key usability features of your site that sets it apart as a leading example of online retail (max. 250 words).
  • Site Design – Describe the elements of your site design that mark  it out as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).
  • Site Optimisation - Describe the conversion optimisation features on the site, including the checkout process (max. 250 words).
  • Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words).
  • Business Performance – Outline how your website’s usability and design has contributed to the overall performance of your business and improved the customer experience. Please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

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Best Mobile Commerce Site/Application

DESCRIPTION OF CATEGORY:

This category awards the retailer with the best overall mobile site and/or smartphone application. When examining these entries, the judges will particularly focus on the efficient design of the site/application, effective use of technology and what strategies and innovations have been used in order to optimise usability and the path to purchase. Particular emphasis will be placed on optimisation and design features which demonstrate a lase focus on user needs and experience, reflected in the features and functions of the site / application.

CRITERIA:

  • Business History– Describe why the mobile site/application was launched, when it was launched, who its target audience is, and what the site’s strategic vision is (max. 250 words).
  • Technologies Used– List the supporting technologies used to implement this channel and describe why these were chosen (max. 250 words).
  • Mobile Site/Application Design & Usability – Describe the elements of your mobile site/application design and usability support and delight your customers and that that mark it out as a mobile commerce leader. Please provide links to sample for the judges’ benefit (max. 250 words).
  • Business Performance – Outline how your mobile site/application has contributed to the overall performance of your business and improved the customer experience. Please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

 

Best Social Commerce Initiative

DESCRIPTION OF CATEGORY:

Social media is the rocket fuel that boosts retailers engagement with their customers, and this category awards the retailer that makes an art form out of building community engagement through any and all social channels. The award recognises the most innovative and effective social commerce initiatives - those in which the retailer leverages social networks for brand building, customer service and a sales channel, while also tying social media to the online and physical store experiences.

CRITERIA:

  • Business History– Describe how social commerce is utilised in your retail environment to engage, drive sales and provide service to customers, when the initiative was launched, who its target audience is, and what the project’s strategic goal is (max. 250 words).
  • Social Channels Used – Describe the supporting social channels/networks used to implement and manage this initiative – e.g. Facebook, Instagram, Twitter, YouTube, Pinterest, user-generated content, etc. and why these were chosen (max. 250 words).
  • Site Integration – Outline the key ways social commerce is integrated into the online and multichannel retail environment, i.e. social buttons on-site, inclusion of social conversations, ratings and reviews, sharing; gamification etc. (max. 250 words).
  • Business Performance – Outline how the featured social commerce initiative has significantly contributed to the overall performance of your business, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

 

Best Omnichannel Customer Service

DESCRIPTION OF CATEGORY:

This category will reward retailers who focus on excellence in customer service across every touchpoint that serves to add value and create an experience that instills trust in the brand.  This award recognises those retailers who know that you are only as good as your last communication, your last action and your last mile.

CRITERIA:

  • Customer Service Differentiators – Describe the unique elements that make your customer service worthy of being named the best in Australia (max. 250 words)
  • Delivery, Returns and Other Relevant Customer Service Policies – Describe how you use these elements of the service offer to augment and enhance your customer value proposition to delight the customer and add value to their experience. List those features which that apply, and also support how you maintain those policies (max. 250 words)
  • Channels and Resources Used for Delivering Customer Service – List the key channels used for customer service, suppliers and resources (max. 250 words)
  • Technologies Used– List the supporting technologies used to deliver excellent customer service and describe why these were chosen (max. 250 words)
  • Business Performance– Outline the key performance highlights in customer service. Please include any relevant financial data, NPS, performance achievements, and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

 

Best International Conqueror

DESCRIPTION OF CATEGORY:

Are you taking the world by storm? This award is for Australian-based retailers who are making inroads into international markets. Judges will be looking for entries that demonstrate they have found overseas markets, adapted to the global marketplace, managed international shipping and logistics effectively, and built a substantial following in regions outside Australia. They will also be looking for innovation in how overseas presence and / or market penetration has been delivered and sustained.

CRITERIA:

  • Business History – Describe why the international strategy was launched, when it was launched, what markets you are targeting outside Australia (max. 250 words).
  • Suppliers Used – List the supporting partners of your international expansion and outline their role in optimising international trade (max. 250 words).
  • Differentiation– Describe how you have differentiated and achieved success in expanding internationally (max. 250 words).

