We're an online retail company – here's what we've learned
Posted in SEO on Feb 14th, 2007
Google’s new personalized results will be affected by individuals google bookmarks.
I don’t know to what degree bookmarks will affect rankings, but it had me thinking on the topic of increasing bookmarking rates.
addthis.com allows you to add a single Bookmark button and allows users to add bookmarks to a couple of dozen social bookmarking sites (including [...]
Posted in SEO on Nov 15th, 2006
It looks like that’s what’s coming out of PubCon 2006.
If you’re thinking but I’m not in Vegas and if I were, SEO wouldn’t be the first thing on my mind.
Fix your priorities. Then go to SERoundTable.com for fantastic coverage of the event.
Sure it might take an hour or more to work through the first day’s [...]
Posted in Increase conversion rate, SEO on Oct 31st, 2006
Following up on Generating sales for Ninja Costumes in October
Ninja uniform and set sales generated in October: $46K
What worked and what didn’t.
The Sets
The Ninja Costume and Deluxe Ninja Costume accounted for over 90% of the ninja sales. We raised the prices on the sites to where it was cheaper to buy [...]
Posted in Increase conversion rate, SEO on Sep 25th, 2006
People like to dress up as a ninja for halloween. We manufacturer and sell our own brand of ninja costumes and accessories. We’re money, right?
We were nervous that our core customers would be insulted by our advertising what they take seriously as halloween costumes. Last year we did some testing. We get negative feedback on [...]