Melbourne Agenda

Get a taste for the hot topics we covered at our very first ever Melbourne event!

DAY 1 – Wednesday, 16 March
8:00 AM – 8:55 AM
8:55 AM – 9:00 AM
Welcome by Conference Chair

Paul Greenberg, Executive Chairman and Founder, NORA

9:00 AM – 9:30 AM

From Basement to a Billion: One Entrepreneur’s Success Story

  • Moving from idea to proof of concept to profitable business
  • Failures along the way: lessons learned
  • Achieving substantial growth and setting your business up for the future

Sean Clark, Co-Founder and CFO,

9:30 AM – 10:00 AM

Platinum Sponsored Session

Emerging Trends and Insights to Reshape the Future of Parcel Deliveries and Enhance your Customer Experience

Ben Franzi, Global eCommerce Platforms and Digital, Australia Post

10:00 AM – 10:30 AM

Every Channel Retailing

  • Creating a seamless and convenient customer experience anywhere, anyhow and anytime
  • Innovating as an every channel retailer: categories, store formats, changing customer relationships
  • Extending reach to attract new customers

Mark Ward, Managing Director, Officeworks

10:30 AM – 11:15 AM

Networking Morning Tea

11:15 AM – 12:15 PM

Round Table Discussion

During this hour long session, you will have the opportunity to select amongst 10 topics and pick the one that best meets your needs. You will be seated at a table with an expert in the field, and other fellow retailers. Ask questions, share ideas, learn and be inspired!

Topics and Speakers To Be Announced Soon

12:15 PM – 1:15 PM

Networking Lunch

TRACK A : User Experience & Conversion
TRACK B : Customer Acquisition
Sponsored by FIRST
Sponsored by Tealium

1:15 PM – 2:00 PM

A User-Centric Approach to Conversation Rate Optimisation

  • Undertake analyses of your website to better understand why your visitors are not becoming customers
  • Understand what data is useful for analysis prior to optimisation and how to perform that analysis
  • Run A/B and multivariate split testing, user testing, surveys and interviews to find out the best user experience

Mark Baartse,  Director – Consulting, First

Innovative E-mail Marketing Tactics

  • Why e-mail marketing is an online retailer’s best friend
  • Advanced re-marketing and email design templates to deliver greater results for online retail
  • Boost results on every campaign with old school marketing and new school technology
  • Use email triggers & automation to hit the target and boost sales

Kimberly Palmer, Marketing & eCommerce Manager, NoteMaker 


2:00 PM – 2:45 PM

Brain Powered Online Interactions

  • Understand non-conscious needs of today’s customers
  • Discover why making customers think won’t make them take action
  • Learn how to use five basic dynamics of human behaviour to increase your persuasive power online

Katharina Kuehn, Director and Co-Founder, RDG Insights


Customer Co-Design: How to Deliver Personalised Experiences Online

  • Mass customization as the ultimate acquisition tool
  • Interactive online design tools to enhance customer experience, engagement and pinpoint demand
  • Harnessing dynamic customer feedback to deliver personalised products and acquire new customers

Emily Pinniger, Co-Owner and COO, Kini Swimwear


2:45 PM – 3:30 PM

Networking Afternoon Tea

3:30 PM – 4:15 PM


Live Site Reviews

Take this opportunity to have your website reviewed by an expert and ask all questions needed to optimise your online presence

Nathan Huppatz, Founder,


Creative Ideas to Cut Through the Clutter and Get Customers’ Attention

  • Bring an online business alive offline
  • Create a customer experience with intangible results but high engagement opportunities
  •  Attract attention with experiential and immersive retailing

Kelly Baker- Jamieson, Managing Director, The Edible Blooms Group Pty Ltd


4:15 PM – 5:00 PM

The Opportunities Behind Cart Abandonment To Drive Conversion
  • Understand the reasoning behind  an unfinished purchase
  • Streamline the checkout process to make it easy and quick
  • How freight options are set up and communicated at checkout to help drive conversions

Amy McWaters, Chief Operating Officer, The SOL Group (Hamper Emporium, Gifts Australia and Everything But Flowers)


Is The Feeling Mutual? Creating a Long-Term Relationship With Your Customers

  • The laws of attraction: first impressions with your customers
  • Making a commitment: showing interest with relevant and timely communication
  • Walking down Madison Ave: learning loyalty amidst the competition

