Agenda

Friday 10th March 2017

8:00am – 8.45am

Registration

8.45am – 8.50am

Welcome by Conference Chair

Agata Ziemianska, Director, NZDMI

8.50am - 9.00am

Ministerial Opening: Digital Entrepreneurship, Innovation and Productivity in The Retail Industry

  • Outlook of the retail industry in NZ
  • Consumers and technology in NZ
  • Government support and innovation agenda

Hon Jacqui Dean, Minister of Commerce and Consumer Affairs and Minister for Small Business

9.00am – 9.30am

Create a Sustainable Business Model with the Customer at Heart

  • Insights from a business where every day 80% of their revenue comes from repeat customers
  • Creating a great experience by thinking outside the box on how to solve your customers’ needs
  • Realising that only a happy team can consistently deliver a happy customer experience

Jane Cay, Founder, Birdsnest

9.30am – 10.00am

Weird Brain Science

  • How to design sites that match our customer’s brains
  • How to use what we know about brains to persuade, without being evil
  • Identifying when our own brains are weird* and avoiding common pitfalls when building our own sites

Ruth Brown, Head of User Experience, Trade Me

10.00am - 10.30am

Panel Discussion: Key Trends That Are Going to Impact Retail in 2017 and beyond

Andrew Buxton, Chief Executive Officer, eStar

Sheree Fleming, Account Chief Executive, SAP

Nicole Roy Sector Manager, 3PL, ecommerce and Cold Chain | Sealed Air Corporation (ANZ)

10.30am - 11.00am

Networking Morning Tea & Exhibitor Showcase

11.00am - 11.30am

Top Tips from a Disruptor: It Starts with Culture

  • Disrupt and innovate by giving power to your customer
  • Blend low prices with digital tools and excellent customer service
  • Invest in technologies that offer easier and simpler customer experiences

Tom Probert, Head of Sales and Marketing, Powershop

11.30am - 12.00pm

Mobile is Here to Stay: 5 Ways To Blitz Your Mobile Optimisation

  • Beyond responsive design: optimise content and design
  • Track your customers behaviours and be relevant in mobile world
  • Tips on how to link mobile to other channels for greater personalisation

Wayne Baskin, Chief Technology Officer, Booktopia

12.00pm - 12.30pm

Platinum Sponsor Presentation: Re-Imagining the At-Home Brand Experience

  • Don’t put your business in the position of having to win back at-risk customers
  • Want to keep your customers? Turn them into vocal brand fans with e-commerce packaging solutions that bring your brand to life
  • Want to lose them in a hurry? 50% of shoppers have received an e-commerce package in poor conditions

Margaret Bosworth, Marketing Manager ANZ, Sealed Air

12.30pm - 1.30pm

Networking Lunch & Exhibitor Showcase

DIGITAL MARKETING BEST PRACTICES

Sponsored by Dotmailer Facilitated by Rohan Lock

OMNI-CHANNEL RETAILING

Faciliated by Kelly Newbery, Marketing Manager, Neto

1.30pm - 2.00pm

Building a Community & Owning the Customer Experience

  • Communicating your brand message through story telling
  • Boost customer engagement through conversation and multiple touch points
  • Valuing your customer and maximising their experience

Lucy Glade-Wright, Co-Founder & Brand Director, Hunting for George

Tips on How to Really Tackle Data and Personalisation in An Omni-Channel World

  • Building a data layer and DMP to centrally store, segment, and manage all customer data
  • Creating a marketing cloud to deliver consistent personalised lifecycle messaging across email, display, in-social, and on-site
  • Leveraging the data layer to optimise media spend, reduce wastage, and improve campaign targeting

Gavin Merriman, Head of Digital – Global, Nude by Nature

2.00pm - 2.30pm

Engaging Buyers: 10 Revenue Driving Email Programs

  • Why the pressure is on for retailers communications to be timely, personalized and relevant
  • How email is the powerful tool in your arsenal as an ecommerce marketer
  • The technique you should employ right now to boost ROI

Tink Taylor, Founder, Dotmailer

From Pureplay to Omni-Channel to International in Just One Click

  • A business beyond .com.au: Embracing an omni-channel approach
  • Offer your customers a connected, omni-channel experience
  • Think global an enable cross-border trade

Tony Pearson, Director of Sales Channel Development, Neto

2.30pm - 3.00pm

Embracing the Rise of Social Shopping

  • Create social-fuelled product discovery and effective social ad targeting
  • UGC as a source of information and to facilitate influencer advocacy for your brand
  • Use social discovery to influence the purchasing behaviour through affiliate marketing

Iyia Liu, Director, Waist Trainer and Luxe Fitness

Insights into a Customer-Centric Digital Transformation

  • Creating an agile and scalable business for your customers and emerging markets
  • Build 1:1 customer marketing via segmentation, personalization and product attributes
  • Cross- border trade – Focus on emerging markets and managing the customer relationship, END TO END.

