We're an online retail company – here's what we've learned
Posted in Uncategorized on Aug 2nd, 2010
I harp on limiting choices.
The concept isn’t new, see this video by Barry Schwartz in I believe 2006 at TED.
The idea resonates and has been repeated in lots of literature. I wanted to find out if making choices not only makes you less happy, but makes you not want to make future choices. I found [...]
Posted in Uncategorized on Jun 28th, 2010
We’ve been interviewing and the famous Nicholas Daniel-Richards (on twitter) whose been helping us with some initiatives recommended we clean up the vacated desks and do what we could to create the best impression on prospects. We cleaned up and took advantage of the opportunity to make some improvements which are current staff appreciated.
An interviewee [...]
Posted in Uncategorized on Jun 7th, 2010
I’ll be at IRCE 2010 in Chicago Wednesday and Thursday. No one invited me to speak so I’m paying my own way.
I’m also not bringing my laptop. Will I be able to function with just an iPad? I’ll blog about and let you know when I’m back in NY with a real keyboard.
How will I [...]
Posted in Uncategorized on Jun 1st, 2010
When it comes to our first niche (B2C traditional martial arts), Karate Depot is the leader. I didn’t take my first martial arts class until years after we’d achieved that position.
Don’t think I’m not passionate about my business. I am. I am passionate about delivering the best user experience for martial arts equipment shoppers. Doesn’t [...]
Posted in Uncategorized on May 23rd, 2010
You say you want to build a strong brand?
Can you measure in near real time the effectiveness of a branding action or campaign? If you can’t, you won’t improve it – we all know that.
I of course recommend hiring Gallup to determine your .com’s Q score, along with using a social media tracker to measure [...]
Posted in Uncategorized on May 20th, 2010
I always talk about A/B testing – it’s the only way to know for sure which add to cart button is best. We routinely have half a dozen tests with 2-4 options running simultaneously on a given site, giving us thousands of combinations running simultaneously.
Sounds impressive, right?
If your business is growing at less than 20% [...]
Posted in Decisions, Uncategorized on Oct 15th, 2008
Obtaining funding today is hard. If you’re burning cash, even if you have solid long-term profitability expectations, your business model may have to change.
This week it was Mercado being unable to get financing and then selling for $6.5M to omniture, which was probably a small fraction of the money sunk into the biz.
The lowest risk [...]
Posted in Uncategorized on Aug 5th, 2008
The panel is A Sinfully Engaging Shopping Experience.
If you’re there, say hi.
Posted in Uncategorized on Dec 29th, 2007
We used LivePerson for a few months, now we’re using SupportTrio.
Why we switched and what we’ve found with both solutions coming soon.
Posted in Uncategorized on Nov 14th, 2007
Wordpress defaults to NoFollow on comments.
I vet my comments. I love my posters. I frequently link to my commenters’ anyway. Why NoFollow them? So I battled my inner deeply lazy self and installed DoFollow. It took about 3 minutes.
Side Note: Anyone notice a Halloween Hangover this year? From Halloween day until the following Monday sales [...]