Shaden Mohamed, Senior Director & Head of Online Marketing, Expedia Australia


5:00 PM – 7:00 PM

Networking Drinks

DAY 2 – THURSDAY, 17 March
TRACK C : Mobile & Social Commerce
TRACK D : Data, Loyalty & Retention

Sponsored by Akamai

Sponsored by Dotmailer

9:00 AM – 9:45 AM

How Likes, Tweets and Pins Can Help Lift Your Game

  • The rise of Instagram and Pinterest – Overhaul your product and catalogue images for sharability and social success
  • Create strategies that align with your business goals and customers interest
  • Accelerate growth and conversion rate with social media

Alyce Tran, Founder, The Daily Edited


Keys to Maximising Customer Retention & Loyalty 

  • Get the last mile right – delivery and packaging
  • Link loyalty with convenience and customer service
  • Engage and delights your customers with loyalty programs

Dominic Panetta, Senior Manager – Marketing, Howards Storage World


9:45 AM – 10:30 AM

Deliver Personalized Online Shopping Experiences on Any Device, Anywhere

  • Simplify multi-device delivery, secure data and transactions to deliver rich media
  • Reach global audiences and scale to meet seasonal traffic peaks
  • Reduce complexity and gain business intelligence

Jason Miller,Chief Strategist of Commerce, Akamai Technologies


Top Tips on How to Really Tackle Data and Personalisation

  • Building a data layer and DMP to centrally store, segment, and manage all customer data
  • Creating a marketing cloud to deliver consistent personalised lifecycle messaging across email, display, in-social, and on-site
  • Leveraging the data layer to optimise media spend, reduce wastage, and improve campaign targeting

Gavin Merriman, Head of Digital – Global, Nude by Nature


10:30 AM – 11:15 AM

Networking Morning Tea

11:15 AM – 12:00 PM


5 Ways To Blitz Your Mobile Optimisation

  • Beyond responsive design: optimise content and design
  • Track your customers behaviours and be relevant
  • Tips on how to link mobile and email for greater personalisation

Wayne Baskin, Chief Technology Officer, Booktopia


From underdog to award winning retail model

  • Key tactics to maximizing Customer Retention and Loyalty
  • Analyse the role of each marketing channel, how they work together and how to optimise them
  • Creating an innovative full service and experience to differentiate your brand

Karen Justice, Group Manager, Just for Pets


12:00 PM – 12:45 PM

Becoming the #1 Australian Social Media Brand: A Workshop 

  • Build your ideal community: know who they are and what they love
  • Understand the importance of creating a comprehensive posting schedule
  • Extend your brand and its value across social media

Tessa White, Founder & CEO, Down That Little Lane


Jump on the Affiliate Marketing Bandwagon

  • Use efficient partners to bring traffic to your website
  • How to use affiliate marketing without risking brand image
  • Identify easy and cost-effective tactics to drive click-throughs and sales

Alita Harvey-Rodriguez, Managing Director, Milt It Academy



12:45 PM – 1:45 PM

Networking Lunch


1:45 PM – 2:45 PM


During this hour long session, you have the opportunity to select amongst 10 topics and pick the one that best meets your business needs. You will be seated at a table with an expert in the field, and other fellow retailers, to bounce questions of each other, share ideas, and learn from one another.

Topics and Speakers To Be Announced Soon

2:45 PM – 3:15 PM



Tactics and Tools to Get Smarter at Doing Things and Increase Your Online Retail Sales

Sanjay Nathoo, Industry Principal, Retail – ANZ, NetSuite

Jason Stockton, Director, Emote Digital

Ben Franzi, GM- Global eCommerce Platforms and Digital, Australia Post

3:15 PM- 4:00 PM


Networking Afternoon Tea

4:00 PM – 4:30 PM


A Founder’s Story: How We Built a $100m Tribal Wine Retail Experience
  • Failure and challenges along the way: what have we learnt?
  • The importance of being human and knowing what you stand for
  • Balancing work and life: 50 stones and the key to happiness

Andre Eikmeier, Co-Founder and Joint-CEO, Vinomofo

4:30 PM – 5:00 PM


Become an Agile Billion-Dollar Start-Up in a Technology-Driven World 

              • Align your messaging across channels: email, social, mobile, Affiliate, SEO
              • Deliver the most personalised site experience to drive conversion
              • Deliver unique experiences across all touch points

Cassandra Wesch,Director of Marketing, Fanatics

5:00 PM – 5:05 PM

Closing Remarks