 

Best Bootstrapped Growth Initiative

DESCRIPTION OF CATEGORY:

Punching above your weight with a big idea that excelled? This category is for you! Judges are looking for businesses that have shown ingenuity in the field of e-commerce and digital marketing to accelerate growth on a shoestring, via PR, social media or other platforms. Judging for this category will be based on initiatives post July 1st 2017 for the twelve months leading into the 2018 ORIAS.

CRITERIA:

  • Project History – Describe why the business was launched, when it was launched, who its target audience is, and what the sites strategic vision is (max. 250 words).
  • Innovation – Describe the innovation and resourcefulness you used to drive a result better than expected (max. 250 words)
  • X Factor – This award is for business punching above their weight, so describe in detail the X factor (e.g. culture, workplace management, location, structure, etc.) that you believe has allowed your business to thrive against the odds for one your size. Describe how you addressed and overcame barriers to growth / success while constrained by not being able to “throw money at” the issues.

 

Industry Recognition

DESCRIPTION OF CATEGORY:

A special award, nominated for free by the public, for the individual who has made the most outstanding contribution to the e-commerce industry in Australia, this may include and is not limited to:

  • Changed and/or significantly impacted the Australian online retail industry.
  • Shown leadership to the benefit of the broader Australian online retail industry. Examples of leadership might include:
    • lobbied the government,
    • created exemplary tools/technologies that have enhanced the online retail experience
    • contributed to leading strategy thinking or analysis of the industry,
    • created connections between individuals and organisations for mutual benefit..
  • Set an example, promoted education and knowledge of online retail within the industry and/or mentored newcomers.
  • Made a meaningful and significant contribution to the health of online retail that may not be visible to the broader industry.

CRITERIA:

Provide a brief statement (max. 500 words) explaining why the individual that you are nominating has:

  • Changed and/or significantly impacted the Australian online retail industry
  • Shown leadership to the benefit of the broader Australian online retail
  • Set an example, promoted education and knowledge of online retail within the industry and/or mentored newcomers
  •  Made a meaningful and significant contribution to the health of online retail that may not be visible to the broader industry

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Hall of Fame 

DESCRIPTION OF CATEGORY:

In 2016, the Australia Post ORIAS Hall of Fame was introduced, an invitation-only honour bestowed upon those who have delivered sustained excellence and contributed over the life of the awards. The current Hall of Fame Inductees include: Shoes of Prey, Appliances Online and Dan Murphy’s. Once again in 2018, the judging panel will debate and nominate several inductees, with each brand inducted into the Hall of Fame earning permanent status as a member.

This category is invitation-only via the Australia Post ORIAS judging panel, external submissions are not required or accepted. Once a retailer has been inducted into the Hall of Fame, it will not be eligible to enter a nomination for any category of the ORIAS for a period of two years. During this period however Hall of Fame inductees will be offered the opportunity to provide a short update on their continued evolution, innovation and progress as an exemplar of excellence. This will be shared with attendees on the night.

Several of our Hall Of Fame inductees continue to evolve their businesses, finding new and innovative ways to serve and delight their customers. They have asked for the right to continue to enter ORIAS submissions. The organisers of the ORIAS, Reed Exhibitions, has always sought to showcase and celebrate the very best in our industry, and so, in conjunction with the Head of Judges for ORIAS 2018 has decided to amend the guideline for submissions from Hall of Fame inductees to the effect that inductees are allowed to re-enter the ORIAS after two years.

 


Online Retailer of the Year

DESCRIPTION OF CATEGORY:

The Best of the Best – the recipient of this award will be selected from the above categories as being the best of the best in Australian online retailing in 2018. Note that you do not enter this category, eligibility is based on your performance in one or more of the preceding categories.

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Australia Post People's Choice Awards

The People’s Choice Award gives a voice to those who matter most – your customers and provides an incredible platform for industry recognition – whatever your business size.  Winning the award also has the potential to elevate your brand, bring commercial benefits and unlock a wider audience.

Entries for the People's Choice Awards must be made via the Australia Post website ...

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People's Choice Award - Large online retailer

DESCRIPTION OF CATEGORY:

Open to businesses with 20 or more employees or over $2M in annual revenue.

Last year, Kogan.com led the way in 2017 and was recognised by the whole industry for its commitment to outstanding online shopping. This year, it could be you.

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People's Choice Award - Small online retailer

DESCRIPTION OF CATEGORY:

Open to businesses with under 20 employees or under $2M in annual revenue.

For two consecutive years, Beserk has taken out top honours, could it be you this year?

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