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How to Optimise Your PPC Campaigns for Profit

If you set out to optimise a paid search campaign without using the right target metric you simply won’t get optimal results. Given the improvements that have been made to conversion tracking and analytics over the past several years, it’s […]

Posted on November 1, 2017

Expert Tips to Get Your Online Retail Supply Chain Christmas Ready

Christmas has come again for eCommerce – for consumers, and especially for retailers who achieve peak, sometimes unprecedented levels of demand. During this period sales volumes spike. A positive customer experience plays a vital role in a retailer’s’ success, both […]

Posted on November 1, 2017

How to enhance digital customer experience this Christmas

It’s no surprise that the Christmas season is the peak selling period for several retailers. It’s also the busiest period for online shopping. 28% of all online purchases in 2015 occurred between October and December, while December alone saw 53% […]

Posted on October 6, 2017

Top Tips on How to Really Tackle Data and Personalisation

Data, data, data! EVERYONE in retail is talking about it. I don’t know about you, but I found it a bit scary! There is so much opportunity around using the data we collect to understand and target our customers better, […]

Posted on January 31, 2017

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