Conference Program

The Online Retailer New Zealand Conference delivers the practical tools and savvy skills you need to utilise resources and maximise efficiency to deliver an infallible customer experience from start to end.

Designed for retail professionals who thrive on discovering the latest trends in digital, technological, marketing and ecommerce solutions, the Online Retailer New Zealand Conference will address the most topical issues in the digital retail landscape right now.

Each topic covered in this one day intensive learning experience will address the need to put your customer at the centre of your strategy and building an eco-system which drives traffic, sales and enhances their customer journey.

Some actionable take home learnings that you can expect:

  • Step by Step Guide to Capitalising on Your Market Segmentation
  • 5 Tips to Match Your Omni-Channel Experience with Consumer Expectations
  • Using Marketing Automation and Analytics to Drive Profit Optimisation
  • Email Marketing Personalisation to Boost Performance and Conversion

Program At A Glance

Friday 9th March 2018

8:00am - 8:55am

Registration

8.45am - 8:50am

Welcome by Conference Chair

8:50am - 9:00am

Ministerial Opening

Digital Entrepreneurship, Innovation and Productivity in The Retail Industry

9:00am - 9:30am

The Thankyou Story

  • Three kids, zero experience, an idea and the crazy belief that we all have the power to change stuff
  • Tough decisions, wild mistakes and daring moves
  • Laugh at their boldness, cry at their failings and be inspired to challenge convention, and reminded that you have the power to turn your ideas into reality

Daniel Flynn, Co-Founder and MD, Thankyou

9:30am - 10:00am

Keep Up with Trends and Make Digital The DNA of Your Brand

  • Transforming marketing from old school to personalized marketing
  • Applying traditional segmentation in a digital world
  • Mixing data driven marketing with traditional marketing segmentation

Mark Baartse, Chief Marketing Officer, ShowPo

10:00am - 10:30am

Panel Discussion

Reinvent Retail in The Age of The Millennials – Personalisation, Customisation, Experiential Retail
Panellists: Estar & Laybuy

10:30am - 11:00am

Networking Morning Tea & Exhibitors Showcase

11:00am - 11:30am

Step by Step Guide to Capitalising on Your Market Segmentation

  • Understand your customer’s purchasing behaviour to enhance website and personalised experiences
  • Creating a digital strategy around your key demographic
  • Centralise core content with local variances
  • Changing your marketing in each region to maximize results and engage the local audience
  • Key learnings from Bobux’s implementation of an international digital strategy in Hamburg

Andrew Sharp, CEO, Bobux

11:30am - 12:00pm

5 Tips to Match Your Omni-Channel Experience with Consumer Expectations

  • Understand shoppers omni-channel behaviours and expectations
  • Key tactics for ensuring your customer experience hits the mark
  • How to keep pace with changing customer demands

Angus McDonald, General Manager Multichannel, Supercheap Auto

12:00pm - 12:30pm

Platinum Sponsor Presentation

12:30pm - 1:30pm

Networking Lunch & Exhibitors Showcase

DIGITAL MARKETING BEST PRACTICES

OMNI-CHANNEL RETAILING

Sponsored by Dotmailer

Sponsored by First
Facilitated by Matthew Ware

1:30pm - 2:00pm

Using Marketing Automation and Analytics to Drive Profit Optimisation

  • Find the right solutions to make your campaign easier to implement and manage
  • Use marketing automation and analytics packages to combine and integrate your demand generation, lead generation
  • Deliver advanced analysis and sales intelligence

Mike Angell, E-Commerce Director, Culture Kings

Capitalising On the Global Opportunities

Understand your local market and tailor the website experience to their custom

  • Centralise core content with local variances
  • Changing your marketing in each region to maximize results and engage the local audience

Jason Kencevski, CEO, Speedmaster

2:00pm - 2:30pm

5 Ways to Increase Your Conversation Rate Optimisation

  • Analyse your website to understand why your visitors are not becoming customers
  • Understand what data is useful for analysis prior to optimisation and how to perform that analysis
  • Run A/B and multivariate split testing, user testing, surveys and interviews to find out the best user experience

Reserved for Conference Sponsor

Delivering the Ultimate Last Mile Experience

  • Track delivery and communications with you customers
  • Best practices in packaging and presentation
  • Add marketing value to your delivery and encourage social sharing

Greg Storey, Head of Conversion, First NZ

2:30pm - 3:00pm

Email Marketing Personalisation To Boost Performance and Conversion

  • Advanced remarketing and email design templates to deliver greater results
  • Boost results on every campaign with advanced personalization and segmentation strategies
  • Use email triggers to hit the target and boost sales

Joyce Quah, Ecommerce Manager, Red Rat Clothing

Amazon Panel
Aligning Your Business to Get Amongst Amazon’s Marketplace

  • Adapting your digital content and products to differentiate yourself in the market
  • Re-prioritising ecommerce
  • Mastering your supply chain to enable fast order fulfilment
  • Understanding the key differences between the marketplaces and the benefits of each

Jason Greenwood, Ecommerce Manager, Healthpost

Jay Goodey, Executive Director, Onceit

James Fleet, Chief Marketing Officer, Jones Family Business

3:00pm - 3:30pm

Insights into a Customer Centric Digital Transformation

  • Take a traditional business into the digital world
  • Use data-driven initiatives to measure, test and improve the media mix
  • Building an omni-channel strategy based on customers insights

Sally Copland, Head of Online, Countdown

A BluePrint for Delivering the Omni-Channel Promise

  • Build and use a single customer profile to ensure consistency across channels
  • Display real-time store-by-store inventory information on your webstore
  • Engage your customers with personalised marketing

Lauren Hart, Business Manager, Kilt

3:30pm - 4:00pm

Networking Afternoon Tea & Exhibitor Showcase

4:00pm - 5:00pm

Roundtable Discussions

5:00pm - 5:30pm

What Shoppers Want: How Transparency and Control is Changing Online Retail

  • Learning from Onceit’s beginnings; the good, bad and ugly of a ecomm start up
  • How giving over control gives huge ROI
  • What our customers desperately wanted but didn’t ask for

Jay Goodey, Executive Director, Onceit

5:30pm - 5.35pm

Closing Remarks

5:35pm - 7:00pm

Networking Drinks

2017 Sponsors And Partners