Jason Greenwood, eCommerce Manager, Health Post NZ

3.00pm – 3.30pm

Think Global and Authenticity: Your Business DNA

  • Start a small business with big ambitions: tips and tools to “think global”
  • Adapt to changing behaviours to help drive your business operandi
  • Source and attract customers from new market in the most efficient way

Dion Nash, Founder, Triumph & Disaster

Want To Survive in This Competitive Omni-Channel World? Listen To Your Customers!

  • Are you really building experiences based on what your customers want?
  • From pure-player to multi-channel: How do you look at the ROI of stores?
  • Respecting the customer and offer them and omni-channel experience

Hannah Burnard, Co-Founder, Manager of Brand Strategy & Marketing, Issue Clothing Co.

3.30pm - 4.00pm

Networking Afternoon Tea & Exhibitor Showcase

4.00pm - 5.00pm

Round Table Discussions

        1. Aaron Tobin, Head of eCommerce, Bespoke CX
          Take control of your customer experience. Learn the techniques to build your single customer view
        2. Monica Acree, Head of Sales – Asia, Braintree Payments, a PayPal Service
          Keep It Simple Stupid – Hashing out the do’s and don’ts of a great user experience
        3. Steven Lord, Marketing Manager, Digital Next
          SEO Forethought 2017 – Strategising Your SEO Outsourcing to Maximise Results
        4. Rohan Lock, Regional Director – APAC, dotmailer
          Email: the essential DNA of every multichannel campaign. Discover how to build a long-term data strategy
        5. Matt Neale, Chief Technology Officer, eStar
          Demystifying the fusion of eCommerce with the in-store environment
        6. Joel Sutherland, NZ Business Development Manager, Eway
          eCommerce – Failure to Launch and making your mark in an ever growing digital landscape
        7. Scott Jenyns, CEO, Fastway Couriers New Zealand
          Adding value to the last mile with a focus on integrated solutions
        8. Terry Haas, Regional Director, Finch APAC
          How to Know the Profit of Your Next AdWords Click
        9. Grant Osborne, General Manager (NZ), First Digital
          How to gain insight from Google Analytics data – the more you know, the more you can grow
        10. Tony Pearson, Director of Sales Channel Development, Neto
          How to set your business up for omni-channel success
        11. Daniel Favier, Sales Manager – Ecommerce, Payment Express
          Can Payments improve customer loyalty? Tokenisation, wallets and loyalty cards. 
        12. Sheree Fleming, Account Executive, SAP Hybris
          Engage Customer 2.0 in-the Moment
        13. Campbell Everett, Sales Manager NZ, Sealed Air
          Operational Excellence … a winning strategy to capturing value
        14. Joe Thymian, Regional Vice President APAC, SLI Systems
          Take your shoppers’ experience to the next level with personalisation
        15. James Slattery – Strategic Account Executive, Zendesk
          Are your customers cheating on you? Learn how Omni-channel can keep them faithful, and keep your relationship intact
        16. Tony Hou, Managing Director, Moustashe Republic
          Cross-border eCommerce: Selling to China, the US and Europe
        17. Sharron Martin, Senior Account Director, OneClick
          Conversion Killers – How to Find Them and Fix Them

View full Roundtable Discussion breakdown and BOOK IN.

5.00pm - 5.30pm

Panel Discussion: You Choose The Topic!

Jason Greenwood, eCommerce Manager, Health Post NZ
Ruth Brown, Head of User Experience, Trade Me
Hannah Burnard, Co-Founder, Manager of Brand Strategy & Marketing, Issue Clothing Co.

5.30pm – 5.35pm

Closing Remarks

5.35pm – 7.00pm

Networking Drinks

2017 Sponsors And Partners