Online Retailer New Zealand • It’s a wrap!
It’s so hard to believe that Online Retailer New Zealand was one week ago. We had been looking forward to it for so long and like all good things, it happened so quickly. Online Retailer New Zealand was a remarkable event, with great speakers, exhibitors and fantastic education and networking opportunities. Our speaker Jason Greenwood, from HealthPost NZ was such a pivotal part of the event and therefore, we have invited him to give us his key takeaways and insights from Online Retailer New Zealand, the retail conference where the customer experience is first!
Jason Greenwood addressing the crowd at Online Retailer New Zealand
ORNZ: Why is it important for you to be involved with Online Retailer New Zealand?
J: It is important because it is a central event where my digital peers and I can meet, talk shop and share successes and challenges within our organisations. It also allows us to knowledge and skill share based on our own experiences. It showcases local industry talent in unique ways and ensures we encourage successful outcome based executions by constantly challenging the status quo.
ORNZ: What was your favourite part of the show?
J: The merchant round table session, they always are.
Jason hard at work during his session at Online Retailer New Zealand
ORNZ: What learnings from the show will you take with you back to the office?
J: A key one came from Booktopia and their presentation: a 1sec faster page load time equates to up to an .86% increase in conversion – which is massive at large traffic numbers! In general, knowing your customers and their wants, needs and desires better than your competitors is what will allow you to win in any environment.
Jason Greenwood attending a panel discussion at Online Retailer New Zealand
ORNZ: What excites you about your industry and what’s the number one learning you swear by?
J: I love the constant pace of change and new challenges our industry presents and the absolute cultural paradigm shift the Internet has brought to us all. I believe you have to know the ‘why’ and the ‘what’ of what you’re doing first, then comes the ‘how’. Most people incorrectly start with the how…