The retail market is driven by connected consumers who have access to a range of new technologies and multiple sources of product information when shopping including websites, in-store displays, online review sites and social media. This is no longer a market where we can afford to define retail bricks and mortar versus online – the successful retailer of tomorrow offers a range of channels to the consumer. It is up to retailers to come to a clear understanding of the needs of their customer and offer the appropriate channel or channels to integrate them seamlessly.
The Online Retailer Conference & eCommerce Expo 2014 is built around this trend and focuses on demonstrating how innovative retailers embrace technology to deliver the customer experience that their shopper is looking for. The program will go “beyond channel” and will address the topics of “online and offline convergence” as well as “in-store experience”. The event is devised to help the Australian retail industry unlock the power of digital technology, put their customers at the centre of everything they do and create a seamless experience for them.